zinc oxide
Worth a lookShows low returns (0.1%), but a small market ($26K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Great+83.5%90-day search growth — must beat 0% to launch
Review moat
Great344.21avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.08avg listing price — sweet spot $15–$100
Price range
Bad£3.38–£16.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£26K£26K/yr · 45K searches
According to Flapen's Amazon United Kingdom niche tracking, zinc oxide is a £26K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
zinc oxide market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £24K–£32K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #285
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 64%
- Out of stock
- 20.0%
- Avg brand age
- 48 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
20
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
8%
- Mystic Moments32%
- Herbs Botanica20%
- ETC Cosmetic`s18%
- MYOC8%
- ABENA8%
- mGanna5%
- Open — no brand owns it (2 brands, 8%)
Top zinc oxide search terms
- zinc oxide18K/yr
- non nano zinc oxide powder6K/yr
- zinc oxide powder9K/yr
- non nano zinc oxide4K/yr
- zinc oxide non nano3K/yr
- zinc powder6K/yr
Top zinc oxide products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Herbs Botanica Zinc Oxide Powder Non Nano Zinc Oxide Powder Organic for Skin Protection Healing Baby Diaper Rash Cream Sunscreen Acne Cosmetics DIY Cream Pharmaceutical Grade 8oz / 227 GMS
Herbs Botanica£7.464.4★318 rev
Mystic Moments | Zinc Oxide Powder Non-Nano 100g | Cosmetic Grade | Mineral-Based White Powder | External Use Only | Ideal for DIY Skincare Soaps & Creams
Mystic Moments£6.524.5★740 rev
Zinc Oxide Powder - 100 gr - Cosmetic Ingredient high Purity Material Non-Nano
ETC Cosmetic`s£5.894.6★624 rev
Myoc White Zinc Oxide Powder for Skin DIY Sunscreen Baby Diaper Rash Cream - Non-Nano Online Quality (60 g)
MYOC£6.614.4★91 rev
Mystic Moments | Zinc Oxide Powder Non-Nano 500g | Cosmetic Grade | Mineral-Based White Powder | External Use Only | Ideal for DIY Skincare Soaps & Creams
Mystic Moments£9.434.5★241 rev
Newest
by launch date
Non Nano Zinc Oxide Sunscreen Balm - Natural Tallow Sun Cream for Face & Body - SPF50 Suncream - UVA/UVB Protection - Lightweight Sun Balm - Sun Cream Protection - Sunblock for Outdoor & Beach
ISBEAUSOLS£5.5036 rev
Herbs Botanica Zinc Oxide Powder Non Nano Zinc Oxide Powder Organic for Skin Protection Healing Baby Diaper Rash Cream Sunscreen Acne Cosmetics DIY Cream Pharmaceutical Grade 8oz / 227 GMS
Herbs Botanica£7.46318 rev
mGanna 100% Natural Zinc Oxide Powder 0.5 lbs / 227 g Non-Nano and Uncoated for Cosmetic formulations
mGanna£8.2625 rev
ABENA Zinc Ointment Cream | 100ml | Nourishing and Soothing Rash Cream | No Fragrance Wound Ointment | Protective Barrier Cream that Can Be Used for Treating Dry Irritated Skin.
ABENA£3.381,012 rev
ABENA Zinc Paste | 60ml | Rash Cream | Nourishing and Soothing Eczema Treatment | No Fragrance | Protective Barrier Paste for Supporting Healing of Irritated Skin
ABENA£4.65476 rev
Trending
90-day click momentumMystic Moments | Zinc Oxide Powder Non-Nano 100g | Cosmetic Grade | Mineral-Based White Powder | External Use Only | Ideal for DIY Skincare Soaps & Creams
Mystic Moments£6.524.5★
Mystic Moments | Zinc Oxide Powder Non-Nano 1Kg | Cosmetic Grade | Mineral-Based White Powder | External Use Only | Ideal for DIY Skincare Soaps & Creams
Mystic Moments£14.784.7★
mGanna 100% Natural Zinc Oxide Powder 1 lbs / 454 g Non-Nano and Uncoated for Cosmetic formulations
mGanna£16.214.7★
Mystic Moments | Zinc Oxide Powder Non-Nano 500g | Cosmetic Grade | Mineral-Based White Powder | External Use Only | Ideal for DIY Skincare Soaps & Creams
Mystic Moments£9.434.5★
Non Nano Zinc Oxide Sunscreen Balm - Natural Tallow Sun Cream for Face & Body - SPF50 Suncream - UVA/UVB Protection - Lightweight Sun Balm - Sun Cream Protection - Sunblock for Outdoor & Beach
ISBEAUSOLS£5.503.0★
Common questions
- Is zinc oxide profitable to sell on Amazon United Kingdom?
- The niche generates £26K/yr across 14 tracked products. 90-day search growth is +83.5%. Flapen's verdict: Worth a look (50/100).
- How competitive is the zinc oxide niche?
- 8 brands and 20 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 87% of demand.
- What does it cost to enter the zinc oxide niche?
- Listings span £3.38–£16.21; the average listing price is £8.08 (sweet spot $15–$100). The average incumbent carries 344 reviews — the moat a new listing must climb.