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Wellgard Collagen Powder

Fail

The top 5 brands take 100% of clicks, so Wellgard Collagen Powder is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£316K/yr272K searches / yr
90-day growth
-13.6%search demand this quarter
Competition
88%top-5 click share · 3 brands · 5 sellers

Flapen Score

Wellgard Collagen Powder against its category

The dotted line is the Health & Personal Care average. Past it, Wellgard Collagen Powder is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wellgard Collagen Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wellgard Collagen Powder 272K times last year and spent an estimated £316K. All 3 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £316K a year.

Searches, last 12 months
272K
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
7.6%
Market size, estimated
£316Ka year
Peak month
March1.9× the quietest month
Top search term
wellgard collagen powder85K searches a year

02 · Price

A sale here is worth £15.24.

Listings sell for £15.24 on average, from £10.19 to £25.45. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 3,000 to 4,000 of them. At £15.24 that is £46K to £61K a year per listing.

Average price
£15.24inside the $15 to $100 sweet spot
Price range
£10.19–£25.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
3,000–4,000
Revenue per listing a year
£46K–£61K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #19 within Bacterial Cultures. It carries 4,047 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#19in Bacterial Cultures
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,047per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Wellgard Collagen Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£63K£127K£190K£253K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Wellgard91%
  • Myprotein4%
  • Nutravita4%

Demand

Wellgard Collagen Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Wellgard Collagen Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wellgard collagen powder85K/yr
  • wellgard63K/yr
  • wellguard24K/yr
  • protein collagen powder10K/yr
  • my protein collagen11K/yr
  • my protein collagen protein powder8K/yr
  • protein and collagen powder6K/yr
  • wellgard collagen12K/yr
  • collagen and protein powder5K/yr
  • collagen powder 1kg7K/yr

Reviews and returns

What reviews say buyers love and hate about Wellgard Collagen Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall31%−0.16

Horrible taste

Doesnt taste like anything

Almost tasteless

Smell5%−0.03

Awful stuff it has a really stong smell

The taste and smell are very unpleasant

It does have a smell

Solubility4%+0.10

Doesn't dissolve well in water

It just doesnt mix well

Doesn't dissolve

Vegan/Organic4%−0.06

Not suitable. pure Bovine

Halal - not for me

unfortunately is halal

Flavor4%

No flavour

It really is totally unflavoured

is certainly not flavourless

Love

Quality-Overall20%+1.81

Excellent product

Just as described no complaints

This product has definitely improved

Solubility10%+0.10

dissolves easily

Easy to mix

it mixes well

Value For Money10%+0.51

Best price

Value for money

Excellent value for money

Taste-Overall8%−0.16

no weird taste

It has a slight taste

Excellent taste

Joint Pain5%+0.40

Ease of joint pain

Good for my joints

it helps with my joint pain

FAQ

Common Wellgard Collagen Powder questions

Answered from the same tracked data.