Yankee Candle Gift Set
FailThe top 5 brands take 100% of clicks, so Yankee Candle Gift Set is a Fail.
- Flapen Score
- 47 / 100Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 4847
- Market size
- £1.9M/yr2.8M searches / yr
- 90-day growth
- -43.3%search demand this quarter
- Competition
- 59%top-5 click share · 2 brands · 67 sellers
Flapen Score
Yankee Candle Gift Set against its category
The dotted line is the Health & Personal Care average. Past it, Yankee Candle Gift Set is stronger. Inside it, weaker.
Market
The Yankee Candle Gift Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Yankee Candle Gift Set 2.8M times last year and spent an estimated £1.9M. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
4.6% of searches ended in a purchase last week.
Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -43.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.9M a year.
- Searches, last 12 months
- 2.8M
- Growth, 90 days vs prior 90
- -43.3%
- Conversion, latest week
- 4.6%
- Market size, estimated
- £1.9Ma year
- Peak month
- December11.5× the quietest month
- Top search term
- yankee candle1.7M searches a year
02 · Price
A sale here is worth £14.98.
Listings sell for £14.98 on average, from £6.20 to £22.62. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,000 to 2,500 of them. At £14.98 that is £30K to £37K a year per listing.
- Average price
- £14.98under the $15 to $100 sweet spot
- Price range
- £6.20–£22.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £30K–£37K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #67 within Alternative Medicine. It carries 7,127 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 95%
- Out of stock, average day
- 7.3%
- Average rank
- #67in Alternative Medicine
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,127per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Yankee Candle Gift Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Yankee Candle Gift Set - 6pcs Votive Scented Candles Mixed Popular Fragrances Candles Gifts for Women Mothers Day Gifts Birthdays (6x49g)
- Price
- £10.91
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 5mo ago
Yankee Candle Pomegranade Coconut Large Jar Candle - Fresh Tropical Fruity Coconut & Pomegranate Scent - Take to distant beaches with fresh fruit cocktails
- Price
- £13.08
- Rating
- 4.4/5
- Reviews
- 148
- Age
- 6y ago
Yankee Candle Scented Candle | Vanilla Cupcake Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
- Price
- £15.56
- Rating
- 4.7/5
- Reviews
- 14,882
- Age
- 17y ago
Yankee Candle Scented Candle | Cherry Blossom Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
- Price
- £14.40
- Rating
- 4.7/5
- Reviews
- 15,733
- Age
- 9y ago
Floral Scented Candle Gift Set for Women Soy Wax Scent in Rose Garden Lavender Fields & Cherry Blossom Relaxation Aromatherapy Gifts for Friend Sister Mum Wife Birthday Auntie Thank You
- Price
- £16.56
- Rating
- 4.5/5
- Reviews
- 142
- Age
- 3y ago
Trending
90-day click momentum
Yankee Candle Scented Candle | French Vanilla Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
- Price
- £20.36
- Rating
- 4.3/5
- Reviews
- 30
- Age
- 5mo ago
Yankee Candle Gift Set - 6pcs Votive Scented Candles Mixed Popular Fragrances Candles Gifts for Women Mothers Day Gifts Birthdays (6x49g)
- Price
- £10.91
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 5mo ago
Yankee Candle Scented Candles Gift Set | Lemon Lavender Filled Votive Candles | Soy Blend Wax Mix | 3 Count Lemon Lavendar One Size 1686369E
- Price
- £6.20
- Rating
- 4.6/5
- Reviews
- 3,953
- Age
- 4y ago
Yankee Candle Pomegranade Coconut Large Jar Candle - Fresh Tropical Fruity Coconut & Pomegranate Scent - Take to distant beaches with fresh fruit cocktails
- Price
- £13.08
- Rating
- 4.4/5
- Reviews
- 148
- Age
- 6y ago
Yankee Candle Scented Candle | Black Coconut Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
- Price
- £17.43
- Rating
- 4.7/5
- Reviews
- 6,313
- Age
- 15y ago
Newest
by launch dateYankee Candle Scented Candle | French Vanilla Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
- Price
- £20.36
- Rating
- 4.3/5
- Reviews
- 30
- Age
- 5mo ago
Yankee Candle Gift Set - 6pcs Votive Scented Candles Mixed Popular Fragrances Candles Gifts for Women Mothers Day Gifts Birthdays (6x49g)
- Price
- £10.91
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 5mo ago
Yankee Candle Scented Candles Gift Set | 3 Scented Mini Filled Votive Candles | Soy Blend Wax Mix | Perfect Gifts for Women
- Price
- £8.16
- Rating
- 4.6/5
- Reviews
- 470
- Age
- 1y ago
Yankee Candle Scented Candle | Lavender Vanilla Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
- Price
- £16.05
- Rating
- 4.5/5
- Reviews
- 371
- Age
- 1y ago
Yankee Candle Scented Candles Gift Set | Small Signature Tumbler Candle & Mini Filled Votive Candles | Hello Italy Collection | Perfect Gifts for Women | 4 Count
- Price
- £17.06
- Rating
- 3.8/5
- Reviews
- 17
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
67
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
0%
- Yankee Candle95%
- Gemini Gifts5%
- Open — no brand owns it (0%)
Demand
Yankee Candle Gift Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 11.5×
Search terms
Top Yankee Candle Gift Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- yankee candle1.7M/yr
- yankee candle gift set471K/yr
- yankee candles104K/yr
- yankee82K/yr
- yankee candle large82K/yr
- yankee candle set54K/yr
- large yankee candle24K/yr
- yankee candle large jar28K/yr
- candle yankee18K/yr
- candles yankee26K/yr
Reviews and returns
What reviews say buyers love and hate about Yankee Candle Gift Set
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the scent is slight
No smell
Not a noticeable scent
The candles were smaller than expected
small
Candles are quite small
At £29.99 they are not cheap
Very expensive for what it can offer
Overpriced
Poorly advertised
The images for this product are not an accurate representation of what you receive
Regarding the size, the product information states they are 8cm tall and 7cm wide, this is certainly not the case, they are just under 5cm tall and approx 4cm wide
Not the best
Awful quality
Love
Amazing scent
Subtle fragrance
Great Aroma
is perfect for gifting
Great gift idea
Great gift
good product at a good price
Great value
good value
Premium quality is guaranteed with established make
The quality of the candles is exceptional, with long burn times and clean burns, ensuring you can enjoy them for hours
great product
Beautiful candle
Lovely candle 💕 Very pleased with candle 🤗 lovely scent
Lovely candles
Return
0.4% Return rate 23% Fixable by listing
the scent is slight
No smell
Not a noticeable scent
The candles were smaller than expected
small
Candles are quite small
Poorly advertised
The images for this product are not an accurate representation of what you receive
Regarding the size, the product information states they are 8cm tall and 7cm wide, this is certainly not the case, they are just under 5cm tall and approx 4cm wide
Not the best
Awful quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Yankee Candle Gift Set questions
Answered from the same tracked data.