White Company Candles
soft demand (-34.5% this quarter) — White Company Candles doesn't clear our bar today.
Flapen Score
Is White Company Candles profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, White Company Candles is a £105K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Mar–Dec. Verdict: Skip it — 47/100.
White Company Candles: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -34.5% over the last 90 days and 5.2% of searches end in a purchase.
£105K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 18 products
Top White Company Candles products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
The White Company Seychelles Candle
- Price
- £24.57
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 5y ago
Seychelles 50cl Soy Wax Candle
- Price
- £23.43
- Rating
- 3.5/5
- Reviews
- 10
- Age
- 8y ago
The White Company Lime & Bay Signature Candle
- Price
- £26.06
- Rating
- 4.5/5
- Reviews
- 101
- Age
- 5y ago
Aromatherapy Candle | White Candle | Scented Candle | Large Candle | Candle Gifts for Women | Large Scented Candles | Natural Candles Non Toxic | Luxury Candles | Pet Friendly Candles
- Price
- £24.05
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 11mo ago
THE WHITE COMPANY Pomegranate Candle 140
- Price
- £27.28
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 4y ago
Trending
90-day click momentum
Scented Gift Box with Candle Reed Diffuser and Room Mist Aromatherapy Essential Oils Long Lasting Fragrance Made in the UK (Jasmine and Rosewood) (150g 100ml 30ml) - Valentte
- Price
- £29.16
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 3y ago
NEOM Its All Rosy Scented Candle 75g (Travel) I Rose Geranium and Orange I 100% Naturally Derived Wax I 11 Essential Oils I Uplift Your Mood I Gift I Cruelty Free
- Price
- £14.91
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 7mo ago
The White Company Seychelles Candle
- Price
- £24.57
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 5y ago
THE WHITE COMPANY Seychelles Mini Home Scenting Set
- Price
- £40.26
- Rating
- 4.3/5
- Reviews
- 47
- Age
- 8y ago
Seychelles 50cl Soy Wax Candle
- Price
- £23.43
- Rating
- 3.5/5
- Reviews
- 10
- Age
- 8y ago
Newest
by launch dateNEOM Its All Rosy Scented Candle 75g (Travel) I Rose Geranium and Orange I 100% Naturally Derived Wax I 11 Essential Oils I Uplift Your Mood I Gift I Cruelty Free
- Price
- £14.91
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 7mo ago
Aromatherapy Candle | White Candle | Scented Candle | Large Candle | Candle Gifts for Women | Large Scented Candles | Natural Candles Non Toxic | Luxury Candles | Pet Friendly Candles
- Price
- £24.05
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 11mo ago
Neom Feel Good Mood Boost Duo Gift Set I Contains: Happiness Travel Candle 75g Great Day Magnesium Body Butter 30ml I 100% Natural Scent I Sprinkle happy vibes I Mothers Day Gift
- Price
- £18.74
- Rating
- 4.4/5
- Reviews
- 429
- Age
- 1y ago
French Connection Cherry Blossom & Rose Scented Candle Botanical Pillar Candle | Aromatherapy Candles Gifts For Women & Men- (1.5KG/91hr) Burn Time | Long-Lasting Large 3 Wick Candle Housewarming Gift
- Price
- £23.35
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 1y ago
Scented Gift Box with Candle Reed Diffuser and Room Mist Aromatherapy Essential Oils Long Lasting Fragrance Made in the UK (Jasmine and Rosewood) (150g 100ml 30ml) - Valentte
- Price
- £29.16
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 rising
Sellers
57
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
2%
- The White Company62%
- Hamish Candles13%
- Neom10%
- White Salt London Melbourne6%
- Valentte5%
- This Works2%
- Open — no brand owns it (1 brand, 2%)
White Company Candles demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Mar, Dec · busiest ÷ quietest = 11.0×
Top White Company Candles search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- white company candles45K/yr
- white company candle14K/yr
- the white company candles15K/yr
- the white company candle4K/yr
- white company winter candle3K/yr
What reviews say buyers love and hate about White Company Candles
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“The scent is beautiful and long lasting”
“Great gift idea”
“Beautiful quality candle”
“Beautiful candle”
“easily the best value for money Ive found”
What buyers complain about
88% of reviews“No smell”
“Small”
“sorry,but poor value for money”
“as it was a gift Im not sure if the actual candle was damaged”
“does not last”
White Company Candles return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
20%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common White Company Candles questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
