Wheat Bags Microwavable Neck and Shoulder
FailDemand is soft, at -70.0% this quarter, so Wheat Bags Microwavable Neck and Shoulder is a Fail.
- Flapen Score
- 42 / 100Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 4842
- Market size
- £23K/yr49K searches / yr
- 90-day growth
- -70.0%search demand this quarter
- Competition
- 46%top-5 click share · 10 brands · 13 sellers
Flapen Score
Wheat Bags Microwavable Neck and Shoulder against its category
The dotted line is the Health & Personal Care average. Past it, Wheat Bags Microwavable Neck and Shoulder is stronger. Inside it, weaker.
Market
The Wheat Bags Microwavable Neck and Shoulder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wheat Bags Microwavable Neck and Shoulder 49K times last year and spent an estimated £23K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
4.2% of searches ended in a purchase last week.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -70.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- -70.0%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £23Ka year
- Peak month
- December9.7× the quietest month
- Top search term
- wheat bags microwavable neck and shoulder25K searches a year
02 · Price
A sale here is worth £11.35.
Listings sell for £11.35 on average, from £7.12 to £20.46. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.35 that is £0 to £1K a year per listing.
- Average price
- £11.35under the $15 to $100 sweet spot
- Price range
- £7.12–£20.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #40 within Hot & Cold Therapies. It carries 2,302 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 13.8%
- Average rank
- #40in Hot & Cold Therapies
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,302per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Wheat Bags Microwavable Neck and Shoulder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Wheat Bags Microwavable Neck and Shoulder Wrap - Unscented Heat Bags Microwavable for Body Relaxation - Tartan Cotton Fabric & UK Wheat Heat Bags Microwavable Compress by Kalore - Turquoise
- Price
- £8.42
- Rating
- 4.4/5
- Reviews
- 3,933
- Age
- 2y ago
Zhu-Zhu Lavender Body Wrap Wheat Bags Microwavable - Microwave Heat Pad for Joint & Muscle Pain Relief Neck and Shoulder Pain Menstrual Pain Stress - Reusable Hot & Cold Heat Pack - Purple Fleece
- Price
- £10.03
- Rating
- 4.4/5
- Reviews
- 7,986
- Age
- 18y ago
Microwave Heat Pad with Washable Cover| Heat Packs for Relaxation | Wheat Bags Microwavable for Pain Relief in Muscles Joints & Cramps 44×13.5cm | Soft Weighted Neck Warmer for Hot/Cold Compress
- Price
- £8.24
- Rating
- 4.3/5
- Reviews
- 1,234
- Age
- 2y ago
Wheat Bags Microwavable for Neck and Shoulders - Unscented Heated Neck Warmer - Microwave Heat Pad Pack - Heated Neck Wrap for Pain Relief Muscle Tension and Arthritis Relief
- Price
- £8.45
- Rating
- 4.1/5
- Reviews
- 366
- Age
- 4y ago
Koddle Purple Tartan Heatpack XL with 800g Wheat | Heat Wrap Body Wrap for Pain Relief & Relaxation | Suitable for Back Pain Period Pain & Migraine Relief Turquoise Tartan Medium 1.0 count
- Price
- £8.43
- Rating
- 4.4/5
- Reviews
- 3,933
- Age
- 3y ago
Trending
90-day click momentum
UYIR Microwave Heat Pad for Neck and Shoulders - Large Microwavable Heat Pad for Back Comfort - Lavender Heated Neck and Shoulder Wrap Purple Scented 870g Weighted Microwavable Heated Wrap
- Price
- £10.01
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 4mo ago
Comfytemp Microwave Heating Pad for Neck & Shoulders 2.42LB Weighted Microwavable Neck Warmer Wrap for Discomfort Wheat Bag with Soothing Moist Heat Relaxation & Recovery Gift
- Price
- £16.30
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 3mo ago
Wheat Bag Microwavable with Handles 82x16cm Neck and Shoulders Wrap Soft Microwave Heat Pack Reusable Moist Heat Packs for Cold and Warm Compress
- Price
- £10.90
- Rating
- 4.3/5
- Reviews
- 58
- Age
- 1y ago
Wheat Bags Microwavable for Neck and Shoulders - Unscented Heated Neck Warmer - Microwave Heat Pad Pack - Heated Neck Wrap for Pain Relief Muscle Tension and Arthritis Relief
- Price
- £8.53
- Rating
- 4.1/5
- Reviews
- 366
- Age
- 1y ago
UNCN Wheat Bags Microwavable for Neck and Shoulder | Microwave Heat Pad for Back Pain Relief | Cotton Neck Heat Pad with Handles | Heat Pack for Hot Therapy 26 * 5.9in
- Price
- £8.45
- Rating
- 4.2/5
- Reviews
- 273
- Age
- 3y ago
Newest
by launch dateComfytemp Microwave Heating Pad for Neck & Shoulders 2.42LB Weighted Microwavable Neck Warmer Wrap for Discomfort Wheat Bag with Soothing Moist Heat Relaxation & Recovery Gift
- Price
- £16.30
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 3mo ago
UYIR Microwave Heat Pad for Neck and Shoulders - Large Microwavable Heat Pad for Back Comfort - Lavender Heated Neck and Shoulder Wrap Purple Scented 870g Weighted Microwavable Heated Wrap
- Price
- £10.01
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 4mo ago
Comfheat Neck Heating Pad Microwavable for Neck Pain Relief Moist Hot Compress Microwave Neck Warmer Wrap for Sore Muscles Relief Lavender Aroma 25 x 5.7 Inches Blue
- Price
- £19.48
- Rating
- 4.1/5
- Reviews
- 112
- Age
- 10mo ago
Wheat Bags Microwavable for Neck and Shoulders - Unscented Heated Neck Warmer - Microwave Heat Pad Pack - Heated Neck Wrap for Pain Relief Muscle Tension and Arthritis Relief Navy Blue
- Price
- £8.57
- Rating
- 4.1/5
- Reviews
- 366
- Age
- 1y ago
Wheat Bags Microwavable for Neck and Shoulders - Unscented Heated Neck Warmer - Microwave Heat Pad Pack - Heated Neck Wrap for Pain Relief Muscle Tension and Arthritis Relief
- Price
- £8.53
- Rating
- 4.1/5
- Reviews
- 366
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
13
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
46%
Top 20: 93%
Open market
8%
- KALORE33%
- uncn30%
- Zhu-Zhu16%
- Qomfor5%
- Aroma Season5%
- comfheat3%
- Open — no brand owns it (4 brands, 8%)
Demand
Wheat Bags Microwavable Neck and Shoulder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 9.7×
Search terms
Top Wheat Bags Microwavable Neck and Shoulder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wheat bags microwavable neck and shoulder25K/yr
- neck warmer microwave11K/yr
- microwave neck warmer for pain8K/yr
- microwave neck warmer5K/yr
Reviews and returns
What reviews say buyers love and hate about Wheat Bags Microwavable Neck and Shoulder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not enough heat
doesnt seem to heat up particularly fast
Doesn't retain heat
Too short
Smaller than expected
Also very short
Slight smell
Not lavender scent at all
is not scented with lavender
it doesnt stay hot for particularly long
does not stay warm long
Not great as only stays warm for about 10 minutes
Very poor performance
Garbage
Poor quality
Love
Excellent product
Excellent product well made
It's a high quality bag
As advertised
As described
It does the job
the lavender scent is lovely
Smell nice
combined with the smell is extremely calming
Value for money
Good value for money
Good Value
heats up well
Great heating pad
Easy to heat
Return
1.0% Return rate 25% Fixable by listing
Not enough heat
doesnt seem to heat up particularly fast
Doesn't retain heat
Too short
Smaller than expected
Also very short
Quite heavy
Very heavy to wear
Too heavy
Slight smell
Not lavender scent at all
is not scented with lavender
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wheat Bags Microwavable Neck and Shoulder questions
Answered from the same tracked data.