Whey Isolate
MaybeReturns run at only 0.1% of orders. But the average product has 5,195 reviews to catch up to, so Whey Isolate is a Maybe.
- Flapen Score
- 53 / 100Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 4853
- Market size
- £568K/yr802K searches / yr
- 90-day growth
- +8.3%search demand this quarter
- Competition
- 61%top-5 click share · 10 brands · 70 sellers
Flapen Score
Whey Isolate against its category
The dotted line is the Health & Personal Care average. Past it, Whey Isolate is stronger. Inside it, weaker.
Market
The Whey Isolate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Whey Isolate 802K times last year and spent an estimated £568K. The top 5 brands take 86% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
2.4% of searches ended in a purchase last week.
Shoppers searched for this 802K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £568K a year.
- Searches, last 12 months
- 802K
- Growth, 90 days vs prior 90
- +8.3%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £568Ka year
- Peak month
- May1.8× the quietest month
- Top search term
- whey isolate protein powder192K searches a year
02 · Price
A sale here is worth £29.75.
Listings sell for £29.75 on average, from £13.82 to £61.11. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £29.75 that is £15K to £22K a year per listing.
- Average price
- £29.75inside the $15 to $100 sweet spot
- Price range
- £13.82–£61.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £15K–£22K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #26 within Diet & Nutrition. It carries 5,195 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 100%
- Out of stock, average day
- 7.2%
- Average rank
- #26in Diet & Nutrition
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,195per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Whey Isolate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Optimum Nutrition ON Gold Standard 100% Isolate Pure Whey Protein Naturally Occurring BCAAs and Glutamine Pre and Post Workout Chocolate Flavour 31 Servings 930 g
- Price
- £32.59
- Rating
- 4.5/5
- Reviews
- 3,130
- Age
- 7y ago

Bulk Pure Whey Isolate 90 Vanilla 500g
- Price
- £17.65
- Rating
- 4.3/5
- Reviews
- 1,296
- Age
- 11y ago

Optimum Nutrition ON Gold Standard 100% Isolate Pure Whey Protein Naturally Occurring BCAAs and Glutamine Pre and Post Workout Vanilla Flavour 31 Servings 930 g
- Price
- £32.66
- Rating
- 4.6/5
- Reviews
- 2,710
- Age
- 7y ago

Isopure Unflavoured Whey Protein Isolate Powder High in Protein with 25 g per Serve Low in Sugar No Artificial Flavours or Sweeteners Made with Only 2 Ingredients 435 g
- Price
- £23.46
- Rating
- 4.3/5
- Reviews
- 149
- Age
- 1y ago

Bulk Pure Whey Protein Isolate Powder Shake Vanilla 1000 g
- Price
- £30.28
- Rating
- 4.3/5
- Reviews
- 1,296
- Age
- 11y ago
Trending
90-day click momentum
PBN - Premium Body Nutrition - Whey-Isolate Protein Powder 1kg Cookies & Cream - 33 Servings
- Price
- £22.71
- Rating
- 4.2/5
- Reviews
- 338
- Age
- 6y ago

Naked Whey Protein Powder Only 1 Ingredient Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop Unflavoured 12 Servings 450g
- Price
- £18.39
- Rating
- 4.3/5
- Reviews
- 6,270
- Age
- 1y ago

Optimum Nutrition Gold Standard 100% Whey Protein Powder 2.26kg
- Price
- £55.21
- Rating
- 4.7/5
- Reviews
- 3,587
- Age
- 18y ago

Bulk Pure Whey Protein Isolate Unflavoured 1kg
- Price
- £31.32
- Rating
- 4.4/5
- Reviews
- 1,798
- Age
- 12y ago
![PhD Nutrition Diet Whey Lean Protein Powder | Vanilla Crème Whey Protein Powder 1 kg Bag [ Packaging May Vary ]](https://m.media-amazon.com/images/I/41pHGr2doiL.jpg)
PhD Nutrition Diet Whey Lean Protein Powder | Vanilla Crème Whey Protein Powder 1 kg Bag [ Packaging May Vary ]
- Price
- £19.21
- Rating
- 4.4/5
- Reviews
- 4,084
- Age
- 16y ago
Newest
by launch date
Isopure Unflavoured Whey Protein Isolate Powder High in Protein with 25 g per Serve Low in Sugar No Artificial Flavours or Sweeteners Made with Only 2 Ingredients 435 g
- Price
- £23.46
- Rating
- 4.3/5
- Reviews
- 149
- Age
- 1y ago

Naked Whey Protein Powder Only 1 Ingredient Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop Unflavoured 12 Servings 450g
- Price
- £18.39
- Rating
- 4.3/5
- Reviews
- 6,270
- Age
- 1y ago

Applied Nutrition ISO-XP Whey Protein Isolate Over 21g Protein Low Carb Low Fat BCAA-Rich Fast Absorption Soy-Free Halal-Certified (850g - 34 Servings) (Vanilla)
- Price
- £26.98
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 1y ago

Applied Nutrition ISO XP Whey Isolate - Whey Protein Isolate Powder ISO-XP Funky Yummy Flavours (1kg - 40 Servings) (Choco Honeycomb)
- Price
- £21.19
- Rating
- 4.2/5
- Reviews
- 42
- Age
- 4y ago

DY Nutrition - Shadowhey Isolate Protein Powder 2kg | 25g Protein per Serving | 66 Servings | 7.3g of BCAAs | Cold Processing Filtered | Premium Absorption Lactose Free (Strawberry
- Price
- £51.90
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
70
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
61%
Top 20: 97%
Open market
10%
- Optimum Nutrition46%
- Bulk16%
- BULK POWDERS14%
- Isopure6%
- Myprotein5%
- DY Nutrition4%
- Open — no brand owns it (4 brands, 10%)
Demand
Whey Isolate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Whey Isolate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- whey isolate protein powder192K/yr
- whey isolate157K/yr
- whey protein isolate147K/yr
- isolate protein powder84K/yr
- protein isolate51K/yr
- protein powder isolate37K/yr
- whey protein isolate powder22K/yr
- isolate protein20K/yr
- protein isolate powder19K/yr
- whey isolate protein14K/yr
Reviews and returns
What reviews say buyers love and hate about Whey Isolate
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
tastes so artificial
Taste horrible
Bad taste, too chemical
Exceedingly artificial flavour
flavour not the best
But the Vanilla Flavour Could Be Better
Disgustingly sweet
Excessive sweetner
Good thing is not sweet in the slightest
Pricey
Not worth the price
Too expensive
Really poor, taste terrible and Ive had a few bad whey protein powders
Need Protein
Nutritional information incorrect
Love
Excellent taste
great with smoothies
no strange taste
Great protein powder
Gives a good level of protein
Its a good protein shake
It was a good and effective product
Fantastic quality
Great quality powder
the flavour is also very tasty
Great flavour
The vanilla flavour is pleasant
easy to mix
mixes well
Solubility is amazing
Return
0.1% Return rate 18% Fixable by listing
tastes so artificial
Taste horrible
Bad taste, too chemical
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Whey Isolate questions
Answered from the same tracked data.









