yankee candle gift set
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Great£1.9M£1.9M/yr · 2.8M searches
Avg price
Great£14.98avg listing price — sweet spot $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Price range
Okay£6.20–£22.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,126.76avg incumbent reviews — the moat a new listing must climb
Growth
Bad-43.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, yankee candle gift set is a £1.9M/yr Amazon United Kingdom market (2.8M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
yankee candle gift set market data
- Units sold / yr
- 125K–150K
- avg 2,000–2,500/product
- Revenue / yr
- £1.9M–£2.2M
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #67
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 71%
- Out of stock
- 7.3%
- Avg brand age
- 32 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
67
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
0%
- Yankee Candle95%
- Gemini Gifts5%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -43.3% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 11.5×
Top yankee candle gift set search terms
- yankee candle1.7M/yr
- yankee candle gift set471K/yr
- yankee candles104K/yr
- yankee82K/yr
- yankee candle large82K/yr
- yankee candle set54K/yr
- large yankee candle24K/yr
- yankee candle large jar28K/yr
- candle yankee18K/yr
- candles yankee26K/yr
Top yankee candle gift set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yankee Candle Gift Set - 6pcs Votive Scented Candles Mixed Popular Fragrances Candles Gifts for Women Mothers Day Gifts Birthdays (6x49g)
Yankee Candle£10.914.2★58 rev
Yankee Candle Pomegranade Coconut Large Jar Candle - Fresh Tropical Fruity Coconut & Pomegranate Scent - Take to distant beaches with fresh fruit cocktails
Yankee Candle£13.084.4★148 rev
Yankee Candle Scented Candle | Vanilla Cupcake Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
Yankee Candle£15.564.7★14,882 rev
Yankee Candle Scented Candle | Cherry Blossom Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
Yankee Candle£14.404.7★15,733 rev
Floral Scented Candle Gift Set for Women Soy Wax Scent in Rose Garden Lavender Fields & Cherry Blossom Relaxation Aromatherapy Gifts for Friend Sister Mum Wife Birthday Auntie Thank You
Gemini Gifts£16.564.5★142 rev
Newest
by launch date
Yankee Candle Scented Candle | French Vanilla Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
Yankee Candle£20.3630 rev
Yankee Candle Gift Set - 6pcs Votive Scented Candles Mixed Popular Fragrances Candles Gifts for Women Mothers Day Gifts Birthdays (6x49g)
Yankee Candle£10.9158 rev
Yankee Candle Scented Candles Gift Set | 3 Scented Mini Filled Votive Candles | Soy Blend Wax Mix | Perfect Gifts for Women
Yankee Candle£8.16470 rev
Yankee Candle Scented Candle | Lavender Vanilla Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
Yankee Candle£16.05371 rev
Yankee Candle Scented Candles Gift Set | Small Signature Tumbler Candle & Mini Filled Votive Candles | Hello Italy Collection | Perfect Gifts for Women | 4 Count
Yankee Candle£17.0617 rev
Trending
90-day click momentumYankee Candle Scented Candle | French Vanilla Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
Yankee Candle£20.364.3★
Yankee Candle Gift Set - 6pcs Votive Scented Candles Mixed Popular Fragrances Candles Gifts for Women Mothers Day Gifts Birthdays (6x49g)
Yankee Candle£10.914.2★
Yankee Candle Scented Candles Gift Set | Lemon Lavender Filled Votive Candles | Soy Blend Wax Mix | 3 Count Lemon Lavendar One Size 1686369E
Yankee Candle£6.204.6★
Yankee Candle Pomegranade Coconut Large Jar Candle - Fresh Tropical Fruity Coconut & Pomegranate Scent - Take to distant beaches with fresh fruit cocktails
Yankee Candle£13.084.4★
Yankee Candle Scented Candle | Black Coconut Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
Yankee Candle£17.434.7★
What buyers say about yankee candle gift set
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing scent”
“is perfect for gifting”
“good product at a good price”
“Premium quality is guaranteed with established make”
“Beautiful candle”
“Pleasant, long lasting, mild”
“perfect,nicely presented”
“Relax”
“Lovely little candle collection”
“Warm cashmere”
What buyers complain about
“the scent is slight”
“The candles were smaller than expected”
“At £29.99 they are not cheap”
“Poorly advertised”
“Not the best”
“Not the strongest small”
“doesnt last at all”
“It burns slowly”
“the jar is heavy”
“The metal was rusted on the bottoms”
Top return reasons
Common questions
- Is yankee candle gift set profitable to sell on Amazon United Kingdom?
- The niche generates £1.9M/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -43.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the yankee candle gift set niche?
- 2 brands and 67 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in yankee candle gift set?
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.4%.
- When does demand for yankee candle gift set peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 11.5× the quietest.
- What does it cost to enter the yankee candle gift set niche?
- Listings span £6.20–£22.62; the average listing price is £14.98 (sweet spot $15–$100). The average incumbent carries 7,127 reviews — the moat a new listing must climb.