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Wernets Ultra Denture Fixative Powder

Fail

The top 5 brands take 100% of clicks, so Wernets Ultra Denture Fixative Powder is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£88K/yr51K searches / yr
90-day growth
+7.6%search demand this quarter
Competition
93%top-5 click share · 4 brands · 85 sellers

Flapen Score

Wernets Ultra Denture Fixative Powder against its category

The dotted line is the Health & Personal Care average. Past it, Wernets Ultra Denture Fixative Powder is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wernets Ultra Denture Fixative Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wernets Ultra Denture Fixative Powder 51K times last year and spent an estimated £88K. All 4 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

11.7% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
+7.6%
Conversion, latest week
11.7%
Market size, estimated
£88Ka year
Peak month
September1.9× the quietest month
Top search term
fixodent powder11K searches a year

02 · Price

A sale here is worth £14.94.

Listings sell for £14.94 on average, from £6.90 to £29.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £14.94 that is £11K to £15K a year per listing.

Average price
£14.94under the $15 to $100 sweet spot
Price range
£6.90–£29.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
£11K–£15K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Dental Care. It carries 2,168 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#44in Dental Care
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,168per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Wernets Ultra Denture Fixative Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£27K£35K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

85

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Fixodent52%
  • SUPER POLIGRIP40%
  • Poligrip5%
  • Corega3%
  • Open — no brand owns it (0%)

Demand

Wernets Ultra Denture Fixative Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.9×

Search terms

Top Wernets Ultra Denture Fixative Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fixodent powder11K/yr
  • denture powder7K/yr
  • poligrip powder7K/yr
  • fixodent powder extra hold powder5K/yr
  • wernets ultra denture fixative powder7K/yr
  • denture powder adhesive6K/yr
  • denture fixative powder3K/yr
  • denture adhesive powder4K/yr

Reviews and returns

What reviews say buyers love and hate about Wernets Ultra Denture Fixative Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall18%−0.21

Doesnt work very well

Didn't work for me

Never worked

Durability18%−0.18

Maybe last about a hour waste of money

Doesn't appear to last

fell out within less than two hours

Adhesion/Stickiness12%−0.02

Adhesive

Doesnt stick

definitely NOT A SUPER ADHESIVE

Quality-Overall11%+0.52

nothing is as good as the Wernete Ultra which they stopped producing

This product dies not meet the quality of others similiar

it is absolutley rubbish

Strength7%−0.08

Would not hold

Only drawback is that it can sometimes be a bit too strong

Not as strong as they say

Love

Value For Money19%+1.54

Well worth the money

Good value for money

Good deal

Quality-Overall16%+0.52

Excellent product

Good quality product

Product is great

Adhesion/Stickiness16%−0.02

Good stick

Fantastic glue

Best adhesive ever

Advertised Vs Actual Product9%+0.59

Product was as advertised

It work's

Does the job

Efficiency8%+1.15

It works really well

workswell

Works well

Return

0.2% Return rate 27% Fixable by listing

Functionality-Overall25%█▄▃▅▂▂

Doesnt work very well

Didn't work for me

Never worked

Durability15%▁▁█▁▄▁

Maybe last about a hour waste of money

Doesn't appear to last

fell out within less than two hours

Advertised Vs Actual Product13%▁▄█▁▄▇

Not as good as advertised p

Size-Overall12%▁▅▁▁▁█
Defective Material/Parts8%▁▁▁█▃▁

FAQ

Common Wernets Ultra Denture Fixative Powder questions

Answered from the same tracked data.