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Wrist Tape

Fail

Prices span $1.67–$9.94, mostly outside the sweet spot, so Wrist Tape is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£59K/yr105K searches / yr
90-day growth
-32.1%search demand this quarter
Competition
43%top-5 click share · 13 brands · 27 sellers

Flapen Score

Wrist Tape against its category

The dotted line is the Health & Personal Care average. Past it, Wrist Tape is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wrist Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wrist Tape 105K times last year and spent an estimated £59K. The top 5 brands take 73% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-32.1%
Conversion, latest week
8.5%
Market size, estimated
£59Ka year
Peak month
October4.1× the quietest month
Top search term
football tape27K searches a year

02 · Price

A sale here is worth £6.62.

Listings sell for £6.62 on average, from £1.67 to £9.94. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.62 that is £2K to £3K a year per listing.

Average price
£6.62under the $15 to $100 sweet spot
Price range
£1.67–£9.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #93 within Medical Supplies & Equipment. It carries 1,620 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#93in Medical Supplies & Equipment
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,620per listing
Listings tracked
28

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Wrist Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

27

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

43%

Top 20: 93%

Open market

21%

  • SPORTTAPE33%
  • Bestbaud13%
  • Max Tape11%
  • Firstaid4sport8%
  • LOCKED IN SPORTS TAPE8%
  • ADMITRY6%

Demand

Wrist Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Prime Day '25Spike '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 4.1×

Search terms

Top Wrist Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • football tape27K/yr
  • sock tape28K/yr
  • football sock tape18K/yr
  • sock tape football18K/yr
  • shin pad tape8K/yr
  • football tape for socks6K/yr

Reviews and returns

What reviews say buyers love and hate about Wrist Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness36%−0.23

Terrible, there was no adhesive

Not self adhesive

Doesnt stick

Durability12%−0.06

it doesnt last 12 hours

Didnt last long

Split already

Functionality-Overall7%−0.07

execution is poor

Did not reallly work for me

Advertised Vs Actual Product7%−0.01

Doesn't exactly what it says

Not as published

Value For Money2%+1.77

Waste of money never again

Love

Quality-Overall23%+1.43

Works as expected and no complaints

Excellent product

Quality item, that stayed wrapped even after walking through wet grass

Value For Money23%+1.77

Good price

Worth the money

Excellent value

Adhesion/Stickiness13%−0.23

Good adhesion

Sticks well

Good value self adhesive tape

Ease Of Use8%+0.28

Easy to use

Easy to cut off with no wastage

easy to use and stays on

Advertised Vs Actual Product8%−0.01

Did the job

Exactly as described

Exactly what I wanted

Return

0.3% Return rate 44% Fixable by listing

Adhesion/Stickiness36%▆▆█▆▆▆

Terrible, there was no adhesive

Not self adhesive

Doesnt stick

Size-Overall28%█▄▃▅▅▄

Bit smaller than looks

Color10%▆█▆▅▄▅
Quality-Overall6%▁▇█▃▁█
Functionality-Overall5%▁▄▁▃█▃

execution is poor

Did not reallly work for me

FAQ

Common Wrist Tape questions

Answered from the same tracked data.