Wheelchair
MaybeReturns run at only 1.3% of orders. But buyers convert on only 1.1% of searches, so Wheelchair is a Maybe.
- Flapen Score
- 62 / 100Top 6% of 2,035 Health & Personal Care niches · +14 vs the category median of 4862
- Market size
- £1.6M/yr1.2M searches / yr
- 90-day growth
- +13.3%search demand this quarter
- Competition
- 30%top-5 click share · 18 brands · 32 sellers
Flapen Score
Wheelchair against its category
The dotted line is the Health & Personal Care average. Past it, Wheelchair is stronger. Inside it, weaker.
Market
The Wheelchair market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wheelchair 1.2M times last year and spent an estimated £1.6M. The top 5 brands take 67% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- +13.3%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £1.6Ma year
- Peak month
- July1.4× the quietest month
- Top search term
- wheelchair685K searches a year
02 · Price
A sale here is worth £121.58.
Listings sell for £121.58 on average, from £30.78 to £501.12. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £121.58 that is £30K to £61K a year per listing.
- Average price
- £121.58above the $15 to $100 sweet spot
- Price range
- £30.78–£501.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £30K–£61K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #14 within Medical Supplies & Equipment. It carries 847 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 33%
- Out of stock, average day
- 3.4%
- Average rank
- #14in Medical Supplies & Equipment
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 847per listing
- Listings tracked
- 48
04 · Newcomers
Amazon counts 5 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Wheelchair products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Angel Mobility Folding Transport Travel Transit Lightweight Follding Wheelchair
- Price
- £67.72
- Rating
- 4.4/5
- Reviews
- 300
- Age
- 9y ago
Days Lightweight Wheelchair for Adults Lightweight Folding Wheelchair w/ Adjustable Footrests & Padded Seat Attendant-Propelled Wheel Chair for Daily Living Standard 46 cm Seat Width Blue
- Price
- £127.73
- Rating
- 4.6/5
- Reviews
- 4,626
- Age
- 17y ago
Foldable Wheelchair Lightweight 14 KG Folding Self Propelled Wheelchair Mobility Chair Foldable Footrest Double Break
- Price
- £103.13
- Rating
- 3.8/5
- Reviews
- 57
- Age
- 2y ago
Stylish Black Sport Self - Propelled Lightweight Folding Wheelchair AMW0046BF Fast Delivery
- Price
- £108.74
- Rating
- 4.3/5
- Reviews
- 299
- Age
- 3y ago
Foldable Wheelchair Lightweight 14 KG Folding Self Propelled Wheelchair Mobility Chair Foldable Footrest Four Breaks Flip Up Armrest
- Price
- £105.97
- Rating
- 3.8/5
- Reviews
- 71
- Age
- 2y ago
Trending
90-day click momentum
Folding Wheelchair Self Propelled Lightweight Transit Footrest Armrest Brake Large Wheel Mobility Aid from FreeToBe (Black 20 Wide SEAT)
- Price
- £117.01
- Rating
- 4.0/5
- Reviews
- 573
- Age
- 7y ago
Portable Folding Transport Wheelchair Lightweight Travel Wheelchair for Seniors with Wider Seat Telescopic Handle 12 Rear Wheels & Safety Belt Supports 120kg (16 Seat)
- Price
- £66.87
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 4mo ago
Actiasgear Folding Self Propelled Wheelchair Lightweight Mobility Chair with Mag Wheels Armrests Footrests & Seat Belt | 20 Seat Width (VAT Exempt Eligible Customers)
- Price
- £61.33
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 4mo ago
Days Lightweight Wheelchair for Adults Lightweight Folding Wheelchair w/ Adjustable Footrests & Padded Seat Attendant-Propelled Wheel Chair for Daily Living Narrow 41 cm Seat Width Green
- Price
- £138.97
- Rating
- 4.6/5
- Reviews
- 4,626
- Age
- 10y ago
Staveley Wheelchair Full Cushion Extra Thick Padded Seat Cushion Back & Armrest Wheelchair Cushion | Helps Keep You Warm & Comfortable | Fits Transit & Self-Propelled Wheelchairs
- Price
- £30.88
- Rating
- 4.3/5
- Reviews
- 33
- Age
- 8mo ago
Newest
by launch dateActiasgear Folding Self Propelled Wheelchair Lightweight Mobility Chair with Mag Wheels Armrests Footrests & Seat Belt | 20 Seat Width (VAT Exempt Eligible Customers)
- Price
- £61.33
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 4mo ago
Portable Folding Transport Wheelchair Lightweight Travel Wheelchair for Seniors with Wider Seat Telescopic Handle 12 Rear Wheels & Safety Belt Supports 120kg (16 Seat)
- Price
- £66.87
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 4mo ago
Staveley Wheelchair Full Cushion Extra Thick Padded Seat Cushion Back & Armrest Wheelchair Cushion | Helps Keep You Warm & Comfortable | Fits Transit & Self-Propelled Wheelchairs
- Price
- £30.88
- Rating
- 4.3/5
- Reviews
- 33
- Age
- 8mo ago
Self Propelled Wheelchair - Half Folding Back Seatbelt for Safety Fully Foldable for Transport with Strong Steel Frame
- Price
- £108.76
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 1y ago
Angel Mobility Lightweight Aluminium Folding Transit Travel Wheelchair AMW1866
- Price
- £100.86
- Rating
- 4.3/5
- Reviews
- 62
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
18 rising
Sellers
32
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
30%
Top 20: 71%
Open market
27%
- Angel Mobility25%
- Days19%
- Generic9%
- Free to Be Mobility Equipment8%
- DRIVE DEVILBISS HEALTHCARE6%
- Elite Care6%
Demand
Wheelchair search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Wheelchair search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wheelchair685K/yr
- wheelchairs74K/yr
- lightweight wheelchair57K/yr
- wheelchairs for adults27K/yr
- self propelled wheelchair41K/yr
- lightweight folding wheelchair34K/yr
- wheel chair36K/yr
- folding wheelchairs for adults27K/yr
- wheel chairs for adults33K/yr
- lightweight wheelchair foldable18K/yr
Reviews and returns
What reviews say buyers love and hate about Wheelchair
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesnt seem to fit very well
the wheels are too small
A bit on the small size
Very heavy
slightly heavy
Much heavier than stated
Broke on first use
Broke after a 18 months
Falling apart
poor quality worth more like £50.00
Their Products are of low Quality
not quite the quality we were expecting
Not as light as I had hoped
not what i call lightweight i cant pick it up
Not very lightweight
Love
Reasonable price
Good Value
Excellent value
And comfortable
comfortable to use
The seat is comfortable
Excellent product and an affordable price
Excellent product
excellent build quality
Perfect lightweight
thanks to its lightweight design
Easy light weight
Easy to use
easy to fold
Easy to open
Return
1.3% Return rate 41% Fixable by listing
Doesnt seem to fit very well
the wheels are too small
A bit on the small size
Very heavy
slightly heavy
Much heavier than stated
it wouldnt be very comfortable
Seat uncomfortable ni seat provides with the chair very uncomfortable not worthy
Not as comfortable as the old one I was replacing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wheelchair questions
Answered from the same tracked data.