Weighted Eye Mask
FailDemand is soft, at -10.8% this quarter, so Weighted Eye Mask is a Fail.
- Flapen Score
- 46 / 100Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 4846
- Market size
- £91K/yr183K searches / yr
- 90-day growth
- -10.8%search demand this quarter
- Competition
- 68%top-5 click share · 14 brands · 21 sellers
Flapen Score
Weighted Eye Mask against its category
The dotted line is the Health & Personal Care average. Past it, Weighted Eye Mask is stronger. Inside it, weaker.
Market
The Weighted Eye Mask market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Weighted Eye Mask 183K times last year and spent an estimated £91K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
4.8% of searches ended in a purchase last week.
Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.
- Searches, last 12 months
- 183K
- Growth, 90 days vs prior 90
- -10.8%
- Conversion, latest week
- 4.8%
- Market size, estimated
- £91Ka year
- Peak month
- December6.4× the quietest month
- Top search term
- weighted eye mask76K searches a year
02 · Price
A sale here is worth £10.54.
Listings sell for £10.54 on average, from £5.68 to £23.27. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £10.54 that is £3K to £5K a year per listing.
- Average price
- £10.54under the $15 to $100 sweet spot
- Price range
- £5.68–£23.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #355 within Sleep & Snoring Aids. It carries 2,363 reviews at 3.84 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 94%
- Out of stock, average day
- 20.0%
- Average rank
- #355in Sleep & Snoring Aids
- Average rating
- 3.84 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,363per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Weighted Eye Mask products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Yoga-Mad Eye Pillow | 100% Organic Cotton | Lavender & Linseed FIlled Yoga Pillow | Stress Relief Eye Bag for Aromatherapy Relaxation and Tired Eyes - purple
- Price
- £5.68
- Rating
- 4.3/5
- Reviews
- 1,589
- Age
- 13y ago
Blackout Eye Mask for Sleeping Sleep Mask with 3D Deep Eye Cups and Gentle Weighted Comfort Adjustable No Eye Pressure Eye Mask for Travel Flights Bedroom Accessory Gift for Men and Women Black
- Price
- £6.83
- Rating
- 4.5/5
- Reviews
- 799
- Age
- 2y ago
Umisleep Sleep Mask Women Men 2026 3D Weighted Eye Mask Blocking Lights Sleeping Mask Relieve Stress Headache Eye Cover Adjustable Strap 120g Blindfold for Travel/Nap/All Night Sleeping
- Price
- £7.12
- Rating
- 4.4/5
- Reviews
- 2,289
- Age
- 4y ago
MyHalos 100% Blackout Sleep Masks for Women & Men - Zero Eye Pressure Eye Mask for Sleeping -Our Halo Sleep Mask Includes a Storage Pouch- Black Eye Mask for Travel or Blindfold
- Price
- £8.08
- Rating
- 4.6/5
- Reviews
- 22,335
- Age
- 4y ago
Sivio Weighted Eye Mask for Women & Men Heatable and Freezeable Weighted Eye Pillow with Silica Beads & Adjustable Strap Soft Breathable Cotton Eye Cover for Sleeping Faster and Better
- Price
- £10.29
- Rating
- 4.2/5
- Reviews
- 3,279
- Age
- 5y ago
Trending
90-day click momentum
Nodpod Soft Pressure Sleep Mask | Patented Light Blocking Design for Sleeping Traveling & Relaxing - Black Onyx
- Price
- £23.27
- Rating
- 4.6/5
- Reviews
- 1,832
- Age
- 4y ago
Yoga-Mad Eye Pillow | 100% Organic Cotton | Lavender & Linseed FIlled Yoga Pillow | Stress Relief Eye Bag for Aromatherapy Relaxation and Tired Eyes - purple
- Price
- £5.68
- Rating
- 4.3/5
- Reviews
- 1,589
- Age
- 13y ago
Rudfovn Weighted Eye Mask for Sleeping Weighted Sleep Mask with Glass Beads for Home Travel (Black)
- Price
- £7.09
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Blackout Eye Mask for Sleeping Sleep Mask with 3D Deep Eye Cups and Gentle Weighted Comfort Adjustable No Eye Pressure Eye Mask for Travel Flights Bedroom Accessory Gift for Men and Women Black
- Price
- £6.83
- Rating
- 4.5/5
- Reviews
- 799
- Age
- 2y ago
100% Blackout Sleep Mask for Women Soft Silk-Feel 3D Contoured Eye Mask with Lash-Friendly Deep Eye Cups Adjustable Weighted Sleep Mask for Travel Essentials Night Shifts Gift and Day Sleep Pink
- Price
- £6.64
- Rating
- 4.6/5
- Reviews
- 1,772
- Age
- 2y ago
Newest
by launch date
Weighted Sleep Mask Eye Mask for Sleeping with Gentle Pressure Weighted Eye Mask for Deep Sleep Relaxing Eye Cover for Travel and Home Use Grey Colour Single Piece
- Price
- £6.16
- Rating
- 1.0/5
- Reviews
- 2
- Age
- 5mo ago
Rudfovn Weighted Eye Mask for Sleeping Weighted Sleep Mask with Glass Beads for Home Travel (Black)
- Price
- £7.09
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Weighted Sleep Mask with Glass Beads 245g Blackout Eye Cover for Deep Sleep 76cm Eye Mask with Adjustable Strap for Side Sleepers Cooling & Warm Therapy for Travel Home Office (Pink)
- Price
- £15.96
- Rating
- 4.1/5
- Reviews
- 3
- Age
- 6mo ago
Nodpoud Sleep Mask
- Price
- £20.13
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 7mo ago
Weighted Eye Mask Relaxing Eye Cover Travel Sleeping Mask with Beads and Cotton Relieve Eyes Fatigue for Men and Women Long Sleeping Eyemasks Compact for Train and Home Use (Purple)
- Price
- £10.04
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
21
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
19%
- Yoga-Mad33%
- FACEMOON20%
- Umisleep9%
- myhalos9%
- Sivio7%
- VLUVLA4%
Demand
Weighted Eye Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.4×
Search terms
Top Weighted Eye Mask search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- weighted eye mask76K/yr
- weighted eye mask for sleeping39K/yr
- weighted sleep mask36K/yr
- nodpod weighted sleep mask26K/yr
- weighted eye mask for sleep2K/yr
- nod pod weighted eye mask4K/yr
Reviews and returns
What reviews say buyers love and hate about Weighted Eye Mask
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not comfortable at all
Not at all comfortable to wear
making it uncomfortable to wear
I struggle with sleep
which disrupted my sleep
struggling to fall asleep again
Uncomfortable strap
Stitching on the strap started to come undone after one use
The strap is not great as well
Uncomfortable and heavy
Plus they are very bulky
the mask is too heavy
Chemical smell
No scent
Smells of chemicals
Love
Comfortable to wear
Excellent comfort
Comfortable on your face
Good night sleep
Best sleep mask
it helps me fall asleep faster
Great product Shane
Lovely quality cover
Amazing quality
Soft to touch
Soft and comfortable
The material is soft
reliable eye mask
Very comfortable on the eye
Great eye mask
Return
0.7% Return rate 19% Fixable by listing
Not comfortable at all
Not at all comfortable to wear
making it uncomfortable to wear
Some fitting issues
The amount is seriously small
Quite big
Uncomfortable and heavy
Plus they are very bulky
the mask is too heavy
I struggle with sleep
which disrupted my sleep
struggling to fall asleep again
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Weighted Eye Mask questions
Answered from the same tracked data.