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Zinc Oxide

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $26K a year here, so Zinc Oxide is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£26K/yr45K searches / yr
90-day growth
+83.5%search demand this quarter
Competition
68%top-5 click share · 8 brands · 20 sellers

Flapen Score

Zinc Oxide against its category

The dotted line is the Health & Personal Care average. Past it, Zinc Oxide is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zinc Oxide market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Zinc Oxide 45K times last year and spent an estimated £26K. The top 5 brands take 87% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +83.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
+83.5%
Conversion, latest week
7.2%
Market size, estimated
£26Ka year
Top search term
zinc oxide18K searches a year

02 · Price

A sale here is worth £8.08.

Listings sell for £8.08 on average, from £3.38 to £16.21. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £8.08 that is £808 to £2K a year per listing.

Average price
£8.08under the $15 to $100 sweet spot
Price range
£3.38–£16.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£808–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #285 within Over-the-Counter Medication. It carries 344 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
71%
Out of stock, average day
20.0%
Average rank
#285in Over-the-Counter Medication
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
344per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Zinc Oxide products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

20

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

8%

  • Mystic Moments32%
  • Herbs Botanica20%
  • ETC Cosmetic`s18%
  • MYOC8%
  • ABENA8%
  • mGanna5%
  • Open — no brand owns it (2 brands, 8%)

Search terms

Top Zinc Oxide search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zinc oxide18K/yr
  • non nano zinc oxide powder6K/yr
  • zinc oxide powder9K/yr
  • non nano zinc oxide4K/yr
  • zinc oxide non nano3K/yr
  • zinc powder6K/yr

FAQ

Common Zinc Oxide questions

Answered from the same tracked data.