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Wound Wash

Fail

Shoppers spend an estimated $50K a year here, so Wound Wash is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£50K/yr46K searches / yr
90-day growth
+11.3%search demand this quarter
Competition
64%top-5 click share · 12 brands · 64 sellers

Flapen Score

Wound Wash against its category

The dotted line is the Health & Personal Care average. Past it, Wound Wash is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wound Wash market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wound Wash 46K times last year and spent an estimated £50K. The top 5 brands take 77% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
11.4%
Market size, estimated
£50Ka year
Top search term
wound wash16K searches a year

02 · Price

A sale here is worth £9.59.

Listings sell for £9.59 on average, from £2.29 to £27.84. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £9.59 that is £2K to £5K a year per listing.

Average price
£9.59under the $15 to $100 sweet spot
Price range
£2.29–£27.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #117 within First Aid. It carries 1,861 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
69%
Out of stock, average day
1.3%
Average rank
#117in First Aid
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,861per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Wound Wash products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 flat

Sellers

64

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

17%

  • Prontosan44%
  • Safe + Sound10%
  • NeilMed10%
  • Savlon7%
  • Lewis-Plast6%
  • Actolind6%
  • Open — no brand owns it (6 brands, 17%)

Demand

Wound Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750NovDecJanFebMarAprMayJunJul

Peak months: Jul · busiest ÷ quietest = 1.4× · 9 of 12 months tracked

Search terms

Top Wound Wash search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wound wash16K/yr
  • prontosan9K/yr
  • wound cleaning7K/yr
  • prontosan wound irrigation solution6K/yr
  • wound cleaner4K/yr
  • wound cleaning solution4K/yr

Reviews and returns

What reviews say buyers love and hate about Wound Wash

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Moist/Dry”
0.1%of orders come back
“Cleansing not moisturising”
A buyer, on “Moist/Dry”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Wound Wash questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data