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Women Probiotic Gummies

Fail

Demand is soft, at -45.8% this quarter, so Women Probiotic Gummies is a Fail.

Flapen Score
39
39 / 100
Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 48
Market size
£56K/yr71K searches / yr
90-day growth
-45.8%search demand this quarter
Competition
87%top-5 click share · 8 brands · 9 sellers

Flapen Score

Women Probiotic Gummies against its category

The dotted line is the Health & Personal Care average. Past it, Women Probiotic Gummies is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Women Probiotic Gummies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Women Probiotic Gummies 71K times last year and spent an estimated £56K. The top 5 brands take 87% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -45.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-45.8%
Conversion, latest week
6.7%
Market size, estimated
£56Ka year
Top search term
women probiotic gummies21K searches a year

02 · Price

A sale here is worth £11.77.

Listings sell for £11.77 on average, from £8.09 to £17.61. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 750 to 1,000 of them. At £11.77 that is £9K to £12K a year per listing.

Average price
£11.77under the $15 to $100 sweet spot
Price range
£8.09–£17.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #239 within Bacterial Cultures. It carries 491 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#239in Bacterial Cultures
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
491per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Women Probiotic Gummies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 rising

Sellers

9

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

7%

  • novomins48%
  • Free Soul14%
  • Nutrigums10%
  • QEBIDVL8%
  • ZyranovaE8%
  • Horbäach6%
  • Open — no brand owns it (2 brands, 7%)

Demand

Women Probiotic Gummies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '25Spike '26Prime Day '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 3.3× · 9 of 12 months tracked

Search terms

Top Women Probiotic Gummies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • women probiotic gummies21K/yr
  • womens probiotic gummies22K/yr
  • probiotic gummies for women8K/yr
  • probiotics for women gummies7K/yr
  • probiotics gummies for women4K/yr
  • vivonu womens probiotics gummies5K/yr
  • woman probiotics gummies5K/yr

Reviews and returns

What reviews say buyers love and hate about Women Probiotic Gummies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall22%−0.10

Tastes disgusting and smells weird, tried one and had to throw the rest out

Dont taste great

These gummies are awful the taste of them is disgusting they taste like pure iodine

Functionality-Overall13%−0.13

Doesnt work

Doesn't work after a week or so

Not effective

Side Effects11%−0.09

Tablets are extremely high in ingredients and caused a lot of pain, cramping, bloating and excess discharge and even unwanted bleeding

Made symptoms so much worse

Bad side affects

Value For Money11%+0.14

Waste of money for me :-

Not worth it

its a shame they are priced so high

Smell7%+0.16

the smell is not better either

Tastes disgusting and smells weird, tried one and had to throw the rest out

I suffered with a slight smell for AGES which seemed like BV as it was worse after sex

Love

Quality-Overall20%+1.33

Good quality

Great product

The reviews for this one were really positive

Vitamin13%+1.02

the product contains the vitamins indeed

Very good vitamins

Sweetie vitamins

Taste-Overall13%−0.10

These taste great which was really important for me. after months of trying to take some foul-smelling tablets

No complaints about taste

Lovely taste

Efficiency8%+0.82

It is very effective

Work well

Amazing actually works

Ease Of Chewing/Swallowing6%+0.22

Easy to swallow

chewy and helpful

Easy to chew, nice and soft

Return

0.1% Return rate 0% Fixable by listing

Vegan/Organic33%▁▁▅█▁▁
Functionality-Overall22%▁█▅▁▁▁

Doesnt work

Doesn't work after a week or so

Not effective

Taste-Overall11%█▁▁▁▁▁

Tastes disgusting and smells weird, tried one and had to throw the rest out

Dont taste great

These gummies are awful the taste of them is disgusting they taste like pure iodine

Vitamin11%▁█▁▁▁▁
Age Suitability11%▁▁▁▁█▁

FAQ

Common Women Probiotic Gummies questions

Answered from the same tracked data.