Woodwick Candle
Woodwick Candle shows low returns (1.3%), but soft demand (-54.3% this quarter) keeps it on the watch list.
Flapen Score
Is Woodwick Candle profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Woodwick Candle is a £673K/yr Amazon United Kingdom market (807K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Woodwick Candle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -54.3% over the last 90 days and 5.4% of searches end in a purchase.
£673K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 30 products
Top Woodwick Candle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
WoodWick | Large Candle | Fireside | Great Gift for Women
- Price
- £16.00
- Rating
- 4.6/5
- Reviews
- 2,963
- Age
- 16y ago
WoodWick Scented Candle with Crackling Wick | Vanilla & Sea Salt Mini Hourglass Candle | Up to 20 Hours Burn Time | Perfect Gifts for Women
- Price
- £7.81
- Rating
- 4.0/5
- Reviews
- 548
- Age
- 8y ago
WoodWick Large Hourglass Scented Candle | Vanilla Bean | with Crackling Wick | Long Burning Candles: up to 130 Hours | Gifts for Women
- Price
- £16.30
- Rating
- 4.6/5
- Reviews
- 2,948
- Age
- 14y ago
WoodWick Large Hourglass Trilogy Scented Candle | Calming Retreat | with Crackling Wick | Burn Time: Up to 130 Hours
- Price
- £18.77
- Rating
- 4.6/5
- Reviews
- 1,649
- Age
- 9y ago
WoodWick Scented Candle with Crackling Wick | White Tea & Jasmine Mini Hourglass Candle | Up to 20 Hours Burn Time | Perfect Gifts for Women
- Price
- £7.76
- Rating
- 3.8/5
- Reviews
- 992
- Age
- 12y ago
Trending
90-day click momentum
Crackle Wick 3-Layer Scented Crackling Wooden Wick Candle in Elegant Ellipse Glass Jar with Lid 485g - Includes ShopZee Candle Safety Tips Guide (Coffee Shop)
- Price
- £18.64
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Crackle Wick 3-Layer Scented Crackling Wooden Wick Candle in Elegant Ellipse Glass Jar with Lid 485g - Includes ShopZee Candle Safety Tips Guide (Exotic Blooms)
- Price
- £16.46
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 12mo ago
DECO EXPRESS Scented Candles Double Wick Crackle Candles Long 50 Hours Burn Time Calming & Cosy Home Decor Birthday Valentines Day & Mothers Day Decor & Gift Idea (Sandalwood/Patchouli)
- Price
- £12.84
- Rating
- 4.0/5
- Reviews
- 86
- Age
- 2y ago
WoodWick Large Hourglass Scented Candle | Vanilla Bean | with Crackling Wick | Long Burning Candles: up to 130 Hours | Gifts for Women
- Price
- £16.30
- Rating
- 4.6/5
- Reviews
- 2,948
- Age
- 14y ago
WoodWick Scented Candle with Crackling Wick | White Tea & Jasmine Mini Hourglass Candle | Up to 20 Hours Burn Time | Perfect Gifts for Women
- Price
- £7.76
- Rating
- 3.8/5
- Reviews
- 992
- Age
- 12y ago
Newest
by launch dateCrackle Wick 3-Layer Scented Crackling Wooden Wick Candle in Elegant Ellipse Glass Jar with Lid 485g - Includes ShopZee Candle Safety Tips Guide (Exotic Blooms)
- Price
- £16.46
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 12mo ago
Crackle Wick 3-Layer Scented Crackling Wooden Wick Candle in Elegant Ellipse Glass Jar with Lid 485g - Includes ShopZee Candle Safety Tips Guide (Coffee Shop)
- Price
- £18.64
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
WoodWick Scented Candle with Crackling Wick | Rouge Oud Ellipse Candle | Long Burning Candles: Up to 50 Hours Burn Time | Perfect Gifts for Women
- Price
- £18.72
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 1y ago
DECO EXPRESS Scented Candles Double Wick Crackle Candles Long 50 Hours Burn Time Calming & Cosy Home Decor Birthday Valentines Day & Mothers Day Decor & Gift Idea (Black Cherry)
- Price
- £11.18
- Rating
- 3.9/5
- Reviews
- 56
- Age
- 2y ago
DECO EXPRESS Scented Candles Double Wick Crackle Candles Long 50 Hours Burn Time Calming & Cosy Home Decor Birthday Valentines Day & Mothers Day Decor & Gift Idea (Sandalwood/Patchouli)
- Price
- £12.84
- Rating
- 4.0/5
- Reviews
- 86
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 falling
Sellers
35
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
45%
Top 20: 88%
Open market
0%
- Woodwick89%
- DECO EXPRESS5%
- ShopZee Trading Ltd5%
- Wick & Windsor1%
Woodwick Candle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.3×
Top Woodwick Candle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- woodwick candle313K/yr
- woodwick candles crackling94K/yr
- crackle wick candle81K/yr
- woodwick62K/yr
- crackle candle28K/yr
- wood wick candle23K/yr
- crackling wick candle29K/yr
- woodwick candles41K/yr
- wood wick candles crackling25K/yr
- crackling candle19K/yr
What reviews say buyers love and hate about Woodwick Candle
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Gorgeous smell”
“Cool Candle”
“Nice gift for someone”
“Top quality candles great sent”
“great product, great price”
What buyers complain about
81% of reviews“Only thing was smaller candle than expected”
“unfortunately the candles did not smell of anything”
“feel expensive”
“Very poor performance”
“has a little crackling sound”
Woodwick Candle return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
64%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Woodwick Candle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
