Whitening Mouthwash

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.9% of those searches ended in a purchase. Searches in the last 90 days moved +19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.

Searches, last 12 months

90K

Growth, 90 days vs prior 90

+19.6%

Conversion, latest week

16.9%

Market size, estimated

£100Ka year

Peak month

June4.2× the quietest month

Top search term

whitening mouthwash51K searches a year

Listings sell for £6.51 on average, from £1.97 to £15.19. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £6.51 that is £7K to £8K a year per listing.

Average price

£6.51under the $15 to $100 sweet spot

Price range

£1.97–£15.19

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

1,000–1,250

Revenue per listing a year

£7K–£8K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #56 within Dental Care. It carries 2,341 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#56in Dental Care

Average rating

4.27 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,341per listing

Listings tracked

13

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

47 months