wheat bags microwavable neck and shoulder
Skip itSoft demand (-70.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.35avg listing price — sweet spot $15–$100
Review moat
Okay2,302.46avg incumbent reviews — the moat a new listing must climb
Price range
Okay£7.12–£20.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad£23K£23K/yr · 49K searches
Growth
Bad-70.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, wheat bags microwavable neck and shoulder is a £23K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
wheat bags microwavable neck and shoulder market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £34K–£45K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #40
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 13.8%
- Avg brand age
- 62 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
13
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
46%
Top 20: 93%
Open market
8%
- KALORE33%
- uncn30%
- Zhu-Zhu16%
- Qomfor5%
- Aroma Season5%
- comfheat3%
- Open — no brand owns it (4 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -70.0% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 9.7×
Top wheat bags microwavable neck and shoulder search terms
- wheat bags microwavable neck and shoulder25K/yr
- neck warmer microwave11K/yr
- microwave neck warmer for pain8K/yr
- microwave neck warmer5K/yr
Top wheat bags microwavable neck and shoulder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wheat Bags Microwavable Neck and Shoulder Wrap - Unscented Heat Bags Microwavable for Body Relaxation - Tartan Cotton Fabric & UK Wheat Heat Bags Microwavable Compress by Kalore - Turquoise
KALORE£8.424.4★3,933 rev
Zhu-Zhu Lavender Body Wrap Wheat Bags Microwavable - Microwave Heat Pad for Joint & Muscle Pain Relief Neck and Shoulder Pain Menstrual Pain Stress - Reusable Hot & Cold Heat Pack - Purple Fleece
Zhu-Zhu£10.034.4★7,986 rev
Microwave Heat Pad with Washable Cover| Heat Packs for Relaxation | Wheat Bags Microwavable for Pain Relief in Muscles Joints & Cramps 44×13.5cm | Soft Weighted Neck Warmer for Hot/Cold Compress
uncn£8.244.3★1,234 rev
Wheat Bags Microwavable for Neck and Shoulders - Unscented Heated Neck Warmer - Microwave Heat Pad Pack - Heated Neck Wrap for Pain Relief Muscle Tension and Arthritis Relief
uncn£8.454.1★366 rev
Koddle Purple Tartan Heatpack XL with 800g Wheat | Heat Wrap Body Wrap for Pain Relief & Relaxation | Suitable for Back Pain Period Pain & Migraine Relief Turquoise Tartan Medium 1.0 count
KALORE£8.434.4★3,933 rev
Newest
by launch date
Comfytemp Microwave Heating Pad for Neck & Shoulders 2.42LB Weighted Microwavable Neck Warmer Wrap for Discomfort Wheat Bag with Soothing Moist Heat Relaxation & Recovery Gift
Comfytemp£16.3099 rev
UYIR Microwave Heat Pad for Neck and Shoulders - Large Microwavable Heat Pad for Back Comfort - Lavender Heated Neck and Shoulder Wrap Purple Scented 870g Weighted Microwavable Heated Wrap
UYIR£10.0140 rev
Comfheat Neck Heating Pad Microwavable for Neck Pain Relief Moist Hot Compress Microwave Neck Warmer Wrap for Sore Muscles Relief Lavender Aroma 25 x 5.7 Inches Blue
comfheat£19.48112 rev
Wheat Bags Microwavable for Neck and Shoulders - Unscented Heated Neck Warmer - Microwave Heat Pad Pack - Heated Neck Wrap for Pain Relief Muscle Tension and Arthritis Relief Navy Blue
uncn£8.57366 rev
Wheat Bags Microwavable for Neck and Shoulders - Unscented Heated Neck Warmer - Microwave Heat Pad Pack - Heated Neck Wrap for Pain Relief Muscle Tension and Arthritis Relief
uncn£8.53366 rev
Trending
90-day click momentumUYIR Microwave Heat Pad for Neck and Shoulders - Large Microwavable Heat Pad for Back Comfort - Lavender Heated Neck and Shoulder Wrap Purple Scented 870g Weighted Microwavable Heated Wrap
UYIR£10.014.3★
Comfytemp Microwave Heating Pad for Neck & Shoulders 2.42LB Weighted Microwavable Neck Warmer Wrap for Discomfort Wheat Bag with Soothing Moist Heat Relaxation & Recovery Gift
Comfytemp£16.304.4★
Wheat Bag Microwavable with Handles 82x16cm Neck and Shoulders Wrap Soft Microwave Heat Pack Reusable Moist Heat Packs for Cold and Warm Compress
COMOIL£10.904.3★
Wheat Bags Microwavable for Neck and Shoulders - Unscented Heated Neck Warmer - Microwave Heat Pad Pack - Heated Neck Wrap for Pain Relief Muscle Tension and Arthritis Relief
uncn£8.534.1★
UNCN Wheat Bags Microwavable for Neck and Shoulder | Microwave Heat Pad for Back Pain Relief | Cotton Neck Heat Pad with Handles | Heat Pack for Hot Therapy 26 * 5.9in
uncn£8.454.2★
What buyers say about wheat bags microwavable neck and shoulder
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“As advertised”
“the lavender scent is lovely”
“Value for money”
“heats up well”
“Ease of use”
“Very comfortable”
“Soft and warm”
“Sits perfectly around the neck and shoulders”
“Lovely soft material”
What buyers complain about
“Not enough heat”
“Too short”
“Slight smell”
“it doesnt stay hot for particularly long”
“Very poor performance”
“Doesn't help to ease the pain”
“What a Waste of Money”
“inside beans started falling out”
“Quite heavy”
“Not very warm”
Top return reasons
Common questions
- Is wheat bags microwavable neck and shoulder profitable to sell on Amazon United Kingdom?
- The niche generates £23K/yr across 26 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -70.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the wheat bags microwavable neck and shoulder niche?
- 10 brands and 13 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in wheat bags microwavable neck and shoulder?
- Top complaints mined from reviews: Heating, Size-Overall, Smell. The return rate is 1.0%.
- When does demand for wheat bags microwavable neck and shoulder peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 9.7× the quietest.
- What does it cost to enter the wheat bags microwavable neck and shoulder niche?
- Listings span £7.12–£20.46; the average listing price is £11.35 (sweet spot $15–$100). The average incumbent carries 2,302 reviews — the moat a new listing must climb.