Whitening Toothpaste

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

-8.4%

Conversion, latest week

14.6%

Market size, estimated

£1.6Ma year

Peak month

March2.7× the quietest month

Top search term

whitening toothpaste501K searches a year

Listings sell for £5.74 on average, from £1.89 to £10.26. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 6,000 to 8,000 of them. At £5.74 that is £34K to £46K a year per listing.

Average price

£5.74under the $15 to $100 sweet spot

Price range

£1.89–£10.26

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

250K–300K

Units per listing a year

6,000–8,000

Revenue per listing a year

£34K–£46K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #76 within Dental Care. It carries 3,168 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#76in Dental Care

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,168per listing

Listings tracked

33

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

43 months