Is wellgard collagen powder profitable to sell on Amazon United Kingdom?

The niche generates £316K/yr across 8 tracked products. 90-day search growth is -13.6%. Flapen's verdict: Skip it (43/100).

How competitive is the wellgard collagen powder niche?

3 brands and 5 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in wellgard collagen powder?

Top complaints mined from reviews: Taste-Overall, Smell, Solubility. The return rate is 0.1%.

When does demand for wellgard collagen powder peak?

Demand is steady year-round — the busiest month runs 1.9× the quietest.

What does it cost to enter the wellgard collagen powder niche?

Listings span £10.19–£25.45; the average listing price is £15.24 (sweet spot $15–$100). The average incumbent carries 4,047 reviews — the moat a new listing must climb.

wellgard collagen powder

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great£15.24

avg listing price — sweet spot $15–$100

Price range

Good£10.19–£25.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£316K

£316K/yr · 272K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,046.88

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.6%

90-day search growth — must beat 0% to launch

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, wellgard collagen powder is a £316K/yr Amazon United Kingdom market (272K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

wellgard collagen powder market data

Units sold / yr: 20K–25K; avg 3,000–4,000/product
Revenue / yr: £305K–£381K; units × avg price
Conversion rate: 7.6%
Avg BSR: #19
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 1.1%
Avg brand age: 43 months
Avg seller age: 160 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Wellgard91%
Myprotein4%
Nutravita4%

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — -13.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.9×

Open Trend

Top wellgard collagen powder search terms

wellgard collagen powder85K/yr -14.2%13.5% conv.
wellgard63K/yr -16.8%3.5% conv.
wellguard24K/yr -10.6%5.3% conv.
protein collagen powder10K/yr -1.0%0.5% conv.
my protein collagen11K/yr -23.4%1.1% conv.
my protein collagen protein powder8K/yr +41.4%1.6% conv.
protein and collagen powder6K/yr +15.8%0.4% conv.
wellgard collagen12K/yr +2.7%7.5% conv.
collagen and protein powder5K/yr -7.6%0.3% conv.
collagen powder 1kg7K/yr -16.0%0.2% conv.

All search terms

Top wellgard collagen powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Collagen Powder Gold Standard Bovine Collagen Peptides Powder by Wellgard - High Levels of The 8 Essential Amino Acids Collagen Supplements Halal & Kosher Made in UK

Wellgard£15.814.5★21,303 rev

Wellgard Peach Perfect - Flavoured Creatine Monohydrate Powder for Women Collagen BCAAs L-Citrulline & Magnesium Glycinate Pink Lemonade 420g

Wellgard£17.884.5★174 rev

Wellgard My Journey MJ Multivitamin for Energy Muscles Hair Electrolyte Balance and Sulphur Metabolism 60 Capsules

Wellgard£13.264.5★745 rev

Wellgard Gutstar Bio Cultures for Gut Health 20 Billion CFU - 16 Strains Bio Culture Supplement for Women & Men with Fennel Ginger & Vitamin B12 Vegan 30 Capsules UK Made

Wellgard£10.194.6★693 rev

Myprotein£25.454.4★247 rev

Newest

by launch date

Wellgard Peach Perfect - Flavoured Creatine Monohydrate Powder for Women Collagen BCAAs L-Citrulline & Magnesium Glycinate Pink Lemonade 420g

Wellgard£17.88174 rev

1y ago

Wellgard My Journey MJ Multivitamin for Energy Muscles Hair Electrolyte Balance and Sulphur Metabolism 60 Capsules

Wellgard£13.26745 rev

1y ago

Vegan High Fibre Gummies Wellgard High Strength Fibre Gummy Vitamins B B Biotin and Folic Acid Strawberry Flavour UK Formulated

Wellgard£10.88796 rev

2y ago

Wellgard Gutstar Bio Cultures for Gut Health 20 Billion CFU - 16 Strains Bio Culture Supplement for Women & Men with Fennel Ginger & Vitamin B12 Vegan 30 Capsules UK Made

Wellgard£10.19693 rev

2y ago

Wellgard Vitaflora for Women - Womens Live Cultures for Intimate Flora Vaginal Live Cultures Suitable During Pregnancy 30 Capsules Made in UK

Wellgard£11.753,723 rev

4y ago

What buyers say about wellgard collagen powder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Excellent product”

Solubility10%

“dissolves easily”

Value For Money10%

“Best price”

Taste-Overall8%

“no weird taste”

Joint Pain5%

“Ease of joint pain”

Advertised Vs Actual Product4%

“As advertised”

Ease Of Use4%

“Easy to use”

Skin Health4%

“my skin have improved”

Efficiency3%

“Work well”

Blend/Ratio2%

“I like this product as it mixes well with drinks and food”

What buyers complain about

Taste-Overall31%

“Horrible taste”

Smell5%

“Awful stuff it has a really stong smell”

Solubility4%

“Doesn't dissolve well in water”

Vegan/Organic4%

“Not suitable. pure Bovine”

Flavor4%

“No flavour”

Value For Money3%

“very expensive”

Functionality-Overall3%

“Doesn't work”

Allergies3%

“Problem with skin irritation”

Side Effects2%

“Did nothing for my side effects”

Acid Regulator/Stomach Ache Relief2%

“after consuming one scoop I had upset stomach”

Common questions

Is wellgard collagen powder profitable to sell on Amazon United Kingdom?: The niche generates £316K/yr across 8 tracked products. 90-day search growth is -13.6%. Flapen's verdict: Skip it (43/100).
How competitive is the wellgard collagen powder niche?: 3 brands and 5 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in wellgard collagen powder?: Top complaints mined from reviews: Taste-Overall, Smell, Solubility. The return rate is 0.1%.
When does demand for wellgard collagen powder peak?: Demand is steady year-round — the busiest month runs 1.9× the quietest.
What does it cost to enter the wellgard collagen powder niche?: Listings span £10.19–£25.45; the average listing price is £15.24 (sweet spot $15–$100). The average incumbent carries 4,047 reviews — the moat a new listing must climb.