Wellbaby Multivitamin Liquid
FailDemand is soft, at -28.7% this quarter, so Wellbaby Multivitamin Liquid is a Fail.
- Flapen Score
- 41 / 100Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 4841
- Market size
- £275K/yr309K searches / yr
- 90-day growth
- -28.7%search demand this quarter
- Competition
- 85%top-5 click share · 9 brands · 103 sellers
Flapen Score
Wellbaby Multivitamin Liquid against its category
The dotted line is the Health & Personal Care average. Past it, Wellbaby Multivitamin Liquid is stronger. Inside it, weaker.
Market
The Wellbaby Multivitamin Liquid market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wellbaby Multivitamin Liquid 309K times last year and spent an estimated £275K. The top 5 brands take 92% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
12.9% of searches ended in a purchase last week.
Shoppers searched for this 309K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £275K a year.
- Searches, last 12 months
- 309K
- Growth, 90 days vs prior 90
- -28.7%
- Conversion, latest week
- 12.9%
- Market size, estimated
- £275Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- baby vitamins49K searches a year
02 · Price
A sale here is worth £6.91.
Listings sell for £6.91 on average, from £3.39 to £19.99. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £6.91 that is £21K to £28K a year per listing.
- Average price
- £6.91under the $15 to $100 sweet spot
- Price range
- £3.39–£19.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £21K–£28K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Over-the-Counter Medication. It carries 1,805 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #59in Over-the-Counter Medication
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,805per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Wellbaby Multivitamin Liquid products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Natures Aid Mini Drops Multi-Vitamin for Babies & Kids 50ml 9 Essential Vitamins Support Growth & Immune Health for Children Age 0-5 Years Old Sugar Free Vegan Non-GMO Gluten-Free Dropper Included
- Price
- £4.58
- Rating
- 4.5/5
- Reviews
- 7,303
- Age
- 11y ago
Vitabiotics Wellbaby Multi-Vitamin Liquid 150ml (Pack of 1)
- Price
- £3.39
- Rating
- 4.6/5
- Reviews
- 3,776
- Age
- 16y ago
Wellbaby Multivitamin Drops by Vitabiotics - Comprehensive Multivitamin for Babies 4-24 Months - from The UKs No.1 Baby Supplement Brand
- Price
- £3.54
- Rating
- 4.3/5
- Reviews
- 1,523
- Age
- 14y ago
Natures Aid Mini Drops Immune Plus for Kids 50ml - Immune Support with Zinc and Vitamin C - Sugar Free Vegan Non-GMO Natural Supplement for Infants and Children Age 0-5 Years Old - Dropper Included
- Price
- £4.85
- Rating
- 4.6/5
- Reviews
- 1,567
- Age
- 6y ago
Tonic Health Baby Multivitamin Drops - 14 Baby Vitamins A C D Minerals and Plants - No Sugar/Preservatives - Kids Vitamins 6 to 36 mos for Growth and Development Peach and Banana 30ml (Pack of 1)
- Price
- £7.68
- Rating
- 4.1/5
- Reviews
- 164
- Age
- 1y ago
Trending
90-day click momentum
Provitavit Childrens Vitamin Drops - NHS Recommended Vitamins A C and D for Children with the Required 10 microgram (400IU) Level of Vitamin D. Supports Healthy Bones Teeth and Immune System.
- Price
- £6.59
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 5mo ago
Vitabiotics Wellbaby Multi-Vitamin Liquid 150ml (Pack of 1)
- Price
- £3.39
- Rating
- 4.6/5
- Reviews
- 3,776
- Age
- 16y ago
Kids Multivitamin Gummies - 13 Essential Kids Vitamins 1 Month Supply - Chewable Multivitamins Gummies 3-12 and Older - Childrens Vitamins - Novomins
- Price
- £7.90
- Rating
- 4.6/5
- Reviews
- 2,421
- Age
- 5y ago
Tonic Health Baby Multivitamin Drops - 14 Baby Vitamins A C D Minerals and Plants - No Sugar/Preservatives - Kids Vitamins 6 to 36 mos for Growth and Development Peach and Banana 30ml (Pack of 1)
- Price
- £7.68
- Rating
- 4.1/5
- Reviews
- 164
- Age
- 1y ago
Wellbaby Multivitamin Drops by Vitabiotics - Comprehensive Multivitamin for Babies 4-24 Months - from The UKs No.1 Baby Supplement Brand
- Price
- £3.54
- Rating
- 4.3/5
- Reviews
- 1,523
- Age
- 14y ago
Newest
by launch dateProvitavit Childrens Vitamin Drops - NHS Recommended Vitamins A C and D for Children with the Required 10 microgram (400IU) Level of Vitamin D. Supports Healthy Bones Teeth and Immune System.
- Price
- £6.59
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 5mo ago
Tonic Health Baby Multivitamin Drops - 14 Baby Vitamins A C D Minerals and Plants - No Sugar/Preservatives - Kids Vitamins 6 to 36 mos for Growth and Development Peach and Banana 30ml (Pack of 1)
- Price
- £7.68
- Rating
- 4.1/5
- Reviews
- 164
- Age
- 1y ago
Physis Kids Vitamins & Omega 3 Gummies | Toddler Vitamins Age 2+ | Immunity Development Cognition | Childrens Multivitamins | Kids Gummies | 30 Natural Orange Soft Chews | Yum Gum Hero Buddy Bear
- Price
- £8.22
- Rating
- 4.4/5
- Reviews
- 451
- Age
- 5y ago
Kids Multivitamin Gummies - 13 Essential Kids Vitamins 1 Month Supply - Chewable Multivitamins Gummies 3-12 and Older - Childrens Vitamins - Novomins
- Price
- £7.90
- Rating
- 4.6/5
- Reviews
- 2,421
- Age
- 5y ago
Natures Aid Mini Drops Immune Plus for Kids 50ml - Immune Support with Zinc and Vitamin C - Sugar Free Vegan Non-GMO Natural Supplement for Infants and Children Age 0-5 Years Old - Dropper Included
- Price
- £4.85
- Rating
- 4.6/5
- Reviews
- 1,567
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
103
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
6%
- Wellbaby48%
- Natures Aid36%
- Tonic Health3%
- Abidec3%
- Physis2%
- Haliborange2%
- Open — no brand owns it (3 brands, 6%)
Demand
Wellbaby Multivitamin Liquid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Wellbaby Multivitamin Liquid search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baby vitamins49K/yr
- wellbaby vitamins 6 months- 4 years32K/yr
- toddler vitamins27K/yr
- baby multivitamin drops22K/yr
- well baby multivitamins liquid20K/yr
- wellbaby18K/yr
- baby vitamin drops16K/yr
- toddler vitamins age 216K/yr
- toddler multivitamins13K/yr
- wellbaby multivitamin drops12K/yr
Reviews and returns
What reviews say buyers love and hate about Wellbaby Multivitamin Liquid
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Theres no strong taste
Metallic taste
Not a great taste
being unable to open
it has been impossible to open them
impossible to get into the bottle
Unfortunately, the smell is very strong and unpleasant
It has a very distinct smell
strange smell colour and taste
This is an awful vitamin for babies - its has a terrible smell and taste - the after taste is strong and awful
unlike other multivitamins she had in the past
Its also very expensive compared to other recommended vitamins
because it does leak
Had to throw it out because it had leaked all over the box and smelt different
The bottle was leaking and half open
Love
Convenient for vitamins
Great vitamin
Excellent vitamins for Vegans
Lovely taste
The taste is really fruity
The gummies taste nice
Good quality
Great product
Bought this as its such a well known brand
Easy to use
Easy to give
easy to open unlike a lot of them
Very affordable
Good value for money
Good for the money
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wellbaby Multivitamin Liquid questions
Answered from the same tracked data.