Woodwick Candle
MaybeReturns run at only 1.3% of orders. But demand is soft, at -54.3% this quarter, so Woodwick Candle is a Maybe.
- Flapen Score
- 51 / 100Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 4851
- Market size
- £673K/yr807K searches / yr
- 90-day growth
- -54.3%search demand this quarter
- Competition
- 45%top-5 click share · 4 brands · 35 sellers
Flapen Score
Woodwick Candle against its category
The dotted line is the Health & Personal Care average. Past it, Woodwick Candle is stronger. Inside it, weaker.
Market
The Woodwick Candle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Woodwick Candle 807K times last year and spent an estimated £673K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
5.4% of searches ended in a purchase last week.
Shoppers searched for this 807K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -54.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £673K a year.
- Searches, last 12 months
- 807K
- Growth, 90 days vs prior 90
- -54.3%
- Conversion, latest week
- 5.4%
- Market size, estimated
- £673Ka year
- Peak month
- December12.3× the quietest month
- Top search term
- woodwick candle313K searches a year
02 · Price
A sale here is worth £15.57.
Listings sell for £15.57 on average, from £7.69 to £24.83. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £15.57 that is £12K to £16K a year per listing.
- Average price
- £15.57inside the $15 to $100 sweet spot
- Price range
- £7.69–£24.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £12K–£16K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #175 within Alternative Medicine. It carries 1,348 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 90%
- Out of stock, average day
- 12.8%
- Average rank
- #175in Alternative Medicine
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,348per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Woodwick Candle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
WoodWick | Large Candle | Fireside | Great Gift for Women
- Price
- £16.00
- Rating
- 4.6/5
- Reviews
- 2,963
- Age
- 16y ago
WoodWick Scented Candle with Crackling Wick | Vanilla & Sea Salt Mini Hourglass Candle | Up to 20 Hours Burn Time | Perfect Gifts for Women
- Price
- £7.81
- Rating
- 4.0/5
- Reviews
- 548
- Age
- 8y ago
WoodWick Large Hourglass Scented Candle | Vanilla Bean | with Crackling Wick | Long Burning Candles: up to 130 Hours | Gifts for Women
- Price
- £16.30
- Rating
- 4.6/5
- Reviews
- 2,948
- Age
- 14y ago
WoodWick Large Hourglass Trilogy Scented Candle | Calming Retreat | with Crackling Wick | Burn Time: Up to 130 Hours
- Price
- £18.77
- Rating
- 4.6/5
- Reviews
- 1,649
- Age
- 9y ago
WoodWick Scented Candle with Crackling Wick | White Tea & Jasmine Mini Hourglass Candle | Up to 20 Hours Burn Time | Perfect Gifts for Women
- Price
- £7.76
- Rating
- 3.8/5
- Reviews
- 992
- Age
- 12y ago
Trending
90-day click momentum
Crackle Wick 3-Layer Scented Crackling Wooden Wick Candle in Elegant Ellipse Glass Jar with Lid 485g - Includes ShopZee Candle Safety Tips Guide (Coffee Shop)
- Price
- £18.64
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Crackle Wick 3-Layer Scented Crackling Wooden Wick Candle in Elegant Ellipse Glass Jar with Lid 485g - Includes ShopZee Candle Safety Tips Guide (Exotic Blooms)
- Price
- £16.46
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 12mo ago
DECO EXPRESS Scented Candles Double Wick Crackle Candles Long 50 Hours Burn Time Calming & Cosy Home Decor Birthday Valentines Day & Mothers Day Decor & Gift Idea (Sandalwood/Patchouli)
- Price
- £12.84
- Rating
- 4.0/5
- Reviews
- 86
- Age
- 2y ago
WoodWick Large Hourglass Scented Candle | Vanilla Bean | with Crackling Wick | Long Burning Candles: up to 130 Hours | Gifts for Women
- Price
- £16.30
- Rating
- 4.6/5
- Reviews
- 2,948
- Age
- 14y ago
WoodWick Scented Candle with Crackling Wick | White Tea & Jasmine Mini Hourglass Candle | Up to 20 Hours Burn Time | Perfect Gifts for Women
- Price
- £7.76
- Rating
- 3.8/5
- Reviews
- 992
- Age
- 12y ago
Newest
by launch dateCrackle Wick 3-Layer Scented Crackling Wooden Wick Candle in Elegant Ellipse Glass Jar with Lid 485g - Includes ShopZee Candle Safety Tips Guide (Exotic Blooms)
- Price
- £16.46
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 12mo ago
Crackle Wick 3-Layer Scented Crackling Wooden Wick Candle in Elegant Ellipse Glass Jar with Lid 485g - Includes ShopZee Candle Safety Tips Guide (Coffee Shop)
- Price
- £18.64
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
WoodWick Scented Candle with Crackling Wick | Rouge Oud Ellipse Candle | Long Burning Candles: Up to 50 Hours Burn Time | Perfect Gifts for Women
- Price
- £18.72
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 1y ago
DECO EXPRESS Scented Candles Double Wick Crackle Candles Long 50 Hours Burn Time Calming & Cosy Home Decor Birthday Valentines Day & Mothers Day Decor & Gift Idea (Black Cherry)
- Price
- £11.18
- Rating
- 3.9/5
- Reviews
- 56
- Age
- 2y ago
DECO EXPRESS Scented Candles Double Wick Crackle Candles Long 50 Hours Burn Time Calming & Cosy Home Decor Birthday Valentines Day & Mothers Day Decor & Gift Idea (Sandalwood/Patchouli)
- Price
- £12.84
- Rating
- 4.0/5
- Reviews
- 86
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
35
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
45%
Top 20: 88%
Open market
0%
- Woodwick89%
- DECO EXPRESS5%
- ShopZee Trading Ltd5%
- Wick & Windsor1%
Demand
Woodwick Candle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.3×
Search terms
Top Woodwick Candle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- woodwick candle313K/yr
- woodwick candles crackling94K/yr
- crackle wick candle81K/yr
- woodwick62K/yr
- crackle candle28K/yr
- wood wick candle23K/yr
- crackling wick candle29K/yr
- woodwick candles41K/yr
- wood wick candles crackling25K/yr
- crackling candle19K/yr
Reviews and returns
What reviews say buyers love and hate about Woodwick Candle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Only thing was smaller candle than expected
Really small
The two sticks are pathetically small
unfortunately the candles did not smell of anything
No Scent
The scent was rather faint
feel expensive
it is not worth the price
A bit pricey
Very poor performance
absolutel rubbish
Very poor product and return initiated
has a little crackling sound
unfortunately this one doesnt make any noise
Not a crackle to be heard very disappointed
Love
Gorgeous smell
Beautiful fragrance
this scent was beautiful
Cool Candle
Good Candle
Nice candles
Nice gift for someone
Lovely gift
House gift
Top quality candles great sent
Quality candle
Excellent quality
great product, great price
great value for money
Great value for money as they last a long time
Return
1.3% Return rate 64% Fixable by listing
Only thing was smaller candle than expected
Really small
The two sticks are pathetically small
unfortunately the candles did not smell of anything
No Scent
The scent was rather faint
feel expensive
it is not worth the price
A bit pricey
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Woodwick Candle questions
Answered from the same tracked data.