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Zip

Fail

Prices span $2.64–$13.35, mostly outside the sweet spot, so Zip is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£76K/yr296K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
52%top-5 click share · 20 brands · 27 sellers

Flapen Score

Zip against its category

The dotted line is the Health & Personal Care average. Past it, Zip is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zip market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Zip 296K times last year and spent an estimated £76K. The top 5 brands take 66% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 296K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
296K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
3.5%
Market size, estimated
£76Ka year
Peak month
January1.4× the quietest month
Top search term
zip86K searches a year

02 · Price

A sale here is worth £7.34.

Listings sell for £7.34 on average, from £2.64 to £13.35. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.34 that is £2K to £4K a year per listing.

Average price
£7.34under the $15 to $100 sweet spot
Price range
£2.64–£13.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #309 within Medical Supplies & Equipment. It carries 1,165 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#309in Medical Supplies & Equipment
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,165per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Zip products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

27

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

31%

  • DOITEM39%
  • Jc.upin12%
  • Eulihent7%
  • Exquilnova5%
  • SMCEHEYA4%
  • Ymapinc3%

Demand

Zip search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Zip search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zip86K/yr
  • zips68K/yr
  • zips for sewing53K/yr
  • zipper45K/yr
  • zippers11K/yr
  • zippers for sewing7K/yr
  • black zip9K/yr
  • zips for bag making5K/yr
  • zip for sewing3K/yr
  • black zipper3K/yr

Reviews and returns

What reviews say buyers love and hate about Zip

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall15%−0.36

Didn't work for me

Rubbish don't stay on keep popping off

It doesn't work on golf bags

Value For Money15%−0.02

waste of money

Expensive,

A bit pricey

Size-Overall10%+0.33

it probs won't fit

Not large at all

Much too big

Quality-Overall9%+1.39

Not the best

Poor Quality

Rubbish

Material Quality7%−0.05

unlike cheap plastic alternative sold on Amazon that I tried yesterday

Firstly, it's made of metal, whereas others are sometimes plastic

Very thin material

Love

Quality-Overall23%+1.39

Excellent product

Seems of fair quality

Great variety

Value For Money15%−0.02

Good value

Excellent value

well worth the money

Size-Overall14%+0.33

Good fit

Easy to fit

Fitted onto zip

Ease Of Use10%+0.50

Easy to use

Very simple to attach

Easy to fit

Color8%+0.57

Lovely colours

vibrant colours

Good variety of colours

Return

2.9% Return rate 52% Fixable by listing

Size-Overall43%▆▇▆██▆

it probs won't fit

Not large at all

Much too big

Functionality-Overall29%▆▇▇▄▅█

Didn't work for me

Rubbish don't stay on keep popping off

It doesn't work on golf bags

Compatibility-Overall4%▆▃█▂▁▁
Defective Material/Parts3%█▇▄█▅▁
Color3%▁▁▄▇█▃

no one else had the colour

Different colours to one's shown

FAQ

Common Zip questions

Answered from the same tracked data.