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Wrist Wraps

Fail

Prices span $3.25–$13.29, mostly outside the sweet spot, so Wrist Wraps is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£146K/yr294K searches / yr
90-day growth
-23.6%search demand this quarter
Competition
48%top-5 click share · 16 brands · 20 sellers

Flapen Score

Wrist Wraps against its category

The dotted line is the Health & Personal Care average. Past it, Wrist Wraps is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wrist Wraps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wrist Wraps 294K times last year and spent an estimated £146K. The top 5 brands take 82% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 294K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £146K a year.

Searches, last 12 months
294K
Growth, 90 days vs prior 90
-23.6%
Conversion, latest week
6.1%
Market size, estimated
£146Ka year
Peak month
February1.4× the quietest month
Top search term
wrist wraps104K searches a year

02 · Price

A sale here is worth £8.15.

Listings sell for £8.15 on average, from £3.25 to £13.29. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £8.15 that is £4K to £6K a year per listing.

Average price
£8.15under the $15 to $100 sweet spot
Price range
£3.25–£13.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #12 within Medical Supplies & Equipment. It carries 7,564 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
9.6%
Average rank
#12in Medical Supplies & Equipment
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,564per listing
Listings tracked
30

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Wrist Wraps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 rising

Sellers

20

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

15%

  • Gymreapers40%
  • AQF19%
  • RDX12%
  • BEAR GRIP6%
  • SURPHY4%
  • BEAST RAGE3%
  • Open — no brand owns it (10 brands, 15%)

Demand

Wrist Wraps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Wrist Wraps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wrist wraps104K/yr
  • wrist strap39K/yr
  • wrist wraps gym19K/yr
  • gym wrist support23K/yr
  • wrist supports for gym26K/yr
  • wrist wrap9K/yr
  • wrist supports weightlifting8K/yr
  • hand strap9K/yr
  • weight lifting wrist support8K/yr
  • gym wrist wraps14K/yr

Reviews and returns

What reviews say buyers love and hate about Wrist Wraps

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall11%+1.30

Awful quality

Inconsistent manufacture

it's mid quality

Size-Overall7%−0.03

Very Long

Bit big

A little small

Durability5%−0.02

Not as durable as described

Broke on first use

Not durable

Pain Relief-Overall5%+0.10

wrist was painful

my right hand especially the thumb was really painful

I had a pain in my left forearm for over a year

Stitch/Finish/Polish5%−0.05

After a few times using it the stitches dont hold anymore

Not sewn well

Stitching came loose

Love

Quality-Overall24%+1.30

Quality Product, arrived on time

These are really well made

Amazing quality

Value For Money10%+0.67

Great Value

Cheap price

Good value for money

Strap/String Quality10%+0.56

These strap are very comfortable and good quality

Good Straps

Good strong straps

Comfort-Overall8%

They are comfortable

Comfortable to wear

its a great comfortable grip

Advertised Vs Actual Product7%+0.49

Exact description

Does what it says

As described

Return

0.8% Return rate 48% Fixable by listing

Size-Overall32%█▇▇█▇▆

Very Long

Bit big

A little small

Strap/String Quality10%▇█▆▅▄▆
Comfort-Overall9%▄▄▅█▅▇

Too uncomfortable

Too uncomfortable to wear

is uncomfortable around the thumb

Functionality-Overall7%▆▆█▇▇█
Quality-Overall5%█▆▅▅▄▆

Awful quality

Inconsistent manufacture

it's mid quality

FAQ

Common Wrist Wraps questions

Answered from the same tracked data.