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Wooden Spatulas

Maybe

Returns run at only 0.2% of orders. But demand is soft, at -20.2% this quarter, so Wooden Spatulas is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 48
Market size
£99K/yr130K searches / yr
90-day growth
-20.2%search demand this quarter
Competition
51%top-5 click share · 26 brands · 48 sellers

Flapen Score

Wooden Spatulas against its category

The dotted line is the Health & Personal Care average. Past it, Wooden Spatulas is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wooden Spatulas market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wooden Spatulas 130K times last year and spent an estimated £99K. The top 5 brands take 57% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

12.6% of searches ended in a purchase last week.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
12.6%
Market size, estimated
£99Ka year
Peak month
January1.8× the quietest month
Top search term
wooden spatula74K searches a year

02 · Price

A sale here is worth £6.01.

Listings sell for £6.01 on average, from £2.19 to £19.03. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £6.01 that is £2K to £3K a year per listing.

Average price
£6.01under the $15 to $100 sweet spot
Price range
£2.19–£19.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #306 within Shaving & Hair Removal. It carries 961 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
97%
Out of stock, average day
6.3%
Average rank
#306in Shaving & Hair Removal
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
961per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Wooden Spatulas products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

48

Top-5 brand share

57%

Top 20: 94%

Top-5 click share

51%

Top 20: 90%

Open market

39%

  • Tala27%
  • DMwespe12%
  • Ayiaren8%
  • Thimmamma5%
  • Generic5%
  • RELMOS4%

Demand

Wooden Spatulas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Wooden Spatulas search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wooden spatula74K/yr
  • wooden spatula for cooking29K/yr
  • wooden spatulas9K/yr
  • wood spatula7K/yr
  • bamboo spatula4K/yr
  • spatula wooden4K/yr
  • wooden spatulas for cooking3K/yr

Reviews and returns

What reviews say buyers love and hate about Wooden Spatulas

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall24%+0.72

Poor quality

Cheap crap

Not very well made

Value For Money12%+0.18

Can get cheaper

They maybe expensive

A bit pricey

Strength7%+0.55

not strong

Quite fragile

Durability6%

They all bent/warped on first use

Theyre fine for like 20-30 washes then they start to break down

Broken on day 6 / second use

Thin5%−0.07

Thin

Thin as paper

Love

Quality-Overall37%+0.72

Excellent quality

Reliability in terms of product Quality

Great quality utensils

Value For Money15%+0.18

Excellent value

Good for the money

Great value

Strength11%+0.55

Still going strong after over a year

Sturdy and useful

They are Robust, easy to use & clean

Advertised Vs Actual Product6%+1.16

Better than expected

Done the job

As described

Ease Of Use6%−0.01

easy to use

This container of tools is handy

Very Useful

Return

0.2% Return rate 62% Fixable by listing

Size-Overall39%▆▄▇▆█▆

These are small

Small,

Not quite big enough

Quality-Overall14%▁▇▆▇█▅

Poor quality

Cheap crap

Not very well made

Color7%█▆▁▁▁█
Material Quality4%▁▁▁█▄▁

Felt very plasticky at first

Durability4%▁▁▁█▁▁

They all bent/warped on first use

Theyre fine for like 20-30 washes then they start to break down

Broken on day 6 / second use

FAQ

Common Wooden Spatulas questions

Answered from the same tracked data.