Wheat Bags Microwavable
FailDemand is soft, at -49.7% this quarter, so Wheat Bags Microwavable is a Fail.
- Flapen Score
- 43 / 100Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 4843
- Market size
- £394K/yr745K searches / yr
- 90-day growth
- -49.7%search demand this quarter
- Competition
- 65%top-5 click share · 9 brands · 17 sellers
Flapen Score
Wheat Bags Microwavable against its category
The dotted line is the Health & Personal Care average. Past it, Wheat Bags Microwavable is stronger. Inside it, weaker.
Market
The Wheat Bags Microwavable market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wheat Bags Microwavable 745K times last year and spent an estimated £394K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
6.0% of searches ended in a purchase last week.
Shoppers searched for this 745K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -49.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £394K a year.
- Searches, last 12 months
- 745K
- Growth, 90 days vs prior 90
- -49.7%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £394Ka year
- Peak month
- November5.6× the quietest month
- Top search term
- wheat bags microwavable222K searches a year
02 · Price
A sale here is worth £8.78.
Listings sell for £8.78 on average, from £4.17 to £16.74. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At £8.78 that is £11K to £13K a year per listing.
- Average price
- £8.78under the $15 to $100 sweet spot
- Price range
- £4.17–£16.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £11K–£13K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #28 within Hot & Cold Therapies. It carries 2,889 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 8.9%
- Average rank
- #28in Hot & Cold Therapies
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,889per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Wheat Bags Microwavable products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Koddle Purple Tartan Heatpack XL with 800g Wheat | Heat Wrap Body Wrap for Pain Relief & Relaxation | Suitable for Back Pain Period Pain & Migraine Relief Turquoise Tartan Medium 1.0 count
- Price
- £8.43
- Rating
- 4.4/5
- Reviews
- 3,933
- Age
- 3y ago
Microwave Heat Pad with Washable Cover| Heat Packs for Relaxation | Wheat Bags Microwavable for Pain Relief in Muscles Joints & Cramps 44×13.5cm | Soft Weighted Neck Warmer for Hot/Cold Compress
- Price
- £8.24
- Rating
- 4.3/5
- Reviews
- 1,234
- Age
- 2y ago
Wheat Bags Microwavable Neck and Shoulder Wrap - Unscented Heat Bags Microwavable for Body Relaxation - Tartan Cotton Fabric & UK Wheat Heat Bags Microwavable Compress by Kalore - Turquoise
- Price
- £8.42
- Rating
- 4.4/5
- Reviews
- 3,933
- Age
- 2y ago
Zhu-Zhu Lavender Body Wrap Wheat Bags Microwavable - Microwave Heat Pad for Joint & Muscle Pain Relief Neck and Shoulder Pain Menstrual Pain Stress - Reusable Hot & Cold Heat Pack - Purple Fleece
- Price
- £10.03
- Rating
- 4.4/5
- Reviews
- 7,986
- Age
- 18y ago
Zhu-Zhu Lavender Body Wrap - Microwavable Wheat Bag - Microwave Heat Pad Soothing Hot Pack - Lilac Fleece
- Price
- £10.01
- Rating
- 4.4/5
- Reviews
- 7,986
- Age
- 17y ago
Trending
90-day click momentum
Wheat Heat Pack Cotton Tartan Microwave Wheat Bag Lavender Scented Cerise
- Price
- £8.21
- Rating
- 4.3/5
- Reviews
- 754
- Age
- 6y ago
Wheat Bags Microwavable Neck and Shoulder Wrap - Unscented Heat Bags Microwavable for Body Relaxation - Tartan Cotton Fabric & UK Wheat Heat Bags Microwavable Compress by Kalore - Turquoise
- Price
- £8.42
- Rating
- 4.4/5
- Reviews
- 3,933
- Age
- 2y ago
Koolpak Microwaveable Microbead Heat Pack - Medium (12 x 29cm)
- Price
- £4.17
- Rating
- 4.3/5
- Reviews
- 1,406
- Age
- 9y ago
UNCN Wheat Bags Microwavable with Washable Cover | Microwave Heat Pad for Back Pain Relief 32×17 CM | Heat Pads for Muscle Cramps Menstrual Joints Relief (Deep Purple)
- Price
- £8.39
- Rating
- 4.2/5
- Reviews
- 331
- Age
- 1y ago
Wheat Bags Microwavable Neck and Shoulder Wrap - Unscented Heat Bags Microwavable for Body Relaxation - Tartan Cotton Fabric & UK Wheat Heat Bags Microwavable Compress by Kalore - Black Watch
- Price
- £8.42
- Rating
- 4.4/5
- Reviews
- 3,933
- Age
- 2y ago
Newest
by launch date
Comfytemp 9x47inch Microwavable Heating Pad for Back 2.5LB Microwave Wheat Bag for Soothing Warmth Gifts for Waist Hip Full-Body Relaxation & Soothing Discomfort Reusable Warm Compress
- Price
- £16.74
- Rating
- 4.2/5
- Reviews
- 532
- Age
- 11mo ago
UNCN Wheat Bags Microwavable with Washable Cover | Microwave Heat Pad for Back Pain Relief 32×17 CM | Heat Pads for Muscle Cramps Menstrual Joints Relief (Deep Purple)
- Price
- £8.39
- Rating
- 4.2/5
- Reviews
- 331
- Age
- 1y ago
Wheat Bags Microwavable Neck and Shoulder Wrap - Unscented Heat Bags Microwavable for Body Relaxation - Tartan Cotton Fabric & UK Wheat Heat Bags Microwavable Compress by Kalore - Black Watch
- Price
- £8.42
- Rating
- 4.4/5
- Reviews
- 3,933
- Age
- 2y ago
Wheat Bags Microwavable with Washable Cover | Microwave Heat Pad for Back Pain Relief 32×17 CM | Heat Pads for Muscle Cramps Menstrual Joints Relief(Grey)
- Price
- £8.42
- Rating
- 4.2/5
- Reviews
- 331
- Age
- 2y ago
Wheat Bags Microwavable Neck and Shoulder Wrap - Unscented Heat Bags Microwavable for Body Relaxation - Tartan Cotton Fabric & UK Wheat Heat Bags Microwavable Compress by Kalore - Turquoise
- Price
- £8.42
- Rating
- 4.4/5
- Reviews
- 3,933
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
17
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
7%
- KALORE45%
- uncn19%
- Zhu-Zhu15%
- Qomfor7%
- Langtrees5%
- Koolpak3%
- Open — no brand owns it (3 brands, 7%)
Demand
Wheat Bags Microwavable search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.6×
Search terms
Top Wheat Bags Microwavable search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wheat bags microwavable222K/yr
- microwave heat pad118K/yr
- wheat bag91K/yr
- microwavable heat pad58K/yr
- microwave heat pads for pain relief30K/yr
- heat pack microwavable22K/yr
- heat bags microwavable18K/yr
- heat pad microwavable19K/yr
- wheat bags19K/yr
- microwave heat pads17K/yr
Reviews and returns
What reviews say buyers love and hate about Wheat Bags Microwavable
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesn't retain heat
Not enough heat
doesnt hold heat for any time at all
Too short
Smaller than expected
Also very short
Not lavender scent at all
Doesn't smell of lavender
of odour from it which is not that pleasant
Not worth the price
Way overpriced
Waste of money
inside beans started falling out
Am not impressed at all does not last 20 mins more like 10 mins not a good buy at all
Only lasted one day
Love
well made
Excellent Product
They look well made
Arrived as expected
As advertised
As described
has a nice relaxing smell of lavender
the lavender scent is lovely
Smell nice
Ease of use
Easy to use in microwave
Easy to wear
Easy to warm as stated
Soft and warm
I love my warmer
Return
0.9% Return rate 28% Fixable by listing
Too short
Smaller than expected
Also very short
Doesn't retain heat
Not enough heat
doesnt hold heat for any time at all
Not lavender scent at all
Doesn't smell of lavender
of odour from it which is not that pleasant
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wheat Bags Microwavable questions
Answered from the same tracked data.