White Company Candles
FailDemand is soft, at -34.5% this quarter, so White Company Candles is a Fail.
- Flapen Score
- 47 / 100Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 4847
- Market size
- £105K/yr81K searches / yr
- 90-day growth
- -34.5%search demand this quarter
- Competition
- 62%top-5 click share · 7 brands · 57 sellers
Flapen Score
White Company Candles against its category
The dotted line is the Health & Personal Care average. Past it, White Company Candles is stronger. Inside it, weaker.
Market
The White Company Candles market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Company Candles 81K times last year and spent an estimated £105K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Mar–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 5.2% of those searches ended in a purchase.
Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.
- Searches, last 12 months
- 81K
- Growth, 90 days vs prior 90
- -34.5%
- Conversion, latest week
- 5.2%
- Market size, estimated
- £105Ka year
- Peak month
- December11.0× the quietest month
- Top search term
- white company candles45K searches a year
02 · Price
A sale here is worth £24.97.
Listings sell for £24.97 on average, from £10.66 to £76.79. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £24.97 that is £2K to £6K a year per listing.
- Average price
- £24.97inside the $15 to $100 sweet spot
- Price range
- £10.66–£76.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£6K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #396 within Alternative Medicine. It carries 401 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 83%
- Out of stock, average day
- 0.0%
- Average rank
- #396in Alternative Medicine
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 401per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top White Company Candles products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The White Company Seychelles Candle
- Price
- £24.57
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 5y ago

Seychelles 50cl Soy Wax Candle
- Price
- £23.43
- Rating
- 3.5/5
- Reviews
- 10
- Age
- 8y ago

The White Company Lime & Bay Signature Candle
- Price
- £26.06
- Rating
- 4.5/5
- Reviews
- 101
- Age
- 5y ago

Aromatherapy Candle | White Candle | Scented Candle | Large Candle | Candle Gifts for Women | Large Scented Candles | Natural Candles Non Toxic | Luxury Candles | Pet Friendly Candles
- Price
- £24.05
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 11mo ago

THE WHITE COMPANY Pomegranate Candle 140
- Price
- £27.28
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 4y ago
Trending
estimated 90-day click momentum
Scented Gift Box with Candle Reed Diffuser and Room Mist Aromatherapy Essential Oils Long Lasting Fragrance Made in the UK (Jasmine and Rosewood) (150g 100ml 30ml) - Valentte
- Price
- £29.16
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 3y ago

NEOM Its All Rosy Scented Candle 75g (Travel) I Rose Geranium and Orange I 100% Naturally Derived Wax I 11 Essential Oils I Uplift Your Mood I Gift I Cruelty Free
- Price
- £14.91
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 7mo ago

The White Company Seychelles Candle
- Price
- £24.57
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 5y ago

THE WHITE COMPANY Seychelles Mini Home Scenting Set
- Price
- £40.26
- Rating
- 4.3/5
- Reviews
- 47
- Age
- 8y ago

Seychelles 50cl Soy Wax Candle
- Price
- £23.43
- Rating
- 3.5/5
- Reviews
- 10
- Age
- 8y ago
Newest
by launch date
NEOM Its All Rosy Scented Candle 75g (Travel) I Rose Geranium and Orange I 100% Naturally Derived Wax I 11 Essential Oils I Uplift Your Mood I Gift I Cruelty Free
- Price
- £14.91
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 7mo ago

Aromatherapy Candle | White Candle | Scented Candle | Large Candle | Candle Gifts for Women | Large Scented Candles | Natural Candles Non Toxic | Luxury Candles | Pet Friendly Candles
- Price
- £24.05
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 11mo ago

Neom Feel Good Mood Boost Duo Gift Set I Contains: Happiness Travel Candle 75g Great Day Magnesium Body Butter 30ml I 100% Natural Scent I Sprinkle happy vibes I Mothers Day Gift
- Price
- £18.74
- Rating
- 4.4/5
- Reviews
- 429
- Age
- 1y ago

French Connection Cherry Blossom & Rose Scented Candle Botanical Pillar Candle | Aromatherapy Candles Gifts For Women & Men- (1.5KG/91hr) Burn Time | Long-Lasting Large 3 Wick Candle Housewarming Gift
- Price
- £23.35
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 1y ago

Scented Gift Box with Candle Reed Diffuser and Room Mist Aromatherapy Essential Oils Long Lasting Fragrance Made in the UK (Jasmine and Rosewood) (150g 100ml 30ml) - Valentte
- Price
- £29.16
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
57
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
2%
- The White Company62%
- Hamish Candles13%
- Neom10%
- White Salt London Melbourne6%
- Valentte5%
- This Works2%
- Open — no brand owns it (1 brand, 2%)
Demand
White Company Candles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Mar, Dec · busiest ÷ quietest = 11.0×
Search terms
Top White Company Candles search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white company candles45K/yr
- white company candle14K/yr
- the white company candles15K/yr
- the white company candle4K/yr
- white company winter candle3K/yr
Reviews and returns
What reviews say buyers love and hate about White Company Candles
We read the reviews and the return reasons for every product selling here.
“No smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Company Candles questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









