Rocking Chair
MaybeReturns run at only 0.2% of orders. But buyers convert on only 0.3% of searches, so Rocking Chair is a Maybe.
- Flapen Score
- 62 / 100Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 5162
- Market size
- £355K/yr1.1M searches / yr
- 90-day growth
- +0.5%search demand this quarter
- Competition
- 25%top-5 click share · 38 brands · 43 sellers
Flapen Score
Rocking Chair against its category
The dotted line is the Home & Garden average. Past it, Rocking Chair is stronger. Inside it, weaker.
Market
The Rocking Chair market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rocking Chair 1.1M times last year and spent an estimated £355K. The top 5 brands take 41% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £355K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- +0.5%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £355Ka year
- Peak month
- May1.4× the quietest month
- Top search term
- rocking chair409K searches a year
02 · Price
A sale here is worth £101.75.
Listings sell for £101.75 on average, from £16.04 to £355.25. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £101.75 that is £0 to £10K a year per listing.
- Average price
- £101.75above the $15 to $100 sweet spot
- Price range
- £16.04–£355.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£10K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 17% ship with Prime. On an average day, 30.0% of listings are out of stock. The average listing ranks #28 within Garden Furniture & Accessories. It carries 173 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 17%
- Out of stock, average day
- 30.0%
- Average rank
- #28in Garden Furniture & Accessories
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 173per listing
- Listings tracked
- 82
04 · Newcomers
Amazon counts 9 of last year's 40 launches as successful.
40 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 40
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Rocking Chair products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DEKKETO Nursing Rocking Chair Teddy Glider Chair for Nursery Comfy Living Room Armchairs with High Backrest for Adults Ivory
- Price
- £79.14
- Rating
- 4.7/5
- Reviews
- 102
- Age
- 2y ago
Hawthyhome Rocking chair Lambswool with High Backrest Armrest Upholstered up to 136 kg load-bearing Comfy Stabilise Rocking Chair for Livingroom Bedroom Balcony Beige
- Price
- £69.94
- Rating
- 4.2/5
- Reviews
- 274
- Age
- 1y ago
GREENSAPPIRE Oversized Egg Chair Outdoor Rocking Chair for Garden Grey
- Price
- £69.38
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 2mo ago
ModernLuxe Soft Rocking Chair with Footstool Comfortable Nursing Chair with Armrests Neck Pillow and Wide Backrest Solid Wood Legs Suitable for Relaxing in Living Room Patio or Yard White
- Price
- £76.98
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 1y ago
Youyijia Rocking Chairs for Adults Teddy Fleece Nursery Rocking Chair Relaxing Recliner Chair with Solid Wood Legs High Back Lounge Chairs for Balcony Living Room Bedroom (Sixteen Lattice)
- Price
- £46.45
- Rating
- 4.0/5
- Reviews
- 22
- Age
- 1y ago
Trending
90-day click momentum
Ckaff Rocking Chair with Footrest Rocking Chair Teddy Upholstered Comfy Glider Rocker with High Backrest Armchair Padded Seat Accent Side Chair for Living Room Bedroom Offices Ivory White
- Price
- £75.06
- Rating
- 4.3/5
- Reviews
- 59
- Age
- 10mo ago
DEKKETO Swivel Rocking Recliner Armchair with Adjustable Headrest Chenille Reclining Lounge Chair for Nursery and Living Room with Phone Holder and 2 Cushions 200kg Capacity Manual White
- Price
- £294.57
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
GREENSAPPIRE Oversized Egg Chair Outdoor Rocking Chair for Garden Grey
- Price
- £69.38
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 2mo ago
Home Republic Oversized Outdoor Rocking Chair Rocking Egg Chair with Thick Water-Resistant Cushion for Indoor/Outdoor Patio Garden Living Room & Balcony 150 kg Capacity (Bamboo)
- Price
- £104.65
- Rating
- 1.9/5
- Reviews
- 10
- Age
- 6mo ago
Youyijia Rocking Chairs for Adults Teddy Fleece Nursery Rocking Chair Relaxing Recliner Chair with Solid Wood Legs High Back Lounge Chairs for Balcony Living Room Bedroom (Six Lattice)
- Price
- £42.15
- Rating
- 4.0/5
- Reviews
- 22
- Age
- 1y ago
Newest
by launch dateGREENSAPPIRE Oversized Egg Chair Outdoor Rocking Chair for Garden Grey
- Price
- £69.38
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 2mo ago
DEKKETO Swivel Rocking Recliner Armchair with Adjustable Headrest Chenille Reclining Lounge Chair for Nursery and Living Room with Phone Holder and 2 Cushions 200kg Capacity Manual White
- Price
- £294.57
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
LIFERUN Rattan Rocking Chair 110x102x72cm Oversized Wicker Outdoor Egg Chair with Waterproof Removable Cushion & Straps Metal Frame 150kg Large Support Lounger Chair for Garden/Balcony/Indoor
- Price
- £105.24
- Rating
- 4.1/5
- Reviews
- 31
- Age
- 4mo ago
RBFGYIOP Comfort Nursery Rocking Chair with Adjustable Footrest Ergonomic Glider Rocker for Breastfeeding Soft Teddy Fleece Upholstery Deep Cushioning for Ultimate Relaxation
- Price
- £125.70
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago
Home Republic Oversized Outdoor Rocking Chair Rocking Egg Chair with Thick Water-Resistant Cushion for Indoor/Outdoor Patio Garden Living Room & Balcony 150 kg Capacity (Bamboo)
- Price
- £104.65
- Rating
- 1.9/5
- Reviews
- 10
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
38 falling
Sellers
43
Top-5 brand share
41%
Top 20: 88%
Top-5 click share
25%
Top 20: 55%
Open market
54%
- DEKKETO16%
- Hawthyhome8%
- Youyijia6%
- ModernLuxe6%
- Aunekiv5%
- SUNNYNEST5%
Demand
Rocking Chair search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Rocking Chair search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rocking chair409K/yr
- outdoor rocking chair70K/yr
- nursing chair171K/yr
- outdoor rocking chairs for adults28K/yr
- rocking chairs for adults132K/yr
- rocking chairs58K/yr
- rocking chair for nursery40K/yr
- nursery chair43K/yr
- nursery rocking chair21K/yr
- nursing chair for nursery22K/yr
Reviews and returns
What reviews say buyers love and hate about Rocking Chair
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Needs more padding
Uncomfortable cushion
the cushions are very thin
bit small
not completely fit for purpose
Pity it was too big
Wasn't great to assemble
Difficult to assemble
a struggle to build
Breaks easily
it didnt last at all
Broken within 8 weeks of use
Very poor quality
Rubbish
Bad product
Love
So comfortable
Lovely table & chairs very comfy
Very comfortable chair
assembly was easy
Easy assembly
Easy to assemble
Worth the money
Excellent value
Good value
The chair is great quality
Excellent quality
Good quality easy to make too
This chair is amazing comfortable sturdy
The chair is sturdy
Very sturdy
Return
0.2% Return rate 38% Fixable by listing
bit small
not completely fit for purpose
Pity it was too big
Not a comfortable
it's therefore not as cosy as it might seem from photos
except its not comfy at all
Very poor quality
Rubbish
Bad product
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rocking Chair questions
Answered from the same tracked data.