Skip to content

Xtrahard

Fail

The top 5 products take 100% of clicks, so Xtrahard is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£42K/yr19K searches / yr
90-day growth
-44.2%search demand this quarter
Competition
100%top-5 click share · 4 brands · 5 sellers

Flapen Score

Xtrahard against its category

The dotted line is the Health & Personal Care average. Past it, Xtrahard is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Xtrahard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Xtrahard 19K times last year and spent an estimated £42K. All 4 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

14.1% of searches ended in a purchase last week.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -44.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-44.2%
Conversion, latest week
14.1%
Market size, estimated
£42Ka year
Top search term
xtrahard15K searches a year

02 · Price

A sale here is worth £15.77.

Listings sell for £15.77 on average, from £9.72 to £20.20. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At £15.77 that is £8K to £12K a year per listing.

Average price
£15.77inside the $15 to $100 sweet spot
Price range
£9.72–£20.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
£8K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #13 within Sex & Sensuality. It carries 176 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
23.1%
Average rank
#13in Sex & Sensuality
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
176per listing
Listings tracked
4

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Xtrahard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£25K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • XtraHard55%
  • Vivanta Healthcare36%
  • AllMaleUp7%
  • EROTICOX3%
  • Open — no brand owns it (0%)

Demand

Xtrahard search demand

Weekly searches over the year. Pick a range.

400300Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Xtrahard

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall35%−0.55

Didnt work

Did not work as I expected

not effective

Side Effects13%+0.67

I did suffer some bad side effects terrible headache

Terrible side effects

Made me ill for two days

Value For Money10%−0.01

Waste of money

Waste of money no effect

wasted money overpaid

Dosage5%−0.04

The doses are pretty low anyway. 25mg Ginseng/Maca, 10-20mg others., so no surprise really

Pills work do not eat a meal before

I mean I don't even take a pill I only take half

Hard Feel5%+0.35

Extra hard

Hard

Love

Advertised Vs Actual Product25%+1.50

Works as it should

Worked better than I expected

Does exactly as described

Efficiency17%+1.23

They're effective

Works well

Very good works perfectly

Side Effects14%+0.67

I was honestly surprised by how effective these tablets were

No discernable side effects

No side effects

Value For Money11%−0.01

Definitely worth the price

Good value for money

Good for the money

Quality-Overall10%+0.55

No complaints at all

Excellent Product

Top quality 👍 I've bought this product a few times now

FAQ

Common Xtrahard questions

Answered from the same tracked data.