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Zma

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -33.7% this quarter, so Zma is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,035 Health & Personal Care niches · +7 vs the category median of 48
Market size
£254K/yr177K searches / yr
90-day growth
-33.7%search demand this quarter
Competition
51%top-5 click share · 20 brands · 41 sellers

Flapen Score

Zma against its category

The dotted line is the Health & Personal Care average. Past it, Zma is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zma market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Zma 177K times last year and spent an estimated £254K. The top 5 brands take 65% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

10.9% of searches ended in a purchase last week.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £254K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
-33.7%
Conversion, latest week
10.9%
Market size, estimated
£254Ka year
Peak month
February1.4× the quietest month
Top search term
zma100K searches a year

02 · Price

A sale here is worth £13.12.

Listings sell for £13.12 on average, from £4.43 to £34.02. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £13.12 that is £7K to £10K a year per listing.

Average price
£13.12under the $15 to $100 sweet spot
Price range
£4.43–£34.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #166 within Diet & Nutrition. It carries 2,065 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
84%
Out of stock, average day
4.7%
Average rank
#166in Diet & Nutrition
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,065per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Zma products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£25K£38K£51K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

41

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

31%

  • Nutravita31%
  • Iron Labs Nutrition15%
  • Myprotein7%
  • Bulk6%
  • Optimum Nutrition5%
  • Applied Nutrition5%

Demand

Zma search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Zma search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zma100K/yr
  • zma supplements for men47K/yr
  • zma tablets6K/yr
  • zinc magnesium and vitamin b67K/yr
  • zma supplement10K/yr
  • zma supplement for women7K/yr

Reviews and returns

What reviews say buyers love and hate about Zma

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sleep Quality14%+2.03

still cant sleep

They do not help me sleep

Didnt help me sleep

Magnesium9%−0.03

This magnesium does not work

less effective of magnesiums

It is not your ordinary magnesium

Functionality-Overall8%−0.09

It does absolutely nothing

didn't help at all. did absolutely nothing

Did not work

Acid Regulator/Stomach Ache Relief6%−0.06

Gives you stomach cramps

Stomach pain

Caused severe stomach cramps

Dosage5%−0.04

The dosage is far too high

the misleading dosage

The dose is misleading

Love

Sleep Quality27%+2.03

sleep more deeply

HELPS WITH SLEEP

Better sleep

Quality-Overall15%+0.84

Good quality and value arrived quickly

the quality feels solid

Excellent product

Magnesium10%−0.03

best magnesium

Best magnesium capsules

Best magnesium supplement around

Value For Money10%+0.59

Fair price

Excellent value for money

Good value for money

Advertised Vs Actual Product5%+0.20

As Advertised

As Described

Works as it says

Return

0.1% Return rate 0% Fixable by listing

Joint Pain50%▁▁▁▁█▁
Magnesium50%▁▁▁▁█▁

This magnesium does not work

less effective of magnesiums

It is not your ordinary magnesium

FAQ

Common Zma questions

Answered from the same tracked data.