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White Company Diffuser

Fail

The top 5 brands take 100% of clicks, so White Company Diffuser is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£342K/yr273K searches / yr
90-day growth
-26.9%search demand this quarter
Competition
59%top-5 click share · 4 brands · 11 sellers

Flapen Score

White Company Diffuser against its category

The dotted line is the Health & Personal Care average. Past it, White Company Diffuser is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Company Diffuser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Company Diffuser 273K times last year and spent an estimated £342K. All 4 brands take every click. Demand peaks in Apr–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £342K a year.

Searches, last 12 months
273K
Growth, 90 days vs prior 90
-26.9%
Conversion, latest week
3.0%
Market size, estimated
£342Ka year
Peak month
December6.4× the quietest month
Top search term
neom diffuser183K searches a year

02 · Price

A sale here is worth £41.74.

Listings sell for £41.74 on average, from £16.31 to £93.76. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £41.74 that is £10K to £21K a year per listing.

Average price
£41.74inside the $15 to $100 sweet spot
Price range
£16.31–£93.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£10K–£21K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #250 within Alternative Medicine. It carries 218 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
88%
Out of stock, average day
12.7%
Average rank
#250in Alternative Medicine
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
218per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top White Company Diffuser products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£34K£68K£103K£137K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

11

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 100%

Open market

0%

  • Neom92%
  • NEOM Wellbeing London3%
  • Dialan's3%
  • The White Company2%

Demand

White Company Diffuser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Nov, Dec · busiest ÷ quietest = 6.4×

Search terms

Top White Company Diffuser search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • neom diffuser183K/yr
  • white company diffuser34K/yr
  • the white company diffuser15K/yr
  • neom wellbeing pod mini7K/yr
  • neom pod8K/yr
  • neom wellbeing pod9K/yr
  • neom mini pod diffuser4K/yr
  • diffuser neom4K/yr
  • neom electric diffuser3K/yr
  • neon diffuser3K/yr

Reviews and returns

What reviews say buyers love and hate about White Company Diffuser

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Smell”
27%of negative reviews mention “Durability”
1.2%of orders come back
“Broken straight away”
A buyer, on “Durability”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common White Company Diffuser questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data