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Wound Wash

Fail

Shoppers spend only $50K a year here, so Wound Wash is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£50K/yr46K searches / yr
90-day growth
+11.3%search demand this quarter
Competition
64%top-5 click share · 12 brands · 64 sellers

Flapen Score

Wound Wash against its category

The dotted line is the Health & Personal Care average. Past it, Wound Wash is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wound Wash market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wound Wash 46K times last year and spent an estimated £50K. The top 5 brands take 77% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

11.4% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
11.4%
Market size, estimated
£50Ka year
Top search term
wound wash16K searches a year

02 · Price

A sale here is worth £9.59.

Listings sell for £9.59 on average, from £2.29 to £27.84. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £9.59 that is £2K to £5K a year per listing.

Average price
£9.59under the $15 to $100 sweet spot
Price range
£2.29–£27.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #117 within First Aid. It carries 1,861 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
69%
Out of stock, average day
1.3%
Average rank
#117in First Aid
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,861per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Wound Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 flat

Sellers

64

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

17%

  • Prontosan44%
  • Safe + Sound10%
  • NeilMed10%
  • Savlon7%
  • Lewis-Plast6%
  • Actolind6%
  • Open — no brand owns it (6 brands, 17%)

Demand

Wound Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750NovDecJanFebMarAprMayJunJul

Peak months: Jul · busiest ÷ quietest = 1.4× · 9 of 12 months tracked

Search terms

Top Wound Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wound wash16K/yr
  • prontosan9K/yr
  • wound cleaning7K/yr
  • prontosan wound irrigation solution6K/yr
  • wound cleaner4K/yr
  • wound cleaning solution4K/yr

Reviews and returns

What reviews say buyers love and hate about Wound Wash

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Moist/Dry15%−0.11

Cleansing not moisturising

Not moist

theyre too wet for this

Quality-Overall11%+0.39

pricing does not reflect the quality

Poor quality, will not purchase these again

As for the quality, I was not a big fan, they were thin and cheap feeling

Size-Overall10%−0.02

Unexpected larger than others

Bit smaller than i thought it would be

Very small wipes

Value For Money9%+0.82

Bit expensive cheaper brands available

Overpriced

I dont think it was worth the price

Instructions/User Manual/Troubleshooting9%−0.04

No instructions

Love

Quality-Overall17%+0.39

Great quality arrived on time thanks

Very good quality and quick delivery

Excellent product

Value For Money16%+0.82

Value for money

Fair Price

Good value for money

Advertised Vs Actual Product12%+0.45

Exactly what I wanted

IT DOES THE JOB

As described

Ease Of Use9%+0.75

Easy to use

Very handy to have

They are just so handy

Spray/Flow7%

Decent spray coverage

effective spray

Very good spray

Return

0.1% Return rate 41% Fixable by listing

Advertised Vs Actual Product33%▁▁▅▁▁█

mIsleading description

mIsleading description. NOT antiseptic. not antiseptic. not antibacterial. misleading description.

Product Condition13%█▁▁▁▁▁
Safety Standards7%▁▁▁█▁▁
Stain Resistance7%▁▁▁█▁▁
Certifications7%▁▁█▁▁▁

FAQ

Common Wound Wash questions

Answered from the same tracked data.