White Company Diffuser
FailThe top 5 brands take 100% of clicks, so White Company Diffuser is a Fail.
- Flapen Score
- 49 / 100Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 4849
- Market size
- £342K/yr273K searches / yr
- 90-day growth
- -26.9%search demand this quarter
- Competition
- 59%top-5 click share · 4 brands · 11 sellers
Flapen Score
White Company Diffuser against its category
The dotted line is the Health & Personal Care average. Past it, White Company Diffuser is stronger. Inside it, weaker.
Market
The White Company Diffuser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Company Diffuser 273K times last year and spent an estimated £342K. All 4 brands take every click. Demand peaks in Apr–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £342K a year.
- Searches, last 12 months
- 273K
- Growth, 90 days vs prior 90
- -26.9%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £342Ka year
- Peak month
- December6.4× the quietest month
- Top search term
- neom diffuser183K searches a year
02 · Price
A sale here is worth £41.74.
Listings sell for £41.74 on average, from £16.31 to £93.76. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £41.74 that is £10K to £21K a year per listing.
- Average price
- £41.74inside the $15 to $100 sweet spot
- Price range
- £16.31–£93.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £10K–£21K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #250 within Alternative Medicine. It carries 218 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 88%
- Out of stock, average day
- 12.7%
- Average rank
- #250in Alternative Medicine
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 218per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top White Company Diffuser products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NEOM Wellbeing Pod Mini+ Essential Oil Diffuser White
- Price
- £47.23
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 1y ago

NEOM Wellbeing Pod | Premium Ultrasonic Essential Oil Diffuser | Ceramic Cover LED Light & Timer | Aromatherapy Diffuser | Home Fragrance | Gift
- Price
- £66.82
- Rating
- 4.3/5
- Reviews
- 331
- Age
- 3y ago

NEOM Real Luxury Reed Diffuser 100ml | Lavender Jasmine & Sandalwood I 100% Natural Fragrances I Last up to 12 weeks I Refillable and Reusable
- Price
- £37.06
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 1y ago

NEOM Wellbeing Pod Luxe | Premium Ultrasonic Essential Oil Diffuser | Ceramic Cover Remote Control LED Light & Timer | Aromatherapy Diffuser | Home Fragrance
- Price
- £93.76
- Rating
- 4.2/5
- Reviews
- 117
- Age
- 4y ago

NEOM Wellbeing Pod in Blush | Premium Ultrasonic Essential Oil Diffuser | Ceramic Cover LED Light & Timer | Aromatherapy Diffuser | Home Fragrance | Gift
- Price
- £68.27
- Rating
- 4.3/5
- Reviews
- 331
- Age
- 1y ago
Trending
estimated 90-day click momentum
NEOM Wellbeing Pod | Premium Ultrasonic Essential Oil Diffuser | Ceramic Cover LED Light & Timer | Aromatherapy Diffuser | Home Fragrance
- Price
- £50.81
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 5y ago

NEOM Perfect Nights Sleep Reed Diffuser 100ml I Lavender Chamomile and Patchouli I 100% Natural Fragrances I Lasts 12 weeks I Refillable and Reusable
- Price
- £37.96
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 1y ago

THE WHITE COMPANY Lime and Bay diffuser 150m
- Price
- £33.46
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 8y ago

NEOM Happiness Reed Diffuser 100ml | Neroli Mimosa & Lemon I Lasts 12 weeks I Pure Essential Oils I 100% Natural I Refillable & Reusable
- Price
- £37.64
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 1y ago

NEOM Wellbeing Pod in Blush | Premium Ultrasonic Essential Oil Diffuser | Ceramic Cover LED Light & Timer | Aromatherapy Diffuser | Home Fragrance | Gift
- Price
- £68.27
- Rating
- 4.3/5
- Reviews
- 331
- Age
- 1y ago
Newest
by launch date
NEOM Real Luxury Reed Diffuser 100ml | Lavender Jasmine & Sandalwood I 100% Natural Fragrances I Last up to 12 weeks I Refillable and Reusable
- Price
- £37.06
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 1y ago

NEOM Perfect Nights Sleep Reed Diffuser 100ml I Lavender Chamomile and Patchouli I 100% Natural Fragrances I Lasts 12 weeks I Refillable and Reusable
- Price
- £37.96
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 1y ago

NEOM Happiness Reed Diffuser 100ml | Neroli Mimosa & Lemon I Lasts 12 weeks I Pure Essential Oils I 100% Natural I Refillable & Reusable
- Price
- £37.64
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 1y ago

NEOM Feel Refreshed Reed Diffuser 100ml | Sicilian Lemon & Basil I Pure Essential Oils I 100% Natural Fragrances I Lasts 12 weeks I Refillable and Reusable
- Price
- £40.47
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 1y ago

NEOM Perfect Nights Sleep Reed Diffuser Refill 100ml | Lavender Chamomile & Patchouli I 100% natural fragrances for 12 weeks I Pure essential oils
- Price
- £28.29
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
11
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 100%
Open market
0%
- Neom92%
- NEOM Wellbeing London3%
- Dialan's3%
- The White Company2%
Demand
White Company Diffuser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Nov, Dec · busiest ÷ quietest = 6.4×
Search terms
Top White Company Diffuser search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- neom diffuser183K/yr
- white company diffuser34K/yr
- the white company diffuser15K/yr
- neom wellbeing pod mini7K/yr
- neom pod8K/yr
- neom wellbeing pod9K/yr
- neom mini pod diffuser4K/yr
- diffuser neom4K/yr
- neom electric diffuser3K/yr
- neon diffuser3K/yr
Reviews and returns
What reviews say buyers love and hate about White Company Diffuser
We read the reviews and the return reasons for every product selling here.
“Broken straight away”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Company Diffuser questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









