Zma
MaybeReturns run at only 0.1% of orders. But demand is soft, at -33.7% this quarter, so Zma is a Maybe.
- Flapen Score
- 55 / 100Top 21% of 2,035 Health & Personal Care niches · +7 vs the category median of 4855
- Market size
- £254K/yr177K searches / yr
- 90-day growth
- -33.7%search demand this quarter
- Competition
- 51%top-5 click share · 20 brands · 41 sellers
Flapen Score
Zma against its category
The dotted line is the Health & Personal Care average. Past it, Zma is stronger. Inside it, weaker.
Market
The Zma market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Zma 177K times last year and spent an estimated £254K. The top 5 brands take 65% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
10.9% of searches ended in a purchase last week.
Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £254K a year.
- Searches, last 12 months
- 177K
- Growth, 90 days vs prior 90
- -33.7%
- Conversion, latest week
- 10.9%
- Market size, estimated
- £254Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- zma100K searches a year
02 · Price
A sale here is worth £13.12.
Listings sell for £13.12 on average, from £4.43 to £34.02. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £13.12 that is £7K to £10K a year per listing.
- Average price
- £13.12under the $15 to $100 sweet spot
- Price range
- £4.43–£34.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £7K–£10K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #166 within Diet & Nutrition. It carries 2,065 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 84%
- Out of stock, average day
- 4.7%
- Average rank
- #166in Diet & Nutrition
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,065per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Zma products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nutravita ZM+ Supplements for Men & Women - 180 High Strength Tablets (6 Months) - Vegan Supplement Zinc Magnesium Vitamin B6 - Sleep Aid Muscle Recovery Supports Testosterone Levels - UK Made
- Price
- £7.14
- Rating
- 4.5/5
- Reviews
- 801
- Age
- 2y ago

Nutravita ZMA High Strength - 120 Vegan Capsules - Test Booster - Contributes to Testosterone Levels Normal Muscle Function & Energy Yielding Metabolism - Zinc Magnesium & Vitamin B6
- Price
- £14.04
- Rating
- 4.5/5
- Reviews
- 801
- Age
- 5y ago

ZM6 High Strength Zinc Magnesium Supplements for Men & Women 180 Capsules
- Price
- £15.64
- Rating
- 4.4/5
- Reviews
- 2,320
- Age
- 11y ago

ZM6 High Strength Zinc Magnesium Supplements for Men & Women 360 Capsules
- Price
- £28.12
- Rating
- 4.4/5
- Reviews
- 2,320
- Age
- 8y ago

Optimum Nutrition On ZMA New EU Produced Capsules - Pack of 90
- Price
- £31.75
- Rating
- 4.5/5
- Reviews
- 911
- Age
- 10y ago
Trending
90-day click momentum
Bulk Zinc & Magnesium Capsules 60 Capsules
- Price
- £6.03
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 1y ago

Warrior Zinc and Magnesium Tablets 60 Tabs Contains Vitamin B6 High Strength Over 1000mg Per Serving Supplement to Improve Sleep Quality Recovery Suitable for Vegans & Vegetarians
- Price
- £4.67
- Rating
- 4.8/5
- Reviews
- 67
- Age
- 4y ago

ESN Zinc Capsules 120 Vegan Capsules 120 Servings 0.21 lbs Laboratory Tested Made in Germany
- Price
- £6.67
- Rating
- 4.6/5
- Reviews
- 5,981
- Age
- 10y ago

Bulk ZMA Capsules Pack of 270 810 mg
- Price
- £34.02
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 12y ago

Myprotein ZMA Capsules Zinc Magnesium & Vitamin B6 Supports Muscle Recovery Immune Health & Sleep VeganFriendly (90 Count (Pack of 1))
- Price
- £14.61
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 10mo ago
Newest
by launch date
Ultra ZMA Magnesium Bisglycinate Supplement with Zinc & Vitamin B6 (90 Vegan Caps) - High Absorption ZMA Capsules for Men & Women | Supports Sleep Muscle Recovery Energy Immune Health
- Price
- £15.20
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 8mo ago

Myprotein ZMA Capsules Zinc Magnesium & Vitamin B6 Supports Muscle Recovery Immune Health & Sleep VeganFriendly (90 Count (Pack of 1))
- Price
- £14.61
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 10mo ago

Applied Nutrition Zinc Magnesium & Vitamin B6 with Ashwagandha Capsules - Natural Support for Hormonal Balance Sleep Support & Stress Relief - 90 Capsules (30 Servings)
- Price
- £16.34
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 1y ago

StayPrime ZMAN+ Supplements for Men - 60 Capsules - Zinc Magnesium Glycinate Boron Vitamin D & Vitamin B6 - Sleep Support Energy and Muscle Recovery - High Strength
- Price
- £15.19
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 1y ago

Bulk Zinc & Magnesium Capsules 60 Capsules
- Price
- £6.03
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
41
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
51%
Top 20: 95%
Open market
31%
- Nutravita31%
- Iron Labs Nutrition15%
- Myprotein7%
- Bulk6%
- Optimum Nutrition5%
- Applied Nutrition5%
Demand
Zma search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Zma search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- zma100K/yr
- zma supplements for men47K/yr
- zma tablets6K/yr
- zinc magnesium and vitamin b67K/yr
- zma supplement10K/yr
- zma supplement for women7K/yr
Reviews and returns
What reviews say buyers love and hate about Zma
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
still cant sleep
They do not help me sleep
Didnt help me sleep
This magnesium does not work
less effective of magnesiums
It is not your ordinary magnesium
It does absolutely nothing
didn't help at all. did absolutely nothing
Did not work
Gives you stomach cramps
Stomach pain
Caused severe stomach cramps
The dosage is far too high
the misleading dosage
The dose is misleading
Love
sleep more deeply
HELPS WITH SLEEP
Better sleep
Good quality and value arrived quickly
the quality feels solid
Excellent product
best magnesium
Best magnesium capsules
Best magnesium supplement around
Fair price
Excellent value for money
Good value for money
As Advertised
As Described
Works as it says
Return
0.1% Return rate 0% Fixable by listing
This magnesium does not work
less effective of magnesiums
It is not your ordinary magnesium
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Zma questions
Answered from the same tracked data.









