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Dining Table and Chairs Set 4

Pass

Dining Table and Chairs Set 4 scores 66 out of 100, a Pass. Shoppers spend $1.7M a year here, demand is soft, at -16.5% this quarter, and returns run at 0.8% of orders.

Flapen Score
66
66 / 100
Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 51
Market size
£1.7M/yr4.9M searches / yr
90-day growth
-16.5%search demand this quarter
Competition
16%top-5 click share · 50 brands · 64 sellers

Flapen Score

Dining Table and Chairs Set 4 against its category

The dotted line is the Home & Garden average. Past it, Dining Table and Chairs Set 4 is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dining Table and Chairs Set 4 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dining Table and Chairs Set 4 4.9M times last year and spent an estimated £1.7M. The top 5 brands take 33% of clicks. Demand peaks in Nov. Flapen scores it 66 out of 100, a Pass.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 4.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.

Searches, last 12 months
4.9M
Growth, 90 days vs prior 90
-16.5%
Conversion, latest week
0.3%
Market size, estimated
£1.7Ma year
Peak month
November1.7× the quietest month
Top search term
dining table and chairs set 41.0M searches a year

02 · Price

A sale here is worth £131.90.

Listings sell for £131.90 on average, from £24.89 to £422.85. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £131.90 that is £0 to £13K a year per listing.

Average price
£131.90above the $15 to $100 sweet spot
Price range
£24.89–£422.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£13K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 28% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #170 within Furniture. It carries 310 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
28%
Out of stock, average day
13.8%
Average rank
#170in Furniture
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
310per listing
Listings tracked
144

04 · Newcomers

Amazon counts 19 of last year's 58 launches as successful.

58 products launched here in the last 12 months. Amazon counts 19 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
58
Successful launches
19Amazon's first-year sales bar
Average brand age
37 months

Products

Top Dining Table and Chairs Set 4 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

£0£35K£70K£105K£140K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

50 falling

Sellers

64

Top-5 brand share

33%

Top 20: 77%

Top-5 click share

16%

Top 20: 39%

Open market

61%

  • Vida Designs8%
  • VASAGLE8%
  • Menaka6%
  • mcc direct6%
  • Homullel6%
  • Tribesigns5%

Demand

Dining Table and Chairs Set 4 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Dining Table and Chairs Set 4 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dining table and chairs set 41.0M/yr
  • dining table965K/yr
  • dining table and chairs set 6433K/yr
  • table and chairs set 4346K/yr
  • round dining table272K/yr
  • table and chairs248K/yr
  • kitchen table169K/yr
  • small dining table157K/yr
  • dining table and chairs170K/yr
  • extendable dining table208K/yr

Reviews and returns

What reviews say buyers love and hate about Dining Table and Chairs Set 4

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation17%

Not easy to assemble

Difficult to build

Not nice to assemble

Strength11%−0.11

not very strong

Could be stronger

Not very sturdy at all

Quality-Overall7%+0.36

Isn't anyway quality chairs fall apart

Chairs very poor quality

Awful quality

Size-Overall7%+0.29

Big

Too small

they're very long

Instructions/User Manual/Troubleshooting5%−0.06

instructions rubbish

I followed the instrutions which are not very clear

No instructions

Love

Value For Money17%+2.39

Excellent value

Excellent price

Excellent value for money

Assembly/Installation17%

EASY TO ASSEMBLE

Easy to put together

Easy assembly

Quality-Overall16%+0.36

Great build quality

Astonished at the quality

Amazing quality

Strength10%−0.11

Very sturdy

Sturdy construction

The table is very sturdy

Design-Overall5%+0.44

Brilliant very sturdy looks lovely

Good quality and lovely design 👌

Very sleek design

Return

0.8% Return rate 51% Fixable by listing

Size-Overall25%▅█▄▄▄▅

Big

Too small

they're very long

Defective Material/Parts14%▇▇██▇▅
Color13%▄▅▇▅█▇

Wrong color sent

Colour Blind

not dark grey nor even grey

Quality-Overall9%█▁▅█▄▆

Isn't anyway quality chairs fall apart

Chairs very poor quality

Awful quality

Advertised Vs Actual Product7%▆▄█▆▆▅

FAQ

Common Dining Table and Chairs Set 4 questions

Answered from the same tracked data.