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Zinc Picolinate

Fail

Prices span $4.92–$10.52, mostly outside the sweet spot, so Zinc Picolinate is a Fail.

Flapen Score
37
37 / 100
Ranks 1,848 of 2,035 Health & Personal Care niches · −11 vs the category median of 48
Market size
£153K/yr119K searches / yr
90-day growth
+3.0%search demand this quarter
Competition
92%top-5 click share · 6 brands · 15 sellers

Flapen Score

Zinc Picolinate against its category

The dotted line is the Health & Personal Care average. Past it, Zinc Picolinate is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zinc Picolinate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Zinc Picolinate 119K times last year and spent an estimated £153K. The top 5 brands take 96% of clicks. Demand peaks in May. Flapen scores it 37 out of 100, a Fail.

01 · Demand

17.3% of searches ended in a purchase last week.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
+3.0%
Conversion, latest week
17.3%
Market size, estimated
£153Ka year
Peak month
May1.9× the quietest month
Top search term
zinc picolinate86K searches a year

02 · Price

A sale here is worth £7.45.

Listings sell for £7.45 on average, from £4.92 to £10.52. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £7.45 that is £11K to £15K a year per listing.

Average price
£7.45under the $15 to $100 sweet spot
Price range
£4.92–£10.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£11K–£15K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #47 within Minerals. It carries 2,159 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#47in Minerals
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,159per listing
Listings tracked
7

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
70 months

Products

Top Zinc Picolinate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£23K£46K£69K£92K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

15

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Solgar53%
  • Nutrition Geeks16%
  • PH PROWISE Healthcare10%
  • ALPHA019%
  • THORNE8%
  • NutriVolv4%

Demand

Zinc Picolinate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Search terms

Top Zinc Picolinate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zinc picolinate86K/yr
  • zinc picolinate supplements6K/yr
  • solgar zinc8K/yr
  • solgar zinc picolinate 22mg5K/yr
  • zinc solgar3K/yr
  • zink picolinate2K/yr
  • zinc picolinate 30mg4K/yr
  • zinc picolinate 3-in-14K/yr

Reviews and returns

What reviews say buyers love and hate about Zinc Picolinate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ingredients-Overall17%−0.05

Avoid cheap ingredients

Ingredients list unclear

Acid Regulator/Stomach Ache Relief10%−0.03

Absolutely awful 4 members ate this 1 tablet all had stomach cramps diarrhoea for 12+hours this tablet had very bad side effects

Makes me very sick if taken on an empty stomach

Taste-Overall4%−0.01

There is no taste

dont have a strong taste

Side Effects4%−0.03

Awful side effects, please be aware

Absolutely awful 4 members ate this 1 tablet all had stomach cramps diarrhoea for 12+hours this tablet had very bad side effects

Size-Overall2%

The tablets are also quite small

Love

Quality-Overall21%−0.05

It is manufactured to high standards

Excellent product

Overall, this feels like a well-made, high-quality supplement from a reliable brand, and Id happily repurchase

Value For Money10%+0.94

It is a highly cost-effective option for long-term use

Good price

Great value

Nutritional Content9%+0.79

Great supplement

it really helps keep me healthy

Great for health

Vitamin8%+0.78

Good supplement

Great all-in-one supplement and excellent value

Excellent value and exactly what you would expect from a zinc supplement

Ease Of Chewing/Swallowing5%

easy to swallow

In terms of practicalities, the tablets are tiny flat discs, pale blue and very easy to swallow

The tablets are easy to swallow

FAQ

Common Zinc Picolinate questions

Answered from the same tracked data.