Xylitol Toothpaste
MaybeReturns run at only 0.1% of orders. But shoppers spend only $56K a year here, so Xylitol Toothpaste is a Maybe.
- Flapen Score
- 50 / 100Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 4850
- Market size
- £56K/yr91K searches / yr
- 90-day growth
- +5.0%search demand this quarter
- Competition
- 45%top-5 click share · 19 brands · 85 sellers
Flapen Score
Xylitol Toothpaste against its category
The dotted line is the Health & Personal Care average. Past it, Xylitol Toothpaste is stronger. Inside it, weaker.
Market
The Xylitol Toothpaste market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Xylitol Toothpaste 91K times last year and spent an estimated £56K. The top 5 brands take 71% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
8.2% of searches ended in a purchase last week.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- +5.0%
- Conversion, latest week
- 8.2%
- Market size, estimated
- £56Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- xylitol toothpaste60K searches a year
02 · Price
A sale here is worth £7.55.
Listings sell for £7.55 on average, from £2.54 to £21.14. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £7.55 that is £755 to £2K a year per listing.
- Average price
- £7.55under the $15 to $100 sweet spot
- Price range
- £2.54–£21.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £755–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #468 within Dental Care. It carries 2,557 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 84%
- Out of stock, average day
- 5.4%
- Average rank
- #468in Dental Care
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,557per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Xylitol Toothpaste products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ecodenta Caries Fighting Fluoride Free Toothpaste with Xylitol Lime Essential Oil 100ml
- Price
- £6.42
- Rating
- 4.4/5
- Reviews
- 185
- Age
- 7y ago

NOW Xyliwhite Refreshmint Toothpaste Gel
- Price
- £7.22
- Rating
- 4.5/5
- Reviews
- 4,779
- Age
- 15y ago

BIOREPAIR Intensive Night Action - Hydroxyapatite Toothpaste with Xylitol & Zinc PCA Fluoride Free Toothpaste - Repairs and Protects Enamel from Night Erosion Oral Care 75 ml Made in Italy
- Price
- £6.53
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 4mo ago

Epic Xylitol Spearmint Toothpaste W/Fluoride 116g
- Price
- £8.75
- Rating
- 4.2/5
- Reviews
- 222
- Age
- 14y ago

Luv Biotics Probiotic Mint Toothpaste - Xylitol & Aloe Vera for Fresh Breath Halitosis Cavity Protection Gum Health & Microbiome Balance Sugar & SLS Free Anti-Plaque Toothpaste 75ml
- Price
- £8.01
- Rating
- 4.2/5
- Reviews
- 289
- Age
- 5y ago
Trending
90-day click momentum
Essentials Fluoride-Free Toothpaste SLS-Free Plant-Based Daily Toothpaste for Fresh Breath & Clean Teeth 113g by Dental Herb Company
- Price
- £9.00
- Rating
- 4.6/5
- Reviews
- 1,250
- Age
- 8y ago

BIOREPAIR Intensive Night Action - Hydroxyapatite Toothpaste with Xylitol & Zinc PCA Fluoride Free Toothpaste - Repairs and Protects Enamel from Night Erosion Oral Care 75 ml Made in Italy
- Price
- £6.53
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 4mo ago

Spry Natural Xylitol Toothpaste 140 g (5 oz) - Fluoride Free Mild for Sensitive Teeth Provides Fresh Breath and Pleasant Hydrated Mouth Feel with Peppermint Flavour (Pack of 1)
- Price
- £5.00
- Rating
- 4.8/5
- Reviews
- 562
- Age
- 4mo ago

Euthymol Original Toothpaste Gift Box Set Fluoride-Free Toothpaste for Plaque Removal Antibacterial Cavity & Gum Care Healthy Enamel Daily Oral Hygiene
- Price
- £11.35
- Rating
- 4.7/5
- Reviews
- 672
- Age
- 10y ago

Ecodenta Exceptional Whitening Toothpaste - Teeth Cleaning Plaque Removal Tooth Paste with Bergamot for Smokers Coffee Wine Users 100ml
- Price
- £6.33
- Rating
- 4.4/5
- Reviews
- 232
- Age
- 6y ago
Newest
by launch date
BIOREPAIR Intensive Night Action - Hydroxyapatite Toothpaste with Xylitol & Zinc PCA Fluoride Free Toothpaste - Repairs and Protects Enamel from Night Erosion Oral Care 75 ml Made in Italy
- Price
- £6.53
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 4mo ago

Spry Natural Xylitol Toothpaste 140 g (5 oz) - Fluoride Free Mild for Sensitive Teeth Provides Fresh Breath and Pleasant Hydrated Mouth Feel with Peppermint Flavour (Pack of 1)
- Price
- £5.00
- Rating
- 4.8/5
- Reviews
- 562
- Age
- 4mo ago

Aloe Dent - Probiotic Aloe Vera Gel Toothpaste - Fluoride Free - Balances Microbiome Supports Healthy Gums & Freshens Breath - Vegan Cruelty Free & SLS Free - 75ml - 1 Pack
- Price
- £4.13
- Rating
- 4.6/5
- Reviews
- 450
- Age
- 2y ago

Herbodent NEEM 7 in 1 Toothpaste - 185g Pack of 1 | Organic Herbs - Neem Black Seed & Xylitol for Anti Cavity -Cardamom & Mint for Taste & Freshness-Baking Soda for Excellent Cleaning
- Price
- £8.13
- Rating
- 4.5/5
- Reviews
- 699
- Age
- 2y ago

Gutology Mineral Hydroxyapatite Toothpaste 120ml Microbiome Friendly Fluoride Free Tooth Paste Suitable for Adults & Children for Sensitive Teeth - Wild Mint
- Price
- £13.17
- Rating
- 4.4/5
- Reviews
- 2,902
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
85
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
45%
Top 20: 84%
Open market
24%
- ECODENTA35%
- NOW11%
- Epic9%
- Biorepair8%
- Luv Biotics8%
- Spry5%
Demand
Xylitol Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Xylitol Toothpaste search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- xylitol toothpaste60K/yr
- ecodenta toothpaste11K/yr
- eco dental toothpaste6K/yr
- ecodenta6K/yr
- eco denta5K/yr
- xylitol toothpaste uk4K/yr
Reviews and returns
What reviews say buyers love and hate about Xylitol Toothpaste
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A bit pricey
This product is expensive
TOO expensive
This toothpaste really upset me
its definitely not helping my teeth
ended up making my teeth worse
Not a strong mint taste
Strange taste
Absolutely awful taste
After a few weeks of using it I had a swollen face
the sensitivity has increased
I had a slight sensitivity
Made my teeth even more sensitive
for some reason this didnt work for me it made my teeth sensitive
I have very sensitive teeth
Love
The teeth overall feel cleaner
Great toothpaste specifically if you have sensitive gums
Its made my teeth feel smooth and healthy
Especially the minty taste
Great taste
Lovely taste in mouth
My teeth are whiter too
it does help cut down stains on teeth
Effective whitening
No complaints
Excellent product
great quality safe product
Value for money
Good value for money
Good value for the price
Return
0.1% Return rate 19% Fixable by listing
Doesnt have advertised effects
Misleading
Not the weight as mentioned
A bit pricey
This product is expensive
TOO expensive
Says SLS free but it's there listed in the ingredients!
ingredients- hydroxyapatite is last on a long list of chemical ingredients
Why have you guys messed with the ingredients or taste
Not a strong mint taste
Strange taste
Absolutely awful taste
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Xylitol Toothpaste questions
Answered from the same tracked data.









