Skip to content

White Company Candles

Fail

Demand is soft, at -34.5% this quarter, so White Company Candles is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£105K/yr81K searches / yr
90-day growth
-34.5%search demand this quarter
Competition
62%top-5 click share · 7 brands · 57 sellers

Flapen Score

White Company Candles against its category

The dotted line is the Health & Personal Care average. Past it, White Company Candles is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Company Candles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Company Candles 81K times last year and spent an estimated £105K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Mar–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-34.5%
Conversion, latest week
5.2%
Market size, estimated
£105Ka year
Peak month
December11.0× the quietest month
Top search term
white company candles45K searches a year

02 · Price

A sale here is worth £24.97.

Listings sell for £24.97 on average, from £10.66 to £76.79. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £24.97 that is £2K to £6K a year per listing.

Average price
£24.97inside the $15 to $100 sweet spot
Price range
£10.66–£76.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #396 within Alternative Medicine. It carries 401 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#396in Alternative Medicine
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
401per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top White Company Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£42K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

57

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

2%

  • The White Company62%
  • Hamish Candles13%
  • Neom10%
  • White Salt London Melbourne6%
  • Valentte5%
  • This Works2%
  • Open — no brand owns it (1 brand, 2%)

Demand

White Company Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Mar, Dec · busiest ÷ quietest = 11.0×

Search terms

Top White Company Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white company candles45K/yr
  • white company candle14K/yr
  • the white company candles15K/yr
  • the white company candle4K/yr
  • white company winter candle3K/yr

Reviews and returns

What reviews say buyers love and hate about White Company Candles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell54%−0.26

No smell

The smell is very faint

I'm allergic to fragrance oil

Size-Overall9%−0.07

Small

it was very small

Value For Money8%−0.04

sorry,but poor value for money

Not worth the money

A waste of money

Gifting Purpose7%+1.67

as it was a gift Im not sure if the actual candle was damaged

unfortunately was for a gift

Durability2%−0.02

does not last

Love

Smell45%−0.26

The scent is beautiful and long lasting

Beautiful aroma

Lovely strong scent

Gifting Purpose14%+1.67

Great gift idea

Welcome gift

it makes a really lovely gift

Quality-Overall12%+1.28

Beautiful quality candle

Quality product

Good brand

Brightness/Shine/Glow9%+1.10

Beautiful candle

Beautiful candle

This is a really beautiful candle

Value For Money5%−0.04

easily the best value for money Ive found

Great value Really nice

Beautiful and such a great price

Return

0.9% Return rate 20% Fixable by listing

Smell49%▁█▅▅▅▇

No smell

The smell is very faint

I'm allergic to fragrance oil

Size-Overall13%▅▁█▃▂▁

Small

it was very small

Defective Material/Parts8%▁▇▄▁▁█
Gifting Purpose7%█▁▁▁▂▅

as it was a gift Im not sure if the actual candle was damaged

unfortunately was for a gift

Value For Money5%█▁▁▁▆▁

sorry,but poor value for money

Not worth the money

A waste of money

FAQ

Common White Company Candles questions

Answered from the same tracked data.