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White Company Diffuser

Fail

The top 5 brands take 100% of clicks, so White Company Diffuser is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£342K/yr273K searches / yr
90-day growth
-26.9%search demand this quarter
Competition
59%top-5 click share · 4 brands · 11 sellers

Flapen Score

White Company Diffuser against its category

The dotted line is the Health & Personal Care average. Past it, White Company Diffuser is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Company Diffuser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Company Diffuser 273K times last year and spent an estimated £342K. All 4 brands take every click. Demand peaks in Apr–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £342K a year.

Searches, last 12 months
273K
Growth, 90 days vs prior 90
-26.9%
Conversion, latest week
3.0%
Market size, estimated
£342Ka year
Peak month
December6.4× the quietest month
Top search term
neom diffuser183K searches a year

02 · Price

A sale here is worth £41.74.

Listings sell for £41.74 on average, from £16.31 to £93.76. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £41.74 that is £10K to £21K a year per listing.

Average price
£41.74inside the $15 to $100 sweet spot
Price range
£16.31–£93.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£10K–£21K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #250 within Alternative Medicine. It carries 218 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
88%
Out of stock, average day
12.7%
Average rank
#250in Alternative Medicine
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
218per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top White Company Diffuser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£34K£68K£103K£137K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

0%

  • Neom92%
  • NEOM Wellbeing London3%
  • Dialan's3%
  • The White Company2%

Demand

White Company Diffuser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Nov, Dec · busiest ÷ quietest = 6.4×

Search terms

Top White Company Diffuser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neom diffuser183K/yr
  • white company diffuser34K/yr
  • the white company diffuser15K/yr
  • neom wellbeing pod mini7K/yr
  • neom pod8K/yr
  • neom wellbeing pod9K/yr
  • neom mini pod diffuser4K/yr
  • diffuser neom4K/yr
  • neom electric diffuser3K/yr
  • neon diffuser3K/yr

Reviews and returns

What reviews say buyers love and hate about White Company Diffuser

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability27%−0.32

Broken straight away

Broke after 2 weeks

Broke after 6 months after hardly any use

Value For Money15%−0.02

Not worth the money at all

theres cheaper better on the market

though very expensive

Smell14%+2.27

Not very strong smell

Absolutely no smell diffused even in a small sized room

No scent included

Ease Of Use5%

simply can't use it

unable to use it

Functionality-Overall3%−0.04

mine didnt work properly

Love

Smell37%+2.27

Lovely fragrance that lasts

Fragrance perfect

gives out the perfect amount of aroma

Quality-Overall15%+1.32

The unit looks great

Excellent product

Good quality

Value For Money8%−0.02

well worth it

Good value

Great price for such a stylish product

Gifting Purpose6%+0.23

Mother's Day gift

Nice present

Great product to gift

Diffuse Mechanism6%−0.01

Great diffuser

Would recommend this diffuser/brand

I think what makes this Neom diffuser stand out a little more than competitors is the sturdy aluminium shell

Return

1.2% Return rate 17% Fixable by listing

Smell15%▂▆▅▆█▆

Not very strong smell

Absolutely no smell diffused even in a small sized room

No scent included

Functionality-Overall13%█▆▆▇▄▆

mine didnt work properly

Diffuse Mechanism9%█▃▅▅▂▄

I purchased this for its diffusing property which is disappointing

certainly didnt last aslong compared to the perfect nights sleep diffuser in another. bigger

unfortunately the oils do leak into the bottom of the container no matter how tight you screw the bottle into the diffuser lid

Size-Overall8%▇█▅▆▆▅
Charging7%▃▇▅▂▃█

FAQ

Common White Company Diffuser questions

Answered from the same tracked data.