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Black Dishwasher

Fail

Prices span $172.94–$326.74, mostly outside the sweet spot, so Black Dishwasher is a Fail.

Flapen Score
41
41 / 100
Ranks 48 of 75 Large Appliances niches · −4 vs the category median of 45
Market size
£197K/yr50K searches / yr
90-day growth
-21.2%search demand this quarter
Competition
60%top-5 click share · 12 brands · 17 sellers

Flapen Score

Black Dishwasher against its category

The dotted line is the Large Appliances average. Past it, Black Dishwasher is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Dishwasher market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Dishwasher 50K times last year and spent an estimated £197K. The top 5 brands take 71% of clicks. Demand peaks in Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £197K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-21.2%
Conversion, latest week
1.7%
Market size, estimated
£197Ka year
Peak month
November1.9× the quietest month
Top search term
black dishwasher31K searches a year

02 · Price

A sale here is worth £226.02.

Listings sell for £226.02 on average, from £172.94 to £326.74. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £226.02 that is £0 to £23K a year per listing.

Average price
£226.02above the $15 to $100 sweet spot
Price range
£172.94–£326.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£23K
Returns
5.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #31 within Large Appliances. It carries 186 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
73%
Out of stock, average day
10.5%
Average rank
#31in Large Appliances
Average rating
3.99 starsAmazon United Kingdom average 4.36 stars
Average reviews
186per listing
Listings tracked
15

04 · Newcomers

Amazon counts 4 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
35 months

Products

Top Black Dishwasher products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£39K£59K£79K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

17

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

22%

  • COMFEE'28%
  • Hisense16%
  • Russell Hobbs10%
  • Abode9%
  • Hoover8%
  • HYE7%

Demand

Black Dishwasher search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Black Dishwasher search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black dishwasher31K/yr
  • dishwasher black11K/yr
  • black dishwasher full size freestanding9K/yr

Reviews and returns

What reviews say buyers love and hate about Black Dishwasher

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability17%−0.37

It didnt work at least for 2 years

I found it broken underneath this second one too

Cheap build and broke after two weeks

Size-Overall17%−0.12

Very large inside

it's quite small

Was fractionally larger than previous so tight fit

Ease Of Cleaning10%+0.99

Does not clean well

It's rubbish wash up yourself you have to anyway

And the wash cycles are useless

Quality-Overall10%−0.14

Cheap

Cheap build and broke after two weeks

Very disappointing build quality

Functionality-Overall7%−0.12

Within two weeks of receiving this appliance I was density back because it wasnt working

Not very efficient

Love

Ease Of Cleaning22%+0.99

cleaning is easy

perfect cleaning

Quick wash helps me rush through cleanup on busy nights

Value For Money20%+0.71

Excellent price

Worth every penny

Great value for money

Ease Of Use15%+0.63

easy to use

Easy to turn on

Exceptionally user-friendly

Noise Level12%+1.21

Very quiet

Very quiet and works really well

not much noise

Design-Overall8%+0.71

It does look nice

easy to use smart design

Combined with its sleek look

Return

5.0% Return rate 24% Fixable by listing

Defective Material/Parts20%▁▂▃▅█▇
Size-Overall18%▇▄▅▁██

Very large inside

it's quite small

Was fractionally larger than previous so tight fit

Functionality-Overall15%▆█▆▂▁▃

Within two weeks of receiving this appliance I was density back because it wasnt working

Not very efficient

Leak-Proof12%▁▁▃█▁▂
Quality-Overall6%▁▁▂▆█▁

Cheap

Cheap build and broke after two weeks

Very disappointing build quality

FAQ

Common Black Dishwasher questions

Answered from the same tracked data.