Skip to content

Zinc Lozenges

Fail

Demand is soft, at -39.9% this quarter, so Zinc Lozenges is a Fail.

Flapen Score
41
41 / 100
Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 48
Market size
£40K/yr37K searches / yr
90-day growth
-39.9%search demand this quarter
Competition
88%top-5 click share · 9 brands · 51 sellers

Flapen Score

Zinc Lozenges against its category

The dotted line is the Health & Personal Care average. Past it, Zinc Lozenges is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zinc Lozenges market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Zinc Lozenges 37K times last year and spent an estimated £40K. The top 5 brands take 90% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

11.9% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -39.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-39.9%
Conversion, latest week
11.9%
Market size, estimated
£40Ka year
Top search term
zinc lozenges26K searches a year

02 · Price

A sale here is worth £9.04.

Listings sell for £9.04 on average, from £3.51 to £20.69. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £9.04 that is £2K to £5K a year per listing.

Average price
£9.04under the $15 to $100 sweet spot
Price range
£3.51–£20.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.2% of listings are out of stock. The average listing ranks #317 within Combination Multivitamins & Minerals. It carries 226 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
27.2%
Average rank
#317in Combination Multivitamins & Minerals
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
226per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Zinc Lozenges products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

51

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

7%

  • Healthspan Elite43%
  • Solgar27%
  • Lamberts10%
  • Sambucol7%
  • Life Extension4%
  • HealthAid3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Zinc Lozenges search demand

Weekly searches over the year. Pick a range.

1K750Spike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Zinc Lozenges search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zinc lozenges26K/yr
  • zinc acetate lozenges5K/yr
  • zinc lozenges for cold6K/yr

Reviews and returns

What reviews say buyers love and hate about Zinc Lozenges

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall10%+0.38

a funny taste

I really dont care how it tastes as long as it helps me get rid of this cold

Taste unpleasant with a sweetener aftertaste

Color Fading/Discoloration10%−0.09

dark brown in colour even though they were in date

There were discoloration

Functionality-Overall10%−0.04

Didnt work

They did not work

Flavor7%−0.04

unpleasant taste this is simply not practical

I saw people complain about the flavour in the reviews

Unpleasant to suck as the mint flavour doesn't last

Durability7%+0.47

doesn't last long enough to see how effectively it works

Love

Taste-Overall25%+0.38

These lozenges taste pleasant

I really like the nice minty taste too

Taste is good

Cough Relief10%+0.88

Handy for a sore throat

I think it helped because my cough disappeared

better than that they do a great job of easing sore throats very quickly

Quality-Overall8%−0.01

Great product

The product itself is fine

honestly theyre fine

Immunity Booster8%+0.72

Perfect for immunity

Immune boost

This is a hidden gem for immunity

Ease Of Use6%+0.46

Teen Friendly and Convenient

Lovely and easy to keep on top of

FAQ

Common Zinc Lozenges questions

Answered from the same tracked data.