white company candles
Skip itSoft demand (-34.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible£24.97avg listing price — sweet spot $15–$100
Price range
Great£10.66–£76.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great401avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay£105K£105K/yr · 81K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-34.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, white company candles is a £105K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Mar–Dec. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
white company candles market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £75K–£100K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #396
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
57
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
2%
- The White Company62%
- Hamish Candles13%
- Neom10%
- White Salt London Melbourne6%
- Valentte5%
- This Works2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -34.5% search growth over the last 90 days.Peak months: Jan, Mar, Dec · busiest ÷ quietest = 11.0×
Top white company candles search terms
- white company candles45K/yr
- white company candle14K/yr
- the white company candles15K/yr
- the white company candle4K/yr
- white company winter candle3K/yr
Top white company candles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The White Company Seychelles Candle
The White Company£24.574.4★91 rev
Seychelles 50cl Soy Wax Candle
Hamish Candles£23.433.5★10 rev
The White Company Lime & Bay Signature Candle
The White Company£26.064.5★101 rev
Aromatherapy Candle | White Candle | Scented Candle | Large Candle | Candle Gifts for Women | Large Scented Candles | Natural Candles Non Toxic | Luxury Candles | Pet Friendly Candles
White Salt London Melbourne£24.055.0★15 rev
THE WHITE COMPANY Pomegranate Candle 140
The White Company£27.284.5★105 rev
Newest
by launch date
NEOM Its All Rosy Scented Candle 75g (Travel) I Rose Geranium and Orange I 100% Naturally Derived Wax I 11 Essential Oils I Uplift Your Mood I Gift I Cruelty Free
Neom£14.9128 rev
Aromatherapy Candle | White Candle | Scented Candle | Large Candle | Candle Gifts for Women | Large Scented Candles | Natural Candles Non Toxic | Luxury Candles | Pet Friendly Candles
White Salt London Melbourne£24.0515 rev
Neom Feel Good Mood Boost Duo Gift Set I Contains: Happiness Travel Candle 75g Great Day Magnesium Body Butter 30ml I 100% Natural Scent I Sprinkle happy vibes I Mothers Day Gift
Neom£18.74429 rev
French Connection Cherry Blossom & Rose Scented Candle Botanical Pillar Candle | Aromatherapy Candles Gifts For Women & Men- (1.5KG/91hr) Burn Time | Long-Lasting Large 3 Wick Candle Housewarming Gift
French Connection£23.3526 rev
Scented Gift Box with Candle Reed Diffuser and Room Mist Aromatherapy Essential Oils Long Lasting Fragrance Made in the UK (Jasmine and Rosewood) (150g 100ml 30ml) - Valentte
Valentte£29.1636 rev
Trending
90-day click momentumScented Gift Box with Candle Reed Diffuser and Room Mist Aromatherapy Essential Oils Long Lasting Fragrance Made in the UK (Jasmine and Rosewood) (150g 100ml 30ml) - Valentte
Valentte£29.164.5★
NEOM Its All Rosy Scented Candle 75g (Travel) I Rose Geranium and Orange I 100% Naturally Derived Wax I 11 Essential Oils I Uplift Your Mood I Gift I Cruelty Free
Neom£14.914.3★
The White Company Seychelles Candle
The White Company£24.574.4★
THE WHITE COMPANY Seychelles Mini Home Scenting Set
The White Company£40.264.3★
Seychelles 50cl Soy Wax Candle
Hamish Candles£23.433.5★
What buyers say about white company candles
What buyers praise and complain about, mined from review topics.What buyers love
“The scent is beautiful and long lasting”
“Great gift idea”
“Beautiful quality candle”
“Beautiful candle”
“easily the best value for money Ive found”
“It lasts a decent amount of time”
“Sturdy and a good size”
“it burns nicely”
“Great size”
“were hugely approved of”
What buyers complain about
“No smell”
“Small”
“sorry,but poor value for money”
“as it was a gift Im not sure if the actual candle was damaged”
“does not last”
“allergic reactions set me back days so I'm very disappointed”
“for the price I paid I would have expected a better quality candle”
“the way the ingredients are listed i can only assume it is not genuine”
“It isnt as strong as the NEOM one”
Top return reasons
Common questions
- Is white company candles profitable to sell on Amazon United Kingdom?
- The niche generates £105K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -34.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the white company candles niche?
- 7 brands and 57 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in white company candles?
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.9%.
- When does demand for white company candles peak?
- Demand peaks in Jan–Mar–Dec; the busiest month runs 11.0× the quietest.
- What does it cost to enter the white company candles niche?
- Listings span £10.66–£76.79; the average listing price is £24.97 (sweet spot $15–$100). The average incumbent carries 401 reviews — the moat a new listing must climb.