White Company Diffuser
FailThe top 5 brands take 100% of clicks, so White Company Diffuser is a Fail.
- Flapen Score
- 49 / 100Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 4849
- Market size
- £342K/yr273K searches / yr
- 90-day growth
- -26.9%search demand this quarter
- Competition
- 59%top-5 click share · 4 brands · 11 sellers
Flapen Score
White Company Diffuser against its category
The dotted line is the Health & Personal Care average. Past it, White Company Diffuser is stronger. Inside it, weaker.
Market
The White Company Diffuser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Company Diffuser 273K times last year and spent an estimated £342K. All 4 brands take every click. Demand peaks in Apr–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
3.0% of searches ended in a purchase last week.
Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £342K a year.
- Searches, last 12 months
- 273K
- Growth, 90 days vs prior 90
- -26.9%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £342Ka year
- Peak month
- December6.4× the quietest month
- Top search term
- neom diffuser183K searches a year
02 · Price
A sale here is worth £41.74.
Listings sell for £41.74 on average, from £16.31 to £93.76. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £41.74 that is £10K to £21K a year per listing.
- Average price
- £41.74inside the $15 to $100 sweet spot
- Price range
- £16.31–£93.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £10K–£21K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #250 within Alternative Medicine. It carries 218 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 88%
- Out of stock, average day
- 12.7%
- Average rank
- #250in Alternative Medicine
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 218per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top White Company Diffuser products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NEOM Wellbeing Pod Mini+ Essential Oil Diffuser White
- Price
- £47.23
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 1y ago

NEOM Wellbeing Pod | Premium Ultrasonic Essential Oil Diffuser | Ceramic Cover LED Light & Timer | Aromatherapy Diffuser | Home Fragrance | Gift
- Price
- £66.82
- Rating
- 4.3/5
- Reviews
- 331
- Age
- 3y ago

NEOM Real Luxury Reed Diffuser 100ml | Lavender Jasmine & Sandalwood I 100% Natural Fragrances I Last up to 12 weeks I Refillable and Reusable
- Price
- £37.06
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 1y ago

NEOM Wellbeing Pod Luxe | Premium Ultrasonic Essential Oil Diffuser | Ceramic Cover Remote Control LED Light & Timer | Aromatherapy Diffuser | Home Fragrance
- Price
- £93.76
- Rating
- 4.2/5
- Reviews
- 117
- Age
- 4y ago

NEOM Wellbeing Pod in Blush | Premium Ultrasonic Essential Oil Diffuser | Ceramic Cover LED Light & Timer | Aromatherapy Diffuser | Home Fragrance | Gift
- Price
- £68.27
- Rating
- 4.3/5
- Reviews
- 331
- Age
- 1y ago
Trending
90-day click momentum
NEOM Wellbeing Pod | Premium Ultrasonic Essential Oil Diffuser | Ceramic Cover LED Light & Timer | Aromatherapy Diffuser | Home Fragrance
- Price
- £50.81
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 5y ago

NEOM Perfect Nights Sleep Reed Diffuser 100ml I Lavender Chamomile and Patchouli I 100% Natural Fragrances I Lasts 12 weeks I Refillable and Reusable
- Price
- £37.96
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 1y ago

THE WHITE COMPANY Lime and Bay diffuser 150m
- Price
- £33.46
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 8y ago

NEOM Happiness Reed Diffuser 100ml | Neroli Mimosa & Lemon I Lasts 12 weeks I Pure Essential Oils I 100% Natural I Refillable & Reusable
- Price
- £37.64
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 1y ago

NEOM Wellbeing Pod in Blush | Premium Ultrasonic Essential Oil Diffuser | Ceramic Cover LED Light & Timer | Aromatherapy Diffuser | Home Fragrance | Gift
- Price
- £68.27
- Rating
- 4.3/5
- Reviews
- 331
- Age
- 1y ago
Newest
by launch date
NEOM Real Luxury Reed Diffuser 100ml | Lavender Jasmine & Sandalwood I 100% Natural Fragrances I Last up to 12 weeks I Refillable and Reusable
- Price
- £37.06
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 1y ago

NEOM Perfect Nights Sleep Reed Diffuser 100ml I Lavender Chamomile and Patchouli I 100% Natural Fragrances I Lasts 12 weeks I Refillable and Reusable
- Price
- £37.96
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 1y ago

NEOM Happiness Reed Diffuser 100ml | Neroli Mimosa & Lemon I Lasts 12 weeks I Pure Essential Oils I 100% Natural I Refillable & Reusable
- Price
- £37.64
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 1y ago

NEOM Feel Refreshed Reed Diffuser 100ml | Sicilian Lemon & Basil I Pure Essential Oils I 100% Natural Fragrances I Lasts 12 weeks I Refillable and Reusable
- Price
- £40.47
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 1y ago

NEOM Perfect Nights Sleep Reed Diffuser Refill 100ml | Lavender Chamomile & Patchouli I 100% natural fragrances for 12 weeks I Pure essential oils
- Price
- £28.29
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
0%
- Neom92%
- NEOM Wellbeing London3%
- Dialan's3%
- The White Company2%
Demand
White Company Diffuser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Nov, Dec · busiest ÷ quietest = 6.4×
Search terms
Top White Company Diffuser search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- neom diffuser183K/yr
- white company diffuser34K/yr
- the white company diffuser15K/yr
- neom wellbeing pod mini7K/yr
- neom pod8K/yr
- neom wellbeing pod9K/yr
- neom mini pod diffuser4K/yr
- diffuser neom4K/yr
- neom electric diffuser3K/yr
- neon diffuser3K/yr
Reviews and returns
What reviews say buyers love and hate about White Company Diffuser
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broken straight away
Broke after 2 weeks
Broke after 6 months after hardly any use
Not worth the money at all
theres cheaper better on the market
though very expensive
Not very strong smell
Absolutely no smell diffused even in a small sized room
No scent included
simply can't use it
unable to use it
mine didnt work properly
Love
Lovely fragrance that lasts
Fragrance perfect
gives out the perfect amount of aroma
The unit looks great
Excellent product
Good quality
well worth it
Good value
Great price for such a stylish product
Mother's Day gift
Nice present
Great product to gift
Great diffuser
Would recommend this diffuser/brand
I think what makes this Neom diffuser stand out a little more than competitors is the sturdy aluminium shell
Return
1.2% Return rate 17% Fixable by listing
Not very strong smell
Absolutely no smell diffused even in a small sized room
No scent included
mine didnt work properly
I purchased this for its diffusing property which is disappointing
certainly didnt last aslong compared to the perfect nights sleep diffuser in another. bigger
unfortunately the oils do leak into the bottom of the container no matter how tight you screw the bottle into the diffuser lid
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Company Diffuser questions
Answered from the same tracked data.









