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Wrist Supports

Maybe

Returns run at only 1.9% of orders. But prices span $3.41–$15.46, mostly outside the sweet spot, so Wrist Supports is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£878K/yr2.1M searches / yr
90-day growth
-6.4%search demand this quarter
Competition
52%top-5 click share · 17 brands · 20 sellers

Flapen Score

Wrist Supports against its category

The dotted line is the Health & Personal Care average. Past it, Wrist Supports is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wrist Supports market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wrist Supports 2.1M times last year and spent an estimated £878K. The top 5 brands take 75% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £878K a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
5.0%
Market size, estimated
£878Ka year
Peak month
October1.2× the quietest month
Top search term
wrist supports744K searches a year

02 · Price

A sale here is worth £8.12.

Listings sell for £8.12 on average, from £3.41 to £15.46. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At £8.12 that is £20K to £24K a year per listing.

Average price
£8.12under the $15 to $100 sweet spot
Price range
£3.41–£15.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
2,500–3,000
Revenue per listing a year
£20K–£24K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #20 within Medical Supplies & Equipment. It carries 12,654 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#20in Medical Supplies & Equipment
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
12,654per listing
Listings tracked
29

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Wrist Supports products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£35K£70K£105K£140K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

20

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

21%

  • ACWOO24%
  • Actesso18%
  • Rakiie17%
  • BraceUP8%
  • Dr. Arthritis7%
  • CAMBIVO4%

Demand

Wrist Supports search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Wrist Supports search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wrist supports744K/yr
  • wrist splint353K/yr
  • wrist support243K/yr
  • carpal tunnel wrist splint149K/yr
  • wrist brace104K/yr
  • wrist support right hand95K/yr
  • carpal tunnel wrist support64K/yr
  • wrist support left hand61K/yr
  • hand splints for carpal tunnel39K/yr
  • hand support41K/yr

Reviews and returns

What reviews say buyers love and hate about Wrist Supports

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.12

Very small

Terrible fit

much too short

Comfort-Overall10%+0.82

Not that comfortable

Uncomfortable to wear

Too uncomfortable to wear

Quality-Overall7%+0.91

it's mid quality

Bad quality

Absolutely rubbish and cheaply made

Ease Of Use5%

👎 Very awkward to use, as described

Difficult to fasten

A bit hard to fi

Smell5%−0.08

Smells awful

Obnoxious smell

Strong smell

Love

Quality-Overall17%+0.91

Quality Product, arrived on time

Excellent product

The items were well made

Comfort-Overall17%+0.82

Comfortable to wear

theyre beautifully made a strong comfortable

Feels comfortable

Size-Overall12%−0.12

true to size

Fit well

It is nice and snug fit

Advertised Vs Actual Product9%+1.06

Exact description

As advertised

As described

Value For Money9%+0.40

Good value for money

Good for the price

Excellent value for money

Return

1.9% Return rate 75% Fixable by listing

Size-Overall65%▇█████

Very small

Terrible fit

much too short

Comfort-Overall11%▇▆██▇█

Not that comfortable

Uncomfortable to wear

Too uncomfortable to wear

Functionality-Overall5%▅▆█▆▆▄

It doesn't help

nothing worked

Not effective for me

Quality-Overall3%▇▆▅█▄▆

it's mid quality

Bad quality

Absolutely rubbish and cheaply made

Advertised Vs Actual Product1%▇▅█▅▄▇

FAQ

Common Wrist Supports questions

Answered from the same tracked data.