Wound Dressings
MaybeReturns run at only 0.1% of orders. But prices span $1.73–$12.55, mostly outside the sweet spot, so Wound Dressings is a Maybe.
- Flapen Score
- 55 / 100Top 21% of 2,035 Health & Personal Care niches · +7 vs the category median of 4855
- Market size
- £455K/yr634K searches / yr
- 90-day growth
- +14.6%search demand this quarter
- Competition
- 53%top-5 click share · 14 brands · 49 sellers
Flapen Score
Wound Dressings against its category
The dotted line is the Health & Personal Care average. Past it, Wound Dressings is stronger. Inside it, weaker.
Market
The Wound Dressings market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wound Dressings 634K times last year and spent an estimated £455K. The top 5 brands take 75% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
10.7% of searches ended in a purchase last week.
Shoppers searched for this 634K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £455K a year.
- Searches, last 12 months
- 634K
- Growth, 90 days vs prior 90
- +14.6%
- Conversion, latest week
- 10.7%
- Market size, estimated
- £455Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- wound dressings152K searches a year
02 · Price
A sale here is worth £6.73.
Listings sell for £6.73 on average, from £1.73 to £12.55. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £6.73 that is £13K to £17K a year per listing.
- Average price
- £6.73under the $15 to $100 sweet spot
- Price range
- £1.73–£12.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £13K–£17K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #42 within First Aid. It carries 1,765 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 96%
- Out of stock, average day
- 0.9%
- Average rank
- #42in First Aid
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,765per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 4 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Wound Dressings products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mepore 99XX0097 Dressing 6cm x 7cm Pack of 60 White
- Price
- £6.40
- Rating
- 4.7/5
- Reviews
- 4,085
- Age
- 16y ago

Posi Pulse Assorted Adhesive Wound Dressings - 32 Packs for Protection from Infection Sterile Individually Wrapped Hypoallergenic Breathable Absorbent for Cuts Grazes Ulcers Sores
- Price
- £8.33
- Rating
- 4.5/5
- Reviews
- 914
- Age
- 2y ago

Value Aid Adhesive Wound Dressings - 8.6cm x 6cm - Box of 25
- Price
- £5.15
- Rating
- 4.4/5
- Reviews
- 8,761
- Age
- 7y ago

Cutiderm Sterile Adhesive Wound Dressing 10cm x 10cm - Box of 50
- Price
- £8.71
- Rating
- 4.6/5
- Reviews
- 2,926
- Age
- 4y ago

Cutiderm Adhesive Sterile Wound Dressings Pack of 10 (60mm x 70mm)
- Price
- £3.18
- Rating
- 4.5/5
- Reviews
- 667
- Age
- 7y ago
Trending
90-day click momentum
Posi Pulse Assorted Sterile Transparent Island Dressings 32 Pack Waterproof Hypoallergenic Adhesive Wound Plasters Absorbent Pad Individually Wrapped 4 Sizes 50x72mm 60x80mm 80x100mm 80x150mm
- Price
- £8.37
- Rating
- 4.0/5
- Reviews
- 27
- Age
- 4mo ago

Teneris Sterile Adhesive Wound Dressings 6×7cm Pack of 50 Individually Wrapped Breathable Surgical Plasters for Post-Operative Care Minor Wounds & Medical Device Fixation
- Price
- £8.37
- Rating
- 4.1/5
- Reviews
- 164
- Age
- 9mo ago

ABENA Gauze Pads 7.5x7.5cm Pack of 100 Non-Sterile Soft Absorbent Swabs for Injury Dressing Skin Preparation & First Aid Use Lint-Free Dressings for Wounds
- Price
- £1.73
- Rating
- 4.5/5
- Reviews
- 983
- Age
- 1y ago

Cutiderm Adhesive Sterile Wound Dressings Pack of 10 (60mm x 70mm)
- Price
- £3.18
- Rating
- 4.5/5
- Reviews
- 667
- Age
- 7y ago

25pk - 10cm x 10cm DermaStrip Sterile Large Adhesive Wound Dressings Cushioned Protective pad Individually Wrapped 25 per Pack
- Price
- £5.80
- Rating
- 4.2/5
- Reviews
- 893
- Age
- 9y ago
Newest
by launch date
Posi Pulse Assorted Sterile Transparent Island Dressings 32 Pack Waterproof Hypoallergenic Adhesive Wound Plasters Absorbent Pad Individually Wrapped 4 Sizes 50x72mm 60x80mm 80x100mm 80x150mm
- Price
- £8.37
- Rating
- 4.0/5
- Reviews
- 27
- Age
- 4mo ago

Teneris Sterile Adhesive Wound Dressings Pack of 30 Assorted Sizes (6×7 8×10 8×15) Individually Wrapped Breathable Surgical Plasters for Post-Operative Wound Care & Medical Device Fixation
- Price
- £8.34
- Rating
- 4.1/5
- Reviews
- 164
- Age
- 9mo ago

Teneris Sterile Adhesive Wound Dressings 6×7cm Pack of 50 Individually Wrapped Breathable Surgical Plasters for Post-Operative Care Minor Wounds & Medical Device Fixation
- Price
- £8.37
- Rating
- 4.1/5
- Reviews
- 164
- Age
- 9mo ago

FitMedix Assorted Adhesive Wound Dressings - 36 Packs for Protection from Infection Sterile Individually Wrapped Hypoallergenic Breathable Absorbent for Cuts Grazes Ulcers Sores
- Price
- £7.53
- Rating
- 4.5/5
- Reviews
- 203
- Age
- 1y ago

Healthcare by Amazon Sterile Wound Dressings Hypoallergenic & Breathable Individually Wrapped Pain-Free Removal 7.5 x 5cm 20 Count (Previously Amazon Basic Care Packaging May Vary)
- Price
- £3.79
- Rating
- 4.2/5
- Reviews
- 977
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
49
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
53%
Top 20: 90%
Open market
21%
- Cutiderm25%
- Mepore23%
- Posi Pulse13%
- Value Aid8%
- fitmedix6%
- Ezy-Aid4%
Demand
Wound Dressings search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Wound Dressings search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wound dressings152K/yr
- wound dressings adhesive60K/yr
- mepore dressings57K/yr
- dressings47K/yr
- adhesive dressings for wounds35K/yr
- sterile dressings for wounds40K/yr
- wound dressing33K/yr
- dressings for wounds first aid31K/yr
- dressing29K/yr
- large dressings for wounds22K/yr
Reviews and returns
What reviews say buyers love and hate about Wound Dressings
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor Adhesion
Poor quality adhesive
Will not stick
Irritates my skin
Allergic reaction
possible skin rash
i ordered wrong size
Very small
big
Description inaccurate
Size Misleading
Item not as described
Absolutely rubbish
Not great quality
Utter garbage
Love
Overall, this pack offers great value and dependable quality
Amazing quality
Great quality - remains in place
I find these fit
Nice and big just what I needed
The size is true to fit
Sticks well
good adhesive
Good adhesion
Excellent price
Excellent value for money
Well worth it
Accurate description
As advertised
As described
Return
0.1% Return rate 60% Fixable by listing
i ordered wrong size
Very small
big
Poor Adhesion
Poor quality adhesive
Will not stick
Description inaccurate
Size Misleading
Item not as described
Absolutely rubbish
Not great quality
Utter garbage
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wound Dressings questions
Answered from the same tracked data.









