Skip to content

Yankee Candle Gift Set

brand-locked demand (top 5 brands take 100% of clicks) — Yankee Candle Gift Set doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 93Growth 3Conversion 55Competition 44Returns 98Price range 46Avg price 75Brand share 0Review moat 23Quality gap 37
This niche Category average

Is Yankee Candle Gift Set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Yankee Candle Gift Set is a £1.9M/yr Amazon United Kingdom market (2.8M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.

Yankee Candle Gift Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -43.3% over the last 90 days and 4.6% of searches end in a purchase.

£1.9M

revenue / yr

Units sold / yr150K
Search volume / yr-43.3%2.8M
Conversion rate4.6%
Avg price£14.98

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 67
Top-5 product click share59%
Open market0%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement71%
New entrants (1y)2· 2 succeeded
Avg rating4.5★
Avg reviews7,127

Top Yankee Candle Gift Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

£0£191K£381K£572K£763K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

67

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

0%

  • Yankee Candle95%
  • Gemini Gifts5%
  • Open — no brand owns it (0%)

Yankee Candle Gift Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.8MCVR4.6%Products21Brands2Top 5 Brands100%OOS Rate7.3%Rating4.5★Reviews7,127Avg BSR#67
250K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 11.5×

Top Yankee Candle Gift Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • yankee candle1.7M/yr
  • yankee candle gift set471K/yr
  • yankee candles104K/yr
  • yankee82K/yr
  • yankee candle large82K/yr
  • yankee candle set54K/yr
  • large yankee candle24K/yr
  • yankee candle large jar28K/yr
  • candle yankee18K/yr
  • candles yankee26K/yr

What reviews say buyers love and hate about Yankee Candle Gift Set

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Smell61%

Amazing scent

Gifting Purpose10%

is perfect for gifting

Value For Money8%

good product at a good price

Quality-Overall7%

Premium quality is guaranteed with established make

Brightness/Shine/Glow3%

Beautiful candle

What buyers complain about

78% of reviews
Smell40%

the scent is slight

Size-Overall12%

The candles were smaller than expected

Value For Money9%

At £29.99 they are not cheap

Advertised Vs Actual Product6%

Poorly advertised

Quality-Overall3%

Not the best

Yankee Candle Gift Set return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

23%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
43%
2Gifting Purpose
18%
3Size-Overall
12%
4Advertised Vs Actual Product
7%
5Quality-Overall
3%

Common Yankee Candle Gift Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Yankee Candle Gift Set 47/100 on Amazon United Kingdom — Skip it. The niche generates £1.9M/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -43.3% over the last 90 days.
Search demand for Yankee Candle Gift Set on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 11.5× the quietest.