Pony Beads

Shoppers searched for this 547K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £229K a year.

Searches, last 12 months

547K

Growth, 90 days vs prior 90

+26.6%

Conversion, latest week

3.5%

Market size, estimated

£229Ka year

Peak month

July1.6× the quietest month

Top search term

pony beads289K searches a year

Listings sell for £12.07 on average, from £3.95 to £28.94. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £12.07 that is £3K to £6K a year per listing.

Average price

£12.07under the $15 to $100 sweet spot

Price range

£3.95–£28.94

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£3K–£6K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #230 within Beading & Jewellery-Making. It carries 138 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

9.8%

Average rank

#230in Beading & Jewellery-Making

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

138per listing

Listings tracked

35

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

3Amazon's first-year sales bar

Average brand age

28 months