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Bosch Fridge Freezer

Fail

Products sell for $535.68 on average, outside the sweet spot, so Bosch Fridge Freezer is a Fail.

Flapen Score
39
39 / 100
Ranks 57 of 75 Large Appliances niches · −6 vs the category median of 45
Market size
£140K/yr77K searches / yr
90-day growth
+35.0%search demand this quarter
Competition
36%top-5 click share · 6 brands · 19 sellers

Flapen Score

Bosch Fridge Freezer against its category

The dotted line is the Large Appliances average. Past it, Bosch Fridge Freezer is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bosch Fridge Freezer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bosch Fridge Freezer 77K times last year and spent an estimated £140K. The top 5 brands take 99% of clicks. Demand peaks in Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +35.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £140K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+35.0%
Conversion, latest week
0.3%
Market size, estimated
£140Ka year
Peak month
November2.0× the quietest month
Top search term
bosch fridge freezer31K searches a year

02 · Price

A sale here is worth £535.68.

Listings sell for £535.68 on average, from £144.80 to £2081.01. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £535.68 that is £0 to £54K a year per listing.

Average price
£535.68above the $15 to $100 sweet spot
Price range
£144.80–£2081.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£54K
Returns
4.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #18 within Large Appliances. It carries 392 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
86%
Out of stock, average day
6.3%
Average rank
#18in Large Appliances
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
392per listing
Listings tracked
37

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Bosch Fridge Freezer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£6K£11K£17K£22K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 flat

Sellers

19

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

36%

Top 20: 80%

Open market

0%

  • Bosch36%
  • Hisense32%
  • Samsung27%
  • LG3%
  • Fridgemaster1%
  • HYE1%

Demand

Bosch Fridge Freezer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 2.0×

Search terms

Top Bosch Fridge Freezer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bosch fridge freezer31K/yr
  • samsung fridge21K/yr
  • hisense fridge13K/yr
  • smart fridge7K/yr
  • samsung refrigerator4K/yr

Reviews and returns

What reviews say buyers love and hate about Bosch Fridge Freezer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%+1.07

Its so huge

Too small

The salad drawer is too small

Quality-Overall10%

Quality Issues

Cheap

Poor quality fridge

Heating8%−0.12

Sadly, this Hi-Sense Model performed extremely poorly in my 30c ambient temp kitchen during heatwave, even though rated to do so

It doesnt cool properly

Failed to get to temp after a week

Temperature Control8%−0.11

Doesn't hold food cold in fridge

no temperature control whatsoever

Won't get cold enough

Value For Money5%+1.65

expected more from this price

Not highly recommended for this price

Looks way more expensive than what it was

Love

Quality-Overall26%

Build Quality: You can tell it is well-made and high quality

great build quality

Excellent product

Value For Money19%+1.65

Good value

Great deal

Great value

Storage Capacity12%+0.45

Spacious with good storage capacity

plenty of storage

Huge capacity

Noise Level9%+0.68

nice and quiet

noise level very low

no noise

Size-Overall8%+1.07

very good size

perfect size for smaller space

fits into the space perfectly

Return

4.8% Return rate 63% Fixable by listing

Size-Overall53%▆█▅▆█▆

Its so huge

Too small

The salad drawer is too small

Defective Material/Parts10%▃▄█▃▂█
Heating4%▁▅▂▂█▅

Sadly, this Hi-Sense Model performed extremely poorly in my 30c ambient temp kitchen during heatwave, even though rated to do so

It doesnt cool properly

Failed to get to temp after a week

Functionality-Overall4%▇▁▇█▁▄
Temperature Control4%▁▁▃▁█▂

Doesn't hold food cold in fridge

no temperature control whatsoever

Won't get cold enough

FAQ

Common Bosch Fridge Freezer questions

Answered from the same tracked data.