dining table and chairs set 4
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Great£1.7M£1.7M/yr · 4.9M searches
Review moat
Great310.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£131.90avg listing price — sweet spot $15–$100
Price range
Bad£24.89–£422.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, dining table and chairs set 4 is a £1.7M/yr Amazon United Kingdom market (4.9M searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Nov. Verdict: Worth a look — 66/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
dining table and chairs set 4 market data
- Units sold / yr
- 10K–13K
- avg 0–100/product
- Revenue / yr
- £1.3M–£1.6M
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #170
- Page quality
- 0%
- Prime
- 28%
- Sponsored
- 90%
- Out of stock
- 13.8%
- Avg brand age
- 37 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
50 falling
Sellers
64
Top-5 brand share
33%
Top 20: 77%
Top-5 click share
16%
Top 20: 39%
Open market
61%
- Vida Designs8%
- VASAGLE8%
- Menaka6%
- mcc direct6%
- Homullel6%
- Tribesigns5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.5% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.7×
Top dining table and chairs set 4 search terms
- dining table and chairs set 41.0M/yr
- dining table965K/yr
- dining table and chairs set 6433K/yr
- table and chairs set 4346K/yr
- round dining table272K/yr
- table and chairs248K/yr
- kitchen table169K/yr
- small dining table157K/yr
- dining table and chairs170K/yr
- extendable dining table208K/yr
Top dining table and chairs set 4 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GRAVFORCE Extendable Dining Table 4-6 Seater Kitchen Dinner Table 120-160cm Wooden Expandable Dining Tables for Restaurant Home Living Room Natural Wood
GRAVFORCE£111.754.5★31 rev
mcc direct Dining Table and Chairs Set Metal Wood Effect Table Dining Set 4 Chairs Blake - Grey
mcc direct£63.324.4★219 rev
OOFAYJIA Extendable Round Dining Table 110 cm Farmhouse Wooden Dining Table with Round Base and Removable Table Plate Space Saving for Dining Room Kitchen Living Room Walnut (Style 1)
OOFAYJIA£198.674.3★18 rev
Menaka Wood Dining Table and Chairs Set of 4 Small Rectangular Kitchen Dinner Table with 4 Seaters (line black leather chairs 110cm black walnut table 4 seaters)
Menaka£120.504.0★206 rev
Vida Designs Roslyn Dining Table and Chair Set Kitchen Breakfast Modern Contemporary Furniture Set (Grey 4 Seater)
Vida Designs£74.434.5★289 rev
Newest
by launch date
ATHATH Dining Table and Chairs Set 4- Dining Table and Chairs - Set of Wave Edge Dining Table and 4 Velvet Chairs- Dining Room Set
ATHATH£174.363 rev
GRAVFORCE Extendable Dining Table 4-6 Seater Kitchen Dinner Table 120-160cm Wooden Expandable Dining Tables for Restaurant Home Living Room Natural Wood
GRAVFORCE£111.7531 rev
OOFAYJIA Extendable Round Dining Table 110 cm Farmhouse Wooden Dining Table with Round Base and Removable Table Plate Space Saving for Dining Room Kitchen Living Room Walnut (Style 1)
OOFAYJIA£198.6718 rev
VASAGLE Velvet Dining Chairs Upholstered Kitchen Chairs Adjustable Feet Modern Metal Frame Supports up to 120 kg Each for Kitchen or Living Room Set of 4 Slate Grey KDC080GN02
VASAGLE£67.73110 rev
mcc direct Dining Table and Chairs Set Metal Wood Effect Table Dining Set 4 Chairs Blake - Grey
mcc direct£63.32219 rev
Trending
90-day click momentumATHATH Dining Table and Chairs Set 4- Dining Table and Chairs - Set of Wave Edge Dining Table and 4 Velvet Chairs- Dining Room Set
ATHATH£174.365.0★
OOFAYJIA Extendable Round Dining Table 110 cm Farmhouse Wooden Dining Table with Round Base and Removable Table Plate Space Saving for Dining Room Kitchen Living Room Walnut (Style 1)
OOFAYJIA£198.674.3★
Luxstein Extendable Dining Table and Chairs Set 6 120-160cm Wood Grain Table with 6 Brown Upholstered PU Leather Chairs for Dining Room Kitchen
Luxstein£234.024.2★
GRAVFORCE Extendable Dining Table 4-6 Seater Kitchen Dinner Table 120-160cm Wooden Expandable Dining Tables for Restaurant Home Living Room Natural Wood
GRAVFORCE£111.754.5★
Rainbow Tree Modern 5 Piece Dining Room Table and Chairs Set Wooden Square Table with 4 Chairs for Small Space Apartment Space Saving (Grey Table+4 Grey Argyle Velvet Chair)
Rainbow Tree£133.554.1★
What buyers say about dining table and chairs set 4
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“EASY TO ASSEMBLE”
“Great build quality”
“Very sturdy”
“Brilliant very sturdy looks lovely”
“Fits perfectly”
“Very comfortable”
“beautiful as same as advertised”
“it makes storage really easy”
“This solid wood table is money well spent”
What buyers complain about
“Not easy to assemble”
“not very strong”
“Isn't anyway quality chairs fall apart”
“Big”
“instructions rubbish”
“unlikely to last—especially in a household with children”
“the holes dont line up”
“the wood is not solid”
“Looks way more expensive than what its sold for”
“Wrong color sent”
Top return reasons
Common questions
- Is dining table and chairs set 4 profitable to sell on Amazon United Kingdom?
- The niche generates £1.7M/yr across 144 tracked products. 19 of 58 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Worth a look (66/100).
- How competitive is the dining table and chairs set 4 niche?
- 50 brands and 64 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 33% of demand.
- What do buyers complain about in dining table and chairs set 4?
- Top complaints mined from reviews: Assembly/Installation, Strength, Quality-Overall. The return rate is 0.8%.
- When does demand for dining table and chairs set 4 peak?
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the dining table and chairs set 4 niche?
- Listings span £24.89–£422.85; the average listing price is £131.90 (sweet spot $15–$100). The average incumbent carries 310 reviews — the moat a new listing must climb.