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Xtrahard

Fail

The top 5 products take 100% of clicks, so Xtrahard is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£42K/yr19K searches / yr
90-day growth
-44.2%search demand this quarter
Competition
100%top-5 click share · 4 brands · 5 sellers

Flapen Score

Xtrahard against its category

The dotted line is the Health & Personal Care average. Past it, Xtrahard is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Xtrahard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Xtrahard 19K times last year and spent an estimated £42K. All 4 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 14.1% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -44.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-44.2%
Conversion, latest week
14.1%
Market size, estimated
£42Ka year
Top search term
xtrahard15K searches a year

02 · Price

A sale here is worth £15.77.

Listings sell for £15.77 on average, from £9.72 to £20.20. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At £15.77 that is £8K to £12K a year per listing.

Average price
£15.77inside the $15 to $100 sweet spot
Price range
£9.72–£20.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
£8K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #13 within Sex & Sensuality. It carries 176 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
23.1%
Average rank
#13in Sex & Sensuality
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
176per listing
Listings tracked
4

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Xtrahard products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£25K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

5

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • XtraHard55%
  • Vivanta Healthcare36%
  • AllMaleUp7%
  • EROTICOX3%
  • Open — no brand owns it (0%)

Demand

Xtrahard search demand

Weekly searches over the year. Pick a range.

400300Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Xtrahard

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Advertised Vs Actual Product”
35%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Didnt work”
A buyer, on “Functionality-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Xtrahard questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data