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Woodwick Candle

Maybe

An estimated 1.3% of orders come back. But demand is soft, at -54.3% this quarter, so Woodwick Candle is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 48
Market size
£673K/yr807K searches / yr
90-day growth
-54.3%search demand this quarter
Competition
45%top-5 click share · 4 brands · 35 sellers

Flapen Score

Woodwick Candle against its category

The dotted line is the Health & Personal Care average. Past it, Woodwick Candle is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Woodwick Candle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Woodwick Candle 807K times last year and spent an estimated £673K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 807K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -54.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £673K a year.

Searches, last 12 months
807K
Growth, 90 days vs prior 90
-54.3%
Conversion, latest week
5.4%
Market size, estimated
£673Ka year
Peak month
December12.3× the quietest month
Top search term
woodwick candle313K searches a year

02 · Price

A sale here is worth £15.57.

Listings sell for £15.57 on average, from £7.69 to £24.83. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £15.57 that is £12K to £16K a year per listing.

Average price
£15.57inside the $15 to $100 sweet spot
Price range
£7.69–£24.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
£12K–£16K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #175 within Alternative Medicine. It carries 1,348 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
90%
Out of stock, average day
12.8%
Average rank
#175in Alternative Medicine
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,348per listing
Listings tracked
30

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Woodwick Candle products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£34K£67K£101K£135K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 falling

Sellers

35

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 88%

Open market

0%

  • Woodwick89%
  • DECO EXPRESS5%
  • ShopZee Trading Ltd5%
  • Wick & Windsor1%

Demand

Woodwick Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.3×

Search terms

Top Woodwick Candle search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • woodwick candle313K/yr
  • woodwick candles crackling94K/yr
  • crackle wick candle81K/yr
  • woodwick62K/yr
  • crackle candle28K/yr
  • wood wick candle23K/yr
  • crackling wick candle29K/yr
  • woodwick candles41K/yr
  • wood wick candles crackling25K/yr
  • crackling candle19K/yr

Reviews and returns

What reviews say buyers love and hate about Woodwick Candle

We read the reviews and the return reasons for every product selling here.

53%of positive reviews mention “Smell”
35%of negative reviews mention “Size-Overall”
1.3%of orders come back
“Only thing was smaller candle than expected”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Woodwick Candle questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data