Whitening Mouthwash
prices mostly outside the sweet spot ($1.97–$15.19) — Whitening Mouthwash doesn't clear our bar today.
Flapen Score
Is Whitening Mouthwash profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Whitening Mouthwash is a £100K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 48/100.
Whitening Mouthwash: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +19.6% over the last 90 days and 16.9% of searches end in a purchase.
£100K
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 13 products
Top Whitening Mouthwash products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Listerine Advanced White Milder Taste (Zero Alcohol) Mouthwash (500ml) Fluoride Mouthwash to Whiten and Protect from New Stains While Remineralising and Strengthening Teeth
- Price
- £3.08
- Rating
- 4.5/5
- Reviews
- 3,832
- Age
- 11y ago
Waken Whitening Mouthwash clinically Tested whitening Formula for a Brighter Smile Prevents Enamel Stains Alcohol-Free Vegan Recycled Packaging Natural Peppermint Flavour 500ml
- Price
- £2.26
- Rating
- 4.3/5
- Reviews
- 1,661
- Age
- 4y ago
Hismile iD Stain Whitening Mouthwash Gunk Removing Mouthwash for Fresh Breath Hydrogen Peroxide Mouthwash to Promote Whiter Teeth Alcohol-Free Mouthwash with Essential Oils 237ml
- Price
- £10.06
- Rating
- 4.3/5
- Reviews
- 2,853
- Age
- 7mo ago
Colgate Max White Expert Whitening 500ml Mouthwash - Instantly Whiter Teeth- Alcohol Free - Clinically Tested
- Price
- £2.10
- Rating
- 4.4/5
- Reviews
- 4,765
- Age
- 10y ago
DR.DENT Purple Mouthwash for Teeth Whitening - Color Correcting Mouthwash Sachets (20 Pack) - Peroxide Free Alcohol Free - Freshens Breath Supports Gum Health - Vegan Mint Flavor
- Price
- £15.19
- Rating
- 3.2/5
- Reviews
- 220
- Age
- 4mo ago
Trending
90-day click momentum
DR.DENT Purple Mouthwash for Teeth Whitening - Color Correcting Mouthwash Sachets - Peroxide Free Alcohol Free - Freshens Breath Supports Gum Health - Vegan Mint Flavor (20 pc)
- Price
- £14.33
- Rating
- 3.4/5
- Reviews
- 205
- Age
- 2mo ago
Colgate Max White Purple Mouthwash 500ml
- Price
- £2.73
- Rating
- 4.1/5
- Reviews
- 24
- Age
- 1y ago
DR.DENT Purple Mouthwash for Teeth Whitening - Color Correcting Mouthwash Sachets (20 Pack) - Peroxide Free Alcohol Free - Freshens Breath Supports Gum Health - Vegan Mint Flavor
- Price
- £15.19
- Rating
- 3.2/5
- Reviews
- 220
- Age
- 4mo ago
Hismile iD Stain Whitening Mouthwash Gunk Removing Mouthwash for Fresh Breath Hydrogen Peroxide Mouthwash to Promote Whiter Teeth Alcohol-Free Mouthwash with Essential Oils 237ml
- Price
- £10.06
- Rating
- 4.3/5
- Reviews
- 2,853
- Age
- 7mo ago
Listerine Advanced White Milder Taste (Zero Alcohol) Mouthwash (500ml) Fluoride Mouthwash to Whiten and Protect from New Stains While Remineralising and Strengthening Teeth
- Price
- £3.08
- Rating
- 4.5/5
- Reviews
- 3,832
- Age
- 11y ago
Newest
by launch dateDR.DENT Purple Mouthwash for Teeth Whitening - Color Correcting Mouthwash Sachets - Peroxide Free Alcohol Free - Freshens Breath Supports Gum Health - Vegan Mint Flavor (20 pc)
- Price
- £14.33
- Rating
- 3.4/5
- Reviews
- 205
- Age
- 2mo ago
DR.DENT Purple Mouthwash for Teeth Whitening - Color Correcting Mouthwash Sachets (20 Pack) - Peroxide Free Alcohol Free - Freshens Breath Supports Gum Health - Vegan Mint Flavor
- Price
- £15.19
- Rating
- 3.2/5
- Reviews
- 220
- Age
- 4mo ago
Hismile iD Stain Whitening Mouthwash Gunk Removing Mouthwash for Fresh Breath Hydrogen Peroxide Mouthwash to Promote Whiter Teeth Alcohol-Free Mouthwash with Essential Oils 237ml
- Price
- £10.06
- Rating
- 4.3/5
- Reviews
- 2,853
- Age
- 7mo ago
Colgate Max White Purple Mouthwash 500ml
- Price
- £2.73
- Rating
- 4.1/5
- Reviews
- 24
- Age
- 1y ago
Waken Whitening Mouthwash clinically Tested whitening Formula for a Brighter Smile Prevents Enamel Stains Alcohol-Free Vegan Recycled Packaging Natural Peppermint Flavour 500ml
- Price
- £2.26
- Rating
- 4.3/5
- Reviews
- 1,661
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 rising
Sellers
42
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
6%
- Listerine35%
- Waken16%
- HISMILE16%
- Colgate13%
- DrDent10%
- CB124%
- Open — no brand owns it (3 brands, 6%)
Whitening Mouthwash demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Whitening Mouthwash search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- whitening mouthwash51K/yr
- teeth whitening mouthwash13K/yr
- mouthwash whitening16K/yr
- listerine advanced white mouthwash5K/yr
- mouth wash whitening4K/yr
- listerine whitening mouthwash3K/yr
What reviews say buyers love and hate about Whitening Mouthwash
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Good for the gums”
“Great taste”
“Excellent Quality Product”
“Brilliant, definitely whitens teeth”
“Does what is being advertised”
What buyers complain about
60% of reviews“Peculiar taste”
“Bit expensive”
“gums no spectacular results for me frankly I was a little underwhelmed”
“Doesn't really do the job”
“Does not work as advertised”
Whitening Mouthwash return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
29%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Whitening Mouthwash questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
