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Wheat Bags Microwavable Neck and Shoulder

soft demand (-70.0% this quarter) — Wheat Bags Microwavable Neck and Shoulder doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 6Growth 0Conversion 51Competition 64Returns 95Price range 41Avg price 45Brand share 27Review moat 42Quality gap 76
This niche Category average

Is Wheat Bags Microwavable Neck and Shoulder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wheat Bags Microwavable Neck and Shoulder is a £23K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 42/100.

Wheat Bags Microwavable Neck and Shoulder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -70.0% over the last 90 days and 4.2% of searches end in a purchase.

£23K

revenue / yr

Units sold / yr4K
Search volume / yr-70.0%49K
Conversion rate4.2%
Avg price£11.35

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers10 · 13
Top-5 product click share46%
Open market11%
Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement100%
New entrants (1y)3· 0 succeeded
Avg rating4.3★
Avg reviews2,302

Top Wheat Bags Microwavable Neck and Shoulder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share
Wheat Bags Microwavable Neck and Shoulder Wrap - Unscented Heat Bags Microwavable for Body Relaxation - Tartan Cotton Fabric & UK Wheat Heat Bags Microwavable Compress by Kalore - Turquoise

Wheat Bags Microwavable Neck and Shoulder Wrap - Unscented Heat Bags Microwavable for Body Relaxation - Tartan Cotton Fabric & UK Wheat Heat Bags Microwavable Compress by Kalore - Turquoise

Price
£8.42
Rating
4.4/5
Reviews
3,933
Age
2y ago
Zhu-Zhu Lavender Body Wrap Wheat Bags Microwavable - Microwave Heat Pad for Joint & Muscle Pain Relief Neck and Shoulder Pain Menstrual Pain Stress - Reusable Hot & Cold Heat Pack - Purple Fleece

Zhu-Zhu Lavender Body Wrap Wheat Bags Microwavable - Microwave Heat Pad for Joint & Muscle Pain Relief Neck and Shoulder Pain Menstrual Pain Stress - Reusable Hot & Cold Heat Pack - Purple Fleece

Price
£10.03
Rating
4.4/5
Reviews
7,986
Age
18y ago
Microwave Heat Pad with Washable Cover| Heat Packs for Relaxation | Wheat Bags Microwavable for Pain Relief in Muscles Joints & Cramps 44×13.5cm | Soft Weighted Neck Warmer for Hot/Cold Compress

Microwave Heat Pad with Washable Cover| Heat Packs for Relaxation | Wheat Bags Microwavable for Pain Relief in Muscles Joints & Cramps 44×13.5cm | Soft Weighted Neck Warmer for Hot/Cold Compress

Price
£8.24
Rating
4.3/5
Reviews
1,234
Age
2y ago
Wheat Bags Microwavable for Neck and Shoulders - Unscented Heated Neck Warmer - Microwave Heat Pad Pack - Heated Neck Wrap for Pain Relief Muscle Tension and Arthritis Relief

Wheat Bags Microwavable for Neck and Shoulders - Unscented Heated Neck Warmer - Microwave Heat Pad Pack - Heated Neck Wrap for Pain Relief Muscle Tension and Arthritis Relief

Price
£8.45
Rating
4.1/5
Reviews
366
Age
4y ago
Koddle Purple Tartan Heatpack XL with 800g Wheat | Heat Wrap Body Wrap for Pain Relief & Relaxation | Suitable for Back Pain Period Pain & Migraine Relief Turquoise Tartan Medium 1.0 count

Koddle Purple Tartan Heatpack XL with 800g Wheat | Heat Wrap Body Wrap for Pain Relief & Relaxation | Suitable for Back Pain Period Pain & Migraine Relief Turquoise Tartan Medium 1.0 count

Price
£8.43
Rating
4.4/5
Reviews
3,933
Age
3y ago

Trending

90-day click momentum
UYIR Microwave Heat Pad for Neck and Shoulders - Large Microwavable Heat Pad for Back Comfort - Lavender Heated Neck and Shoulder Wrap Purple Scented 870g Weighted Microwavable Heated Wrap

UYIR Microwave Heat Pad for Neck and Shoulders - Large Microwavable Heat Pad for Back Comfort - Lavender Heated Neck and Shoulder Wrap Purple Scented 870g Weighted Microwavable Heated Wrap

Price
£10.01
Rating
4.3/5
Reviews
40
Age
4mo ago
Comfytemp Microwave Heating Pad for Neck & Shoulders 2.42LB Weighted Microwavable Neck Warmer Wrap for Discomfort Wheat Bag with Soothing Moist Heat Relaxation & Recovery Gift

Comfytemp Microwave Heating Pad for Neck & Shoulders 2.42LB Weighted Microwavable Neck Warmer Wrap for Discomfort Wheat Bag with Soothing Moist Heat Relaxation & Recovery Gift

Price
£16.30
Rating
4.4/5
Reviews
99
Age
3mo ago
Wheat Bag Microwavable with Handles 82x16cm Neck and Shoulders Wrap Soft Microwave Heat Pack Reusable Moist Heat Packs for Cold and Warm Compress

Wheat Bag Microwavable with Handles 82x16cm Neck and Shoulders Wrap Soft Microwave Heat Pack Reusable Moist Heat Packs for Cold and Warm Compress

Price
£10.90
Rating
4.3/5
Reviews
58
Age
1y ago
Wheat Bags Microwavable for Neck and Shoulders - Unscented Heated Neck Warmer - Microwave Heat Pad Pack - Heated Neck Wrap for Pain Relief Muscle Tension and Arthritis Relief

Wheat Bags Microwavable for Neck and Shoulders - Unscented Heated Neck Warmer - Microwave Heat Pad Pack - Heated Neck Wrap for Pain Relief Muscle Tension and Arthritis Relief

Price
£8.53
Rating
4.1/5
Reviews
366
Age
1y ago
UNCN Wheat Bags Microwavable for Neck and Shoulder | Microwave Heat Pad for Back Pain Relief | Cotton Neck Heat Pad with Handles | Heat Pack for Hot Therapy 26 * 5.9in

UNCN Wheat Bags Microwavable for Neck and Shoulder | Microwave Heat Pad for Back Pain Relief | Cotton Neck Heat Pad with Handles | Heat Pack for Hot Therapy 26 * 5.9in

Price
£8.45
Rating
4.2/5
Reviews
273
Age
3y ago

Newest

by launch date
Comfytemp Microwave Heating Pad for Neck & Shoulders 2.42LB Weighted Microwavable Neck Warmer Wrap for Discomfort Wheat Bag with Soothing Moist Heat Relaxation & Recovery Gift

Comfytemp Microwave Heating Pad for Neck & Shoulders 2.42LB Weighted Microwavable Neck Warmer Wrap for Discomfort Wheat Bag with Soothing Moist Heat Relaxation & Recovery Gift

Price
£16.30
Rating
4.4/5
Reviews
99
Age
3mo ago
UYIR Microwave Heat Pad for Neck and Shoulders - Large Microwavable Heat Pad for Back Comfort - Lavender Heated Neck and Shoulder Wrap Purple Scented 870g Weighted Microwavable Heated Wrap

UYIR Microwave Heat Pad for Neck and Shoulders - Large Microwavable Heat Pad for Back Comfort - Lavender Heated Neck and Shoulder Wrap Purple Scented 870g Weighted Microwavable Heated Wrap

Price
£10.01
Rating
4.3/5
Reviews
40
Age
4mo ago
Comfheat Neck Heating Pad Microwavable for Neck Pain Relief Moist Hot Compress Microwave Neck Warmer Wrap for Sore Muscles Relief Lavender Aroma 25 x 5.7 Inches Blue

Comfheat Neck Heating Pad Microwavable for Neck Pain Relief Moist Hot Compress Microwave Neck Warmer Wrap for Sore Muscles Relief Lavender Aroma 25 x 5.7 Inches Blue

Price
£19.48
Rating
4.1/5
Reviews
112
Age
10mo ago
Wheat Bags Microwavable for Neck and Shoulders - Unscented Heated Neck Warmer - Microwave Heat Pad Pack - Heated Neck Wrap for Pain Relief Muscle Tension and Arthritis Relief Navy Blue

Wheat Bags Microwavable for Neck and Shoulders - Unscented Heated Neck Warmer - Microwave Heat Pad Pack - Heated Neck Wrap for Pain Relief Muscle Tension and Arthritis Relief Navy Blue

Price
£8.57
Rating
4.1/5
Reviews
366
Age
1y ago
Wheat Bags Microwavable for Neck and Shoulders - Unscented Heated Neck Warmer - Microwave Heat Pad Pack - Heated Neck Wrap for Pain Relief Muscle Tension and Arthritis Relief

Wheat Bags Microwavable for Neck and Shoulders - Unscented Heated Neck Warmer - Microwave Heat Pad Pack - Heated Neck Wrap for Pain Relief Muscle Tension and Arthritis Relief

Price
£8.53
Rating
4.1/5
Reviews
366
Age
1y ago

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

£0£929£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

13

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

46%

Top 20: 93%

Open market

8%

  • KALORE33%
  • uncn30%
  • Zhu-Zhu16%
  • Qomfor5%
  • Aroma Season5%
  • comfheat3%
  • Open — no brand owns it (4 brands, 8%)

Wheat Bags Microwavable Neck and Shoulder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume49KCVR4.2%Products26Brands10Top 5 Brands89%OOS Rate13.8%Rating4.3★Reviews2,302Avg BSR#40
3K2KBlack Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 9.7×

Top Wheat Bags Microwavable Neck and Shoulder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wheat bags microwavable neck and shoulder25K/yr
  • neck warmer microwave11K/yr
  • microwave neck warmer for pain8K/yr
  • microwave neck warmer5K/yr

What reviews say buyers love and hate about Wheat Bags Microwavable Neck and Shoulder

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Quality-Overall18%

“Excellent product”

Advertised Vs Actual Product9%

“As advertised”

Smell9%

“the lavender scent is lovely”

Value For Money7%

“Value for money”

Heating Element7%

“heats up well”

What buyers complain about

60% of reviews
Heating21%

“Not enough heat”

Size-Overall11%

“Too short”

Smell9%

“Slight smell”

Temperature Retention4%

“it doesnt stay hot for particularly long”

Quality-Overall4%

“Very poor performance”

Wheat Bags Microwavable Neck and Shoulder return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Heating
20%
2Size-Overall
17%
3Weight Heavy
16%
4Smell
9%
5Functionality-Overall
5%

Common Wheat Bags Microwavable Neck and Shoulder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wheat Bags Microwavable Neck and Shoulder 42/100 on Amazon United Kingdom — Skip it. The niche generates £23K/yr across 26 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -70.0% over the last 90 days.
Search demand for Wheat Bags Microwavable Neck and Shoulder on Amazon United Kingdom peaks in Jan–Feb–Nov–Dec, where the busiest month runs 9.7× the quietest.