Wellman 50 Plus Men
FailThe top 5 brands take 100% of clicks, so Wellman 50 Plus Men is a Fail.
- Flapen Score
- 41 / 100Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 4841
- Market size
- £526K/yr268K searches / yr
- 90-day growth
- -28.0%search demand this quarter
- Competition
- 87%top-5 click share · 3 brands · 124 sellers
Flapen Score
Wellman 50 Plus Men against its category
The dotted line is the Health & Personal Care average. Past it, Wellman 50 Plus Men is stronger. Inside it, weaker.
Market
The Wellman 50 Plus Men market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wellman 50 Plus Men 268K times last year and spent an estimated £526K. All 3 brands take every click. Demand peaks in Feb–Mar–Apr. Flapen scores it 41 out of 100, a Fail.
01 · Demand
15.7% of searches ended in a purchase last week.
Shoppers searched for this 268K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £526K a year.
- Searches, last 12 months
- 268K
- Growth, 90 days vs prior 90
- -28.0%
- Conversion, latest week
- 15.7%
- Market size, estimated
- £526Ka year
- Peak month
- April3.9× the quietest month
- Top search term
- centrum advance 50 plus102K searches a year
02 · Price
A sale here is worth £12.48.
Listings sell for £12.48 on average, from £2.80 to £32.38. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £12.48 that is £37K to £50K a year per listing.
- Average price
- £12.48under the $15 to $100 sweet spot
- Price range
- £2.80–£32.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £37K–£50K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #76 within Combination Multivitamins & Minerals. It carries 6,532 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #76in Combination Multivitamins & Minerals
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,532per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Wellman 50 Plus Men products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Centrum Advance 50+ Multivitamin & Mineral Tablets Vitamins for Adults Over 50 With Vitamin D C & Zinc 180 Tablets (Packaging may vary)
- Price
- £12.38
- Rating
- 4.7/5
- Reviews
- 3,390
- Age
- 9y ago
Wellman Multivitamin for Men Over 50 Years (Pack of 1)
- Price
- £4.98
- Rating
- 4.6/5
- Reviews
- 2,317
- Age
- 17y ago
Centrum Advance 50+ Tablets Multivitamin & Mineral Supplements with 24 essential nutrients including vitamin D C Zinc 100 ct (Product may vary).
- Price
- £9.03
- Rating
- 4.6/5
- Reviews
- 9,583
- Age
- 9y ago
Centrum Advance 50+ Tablets Multivitamin & Mineral Supplements with 24 essential nutrients including vitamin D C Zinc 60 ct
- Price
- £6.31
- Rating
- 4.6/5
- Reviews
- 1,396
- Age
- 9y ago
Centrum Men 50+ Multivitamins & Mineral Supplements 23 essential nutrients including vitamin D C Zinc Daily Multivitamin Tablets 30ct (Product may vary).
- Price
- £4.28
- Rating
- 4.6/5
- Reviews
- 2,121
- Age
- 9y ago
Trending
90-day click momentum
Centrum Men 50+ Multivitamins & Mineral Supplements 23 Essential nutrients Including Vitamin D C Zinc Daily Multivitamin Tablets 180 Tablets
- Price
- £28.99
- Rating
- 4.6/5
- Reviews
- 2,121
- Age
- 2mo ago
Wellman Multivitamin for Men Over 50 Years (Pack of 1)
- Price
- £4.98
- Rating
- 4.6/5
- Reviews
- 2,317
- Age
- 17y ago
Centrum Silver Womens Multivitamin for Women 50 Plus Multivitamin/Multimineral Supplement with Vitamin D3 B Vitamins Non-GMO Ingredients Supports Memory and Cognition in Older Adults - 200 Ct
- Price
- £32.38
- Rating
- 4.8/5
- Reviews
- 33,951
- Age
- 4y ago
Centrum Advance 50+ Tablets Multivitamin & Mineral Supplements with 24 essential nutrients including vitamin D C Zinc 60 ct
- Price
- £6.31
- Rating
- 4.6/5
- Reviews
- 1,396
- Age
- 9y ago
Centrum Advance 50+ Multivitamin & Mineral Tablets Vitamins for Adults Over 50 With Vitamin D C & Zinc 180 Tablets (Packaging may vary)
- Price
- £12.38
- Rating
- 4.7/5
- Reviews
- 3,390
- Age
- 9y ago
Newest
by launch dateCentrum Men 50+ Multivitamins & Mineral Supplements 23 Essential nutrients Including Vitamin D C Zinc Daily Multivitamin Tablets 180 Tablets
- Price
- £28.99
- Rating
- 4.6/5
- Reviews
- 2,121
- Age
- 2mo ago
Centrum Silver Womens Multivitamin for Women 50 Plus Multivitamin/Multimineral Supplement with Vitamin D3 B Vitamins Non-GMO Ingredients Supports Memory and Cognition in Older Adults - 200 Ct
- Price
- £32.38
- Rating
- 4.8/5
- Reviews
- 33,951
- Age
- 4y ago
Centrum Advance 50+ Multivitamin & Mineral Tablets Vitamins for Adults Over 50 With Vitamin D C & Zinc 180 Tablets (Packaging may vary)
- Price
- £12.38
- Rating
- 4.7/5
- Reviews
- 3,390
- Age
- 9y ago
Centrum Advance 50+ Tablets Multivitamin & Mineral Supplements with 24 essential nutrients including vitamin D C Zinc 100 ct (Product may vary).
- Price
- £9.03
- Rating
- 4.6/5
- Reviews
- 9,583
- Age
- 9y ago
Centrum Advance 50+ Tablets Multivitamin & Mineral Supplements with 24 essential nutrients including vitamin D C Zinc 60 ct
- Price
- £6.31
- Rating
- 4.6/5
- Reviews
- 1,396
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
124
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Centrum74%
- Wellman24%
- Wellman Tablets2%
Demand
Wellman 50 Plus Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 3.9×
Search terms
Top Wellman 50 Plus Men search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- centrum advance 50 plus102K/yr
- wellman 50 plus men48K/yr
- mens health26K/yr
- centrum men 50 plus15K/yr
- centrum silver12K/yr
- over 50s multivitamins men8K/yr
- mens vitamins 50 plus8K/yr
- centrum advance 50 plus men8K/yr
- centrum men 50+5K/yr
- centrum 50+4K/yr
Reviews and returns
What reviews say buyers love and hate about Wellman 50 Plus Men
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The tablets are quite large
Huge
the Tablets Are Quite Big
It's always hard to tell if multivitamins actually make a difference
Dont buy unless youre going to use these vitamins straight away
These vitamin tablets gave me a very bad headache
they dont taste of anything specific
do not have any taste or aftertaste which he really likes
did not like how that taste
If you dissolve the outer coating the tablet isn't actually blue, obviously,
It leaves a white coating
it could be quality
Rubbish
Love
Essential Vitamins
Best vitamins
Very good multi vitamin
Good value for money
Good value for money
Good price
Overall, a great purchase
Trusted brand
Excellent Product
everything as it should be
As described
Does what it says on the box
keeping your energy levels up
Gives good energy
it consistently helps keep my energy up
Return
0.1% Return rate 100% Fixable by listing
Misleading
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wellman 50 Plus Men questions
Answered from the same tracked data.