wrist tape
Skip itPrices mostly outside the sweet spot ($1.67–$9.94) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,619.93avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.62avg listing price — sweet spot $15–$100
Market size
Bad£59K£59K/yr · 105K searches
Growth
Bad-32.1%90-day search growth — must beat 0% to launch
Price range
Bad£1.67–£9.94cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, wrist tape is a £59K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
wrist tape market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £53K–£66K
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #93
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
13 flat
Sellers
27
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
43%
Top 20: 93%
Open market
21%
- SPORTTAPE33%
- Bestbaud13%
- Max Tape11%
- Firstaid4sport8%
- LOCKED IN SPORTS TAPE8%
- ADMITRY6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -32.1% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 4.1×
Top wrist tape search terms
- football tape27K/yr
- sock tape28K/yr
- football sock tape18K/yr
- sock tape football18K/yr
- shin pad tape8K/yr
- football tape for socks6K/yr
Top wrist tape products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
16 Pack Self Adhesive Cohesive Bandage 5cm Sports First Aid Tape Vet Wrap
Bestbaud£8.264.5★887 rev
Max Tape Football Sock Tape Shin Pad Tape Bandage 19mm x 20m Pack of 6 (Black)
Max Tape£6.274.6★100 rev
Firstaid4sport PVC Black Sports Tape
Firstaid4sport£1.674.5★151 rev
SPORTTAPE 6 Rolls Sock Tape - Black - 1.9cm x 20m | PVC Insulating Tape for Football Soccer & Rugby - Holds up Football Socks Shin Pads & Shin Guards | Secures Lifting Blocks Boots & Ears
SPORTTAPE£7.154.6★1,632 rev
SPORTTAPE 6 Rolls Football Sock Tape 5cm x 4.5m Black - Self-Adhesive Cohesive Bandage Compression Wrap & Sports Stretch Tape for Ankles Joints Socks Vet Pet Wrap for Dogs and Horses
SPORTTAPE£7.634.4★2,676 rev
Newest
by launch date
Locked in Sock Tape for Football 5cm x 5m - Self Adhesive Elastic Bandage Wrap for Socks Shin Pads Ankle & Knee Support - Comfortable Fit Strong Hold for Training Recovery & More (Black 1 Roll)
LOCKED IN SPORTS TAPE£4.4075 rev
Locked in Sock Tape for Football 5cm x 5m - Self Adhesive Elastic Bandage Wrap for Socks Shin Pads Ankle & Knee Support - Comfortable Fit Strong Hold for Training Recovery & More (White 1 Roll)
LOCKED IN SPORTS TAPE£4.3575 rev
SPORTTAPE 6 Rolls Football Sock Tape 5cm x 4.5m Navy Blue - Self-Adhesive Cohesive Bandage Compression Wrap & Sports Stretch Tape for Ankles Joints Socks Vet Pet Wrap for Dogs and Horses
SPORTTAPE£7.572,676 rev
16 Pack Self Adhesive Cohesive Bandage 5cm Sports First Aid Tape Vet Wrap
Bestbaud£8.26887 rev
16 Pack Self Adhesive Cohesive Bandage 5cm First Aid Medical and Vet Wrap
Bestbaud£7.972,140 rev
Trending
90-day click momentum
LACEEZE lace Band Football Boot Lace Cover Black
LACEEZE£9.944.5★
Firstaid4sport PVC Black Sports Tape
Firstaid4sport£1.674.5★
Locked in Sock Tape for Football 5cm x 5m - Self Adhesive Elastic Bandage Wrap for Socks Shin Pads Ankle & Knee Support - Comfortable Fit Strong Hold for Training Recovery & More (White 1 Roll)
LOCKED IN SPORTS TAPE£4.354.1★
NIKE Unisex Guard Stay II Football Straps Black/White One size
NIKE£9.594.5★
SPORTTAPE Football Sock Tape 5cm x 4.5m White- Self-Adhesive Cohesive Bandage Compression Wrap & Sports Stretch Tape for Ankles Joints Socks Vet & Pet Wrap for Dogs Horses - Single Roll
SPORTTAPE£4.314.4★
What buyers say about wrist tape
What buyers praise and complain about, mined from review topics.What buyers love
“Works as expected and no complaints”
“Good price”
“Good adhesion”
“Easy to use”
“Did the job”
“Strong and multi purpose”
“Love the colours”
“ideal size”
“Very good support for my hand”
“Very effective”
What buyers complain about
“Terrible, there was no adhesive”
“it doesnt last 12 hours”
“execution is poor”
“Doesn't exactly what it says”
“Waste of money never again”
“She has a grass allergy”
“not strong enough”
“Bit smaller than looks”
“Thin”
“Its also not ideal for e. g. cycling shoes sine it interferes with pedal/cleat contact”
Top return reasons
Common questions
- Is wrist tape profitable to sell on Amazon United Kingdom?
- The niche generates £59K/yr across 28 tracked products. 90-day search growth is -32.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the wrist tape niche?
- 13 brands and 27 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in wrist tape?
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Functionality-Overall. The return rate is 0.3%.
- When does demand for wrist tape peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 4.1× the quietest.
- What does it cost to enter the wrist tape niche?
- Listings span £1.67–£9.94; the average listing price is £6.62 (sweet spot $15–$100). The average incumbent carries 1,620 reviews — the moat a new listing must climb.