Xylitol Toothpaste
MaybeAn estimated 0.1% of orders come back. But shoppers spend an estimated $56K a year here, so Xylitol Toothpaste is a Maybe.
- Flapen Score
- 50 / 100Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 4850
- Market size
- £56K/yr91K searches / yr
- 90-day growth
- +5.0%search demand this quarter
- Competition
- 45%top-5 click share · 19 brands · 85 sellers
Flapen Score
Xylitol Toothpaste against its category
The dotted line is the Health & Personal Care average. Past it, Xylitol Toothpaste is stronger. Inside it, weaker.
Market
The Xylitol Toothpaste market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Xylitol Toothpaste 91K times last year and spent an estimated £56K. The top 5 brands take 71% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 8.2% of those searches ended in a purchase.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- +5.0%
- Conversion, latest week
- 8.2%
- Market size, estimated
- £56Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- xylitol toothpaste60K searches a year
02 · Price
A sale here is worth £7.55.
Listings sell for £7.55 on average, from £2.54 to £21.14. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £7.55 that is £755 to £2K a year per listing.
- Average price
- £7.55under the $15 to $100 sweet spot
- Price range
- £2.54–£21.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £755–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #468 within Dental Care. It carries 2,557 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 84%
- Out of stock, average day
- 5.4%
- Average rank
- #468in Dental Care
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,557per listing
- Listings tracked
- 37
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Xylitol Toothpaste products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ecodenta Caries Fighting Fluoride Free Toothpaste with Xylitol Lime Essential Oil 100ml
- Price
- £6.42
- Rating
- 4.4/5
- Reviews
- 185
- Age
- 7y ago

NOW Xyliwhite Refreshmint Toothpaste Gel
- Price
- £7.22
- Rating
- 4.5/5
- Reviews
- 4,779
- Age
- 15y ago

BIOREPAIR Intensive Night Action - Hydroxyapatite Toothpaste with Xylitol & Zinc PCA Fluoride Free Toothpaste - Repairs and Protects Enamel from Night Erosion Oral Care 75 ml Made in Italy
- Price
- £6.53
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 4mo ago

Epic Xylitol Spearmint Toothpaste W/Fluoride 116g
- Price
- £8.75
- Rating
- 4.2/5
- Reviews
- 222
- Age
- 14y ago

Luv Biotics Probiotic Mint Toothpaste - Xylitol & Aloe Vera for Fresh Breath Halitosis Cavity Protection Gum Health & Microbiome Balance Sugar & SLS Free Anti-Plaque Toothpaste 75ml
- Price
- £8.01
- Rating
- 4.2/5
- Reviews
- 289
- Age
- 5y ago
Trending
estimated 90-day click momentum
Essentials Fluoride-Free Toothpaste SLS-Free Plant-Based Daily Toothpaste for Fresh Breath & Clean Teeth 113g by Dental Herb Company
- Price
- £9.00
- Rating
- 4.6/5
- Reviews
- 1,250
- Age
- 8y ago

BIOREPAIR Intensive Night Action - Hydroxyapatite Toothpaste with Xylitol & Zinc PCA Fluoride Free Toothpaste - Repairs and Protects Enamel from Night Erosion Oral Care 75 ml Made in Italy
- Price
- £6.53
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 4mo ago

Spry Natural Xylitol Toothpaste 140 g (5 oz) - Fluoride Free Mild for Sensitive Teeth Provides Fresh Breath and Pleasant Hydrated Mouth Feel with Peppermint Flavour (Pack of 1)
- Price
- £5.00
- Rating
- 4.8/5
- Reviews
- 562
- Age
- 4mo ago

Euthymol Original Toothpaste Gift Box Set Fluoride-Free Toothpaste for Plaque Removal Antibacterial Cavity & Gum Care Healthy Enamel Daily Oral Hygiene
- Price
- £11.35
- Rating
- 4.7/5
- Reviews
- 672
- Age
- 10y ago

Ecodenta Exceptional Whitening Toothpaste - Teeth Cleaning Plaque Removal Tooth Paste with Bergamot for Smokers Coffee Wine Users 100ml
- Price
- £6.33
- Rating
- 4.4/5
- Reviews
- 232
- Age
- 6y ago
Newest
by launch date
BIOREPAIR Intensive Night Action - Hydroxyapatite Toothpaste with Xylitol & Zinc PCA Fluoride Free Toothpaste - Repairs and Protects Enamel from Night Erosion Oral Care 75 ml Made in Italy
- Price
- £6.53
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 4mo ago

Spry Natural Xylitol Toothpaste 140 g (5 oz) - Fluoride Free Mild for Sensitive Teeth Provides Fresh Breath and Pleasant Hydrated Mouth Feel with Peppermint Flavour (Pack of 1)
- Price
- £5.00
- Rating
- 4.8/5
- Reviews
- 562
- Age
- 4mo ago

Aloe Dent - Probiotic Aloe Vera Gel Toothpaste - Fluoride Free - Balances Microbiome Supports Healthy Gums & Freshens Breath - Vegan Cruelty Free & SLS Free - 75ml - 1 Pack
- Price
- £4.13
- Rating
- 4.6/5
- Reviews
- 450
- Age
- 2y ago

Herbodent NEEM 7 in 1 Toothpaste - 185g Pack of 1 | Organic Herbs - Neem Black Seed & Xylitol for Anti Cavity -Cardamom & Mint for Taste & Freshness-Baking Soda for Excellent Cleaning
- Price
- £8.13
- Rating
- 4.5/5
- Reviews
- 699
- Age
- 2y ago

Gutology Mineral Hydroxyapatite Toothpaste 120ml Microbiome Friendly Fluoride Free Tooth Paste Suitable for Adults & Children for Sensitive Teeth - Wild Mint
- Price
- £13.17
- Rating
- 4.4/5
- Reviews
- 2,902
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
85
Est. top-5 brand share
71%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 84%
Open market
24%
- ECODENTA35%
- NOW11%
- Epic9%
- Biorepair8%
- Luv Biotics8%
- Spry5%
Demand
Xylitol Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Xylitol Toothpaste search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- xylitol toothpaste60K/yr
- ecodenta toothpaste11K/yr
- eco dental toothpaste6K/yr
- ecodenta6K/yr
- eco denta5K/yr
- xylitol toothpaste uk4K/yr
Reviews and returns
What reviews say buyers love and hate about Xylitol Toothpaste
We read the reviews and the return reasons for every product selling here.
“A bit pricey”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Xylitol Toothpaste questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









