weighted eye mask
Skip itSoft demand (-10.8% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Price range
Okay£5.68–£23.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,362.94avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.54avg listing price — sweet spot $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad£91K£91K/yr · 183K searches
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, weighted eye mask is a £91K/yr Amazon United Kingdom market (183K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
weighted eye mask market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £63K–£84K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #355
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 88%
- Out of stock
- 20.0%
- Avg brand age
- 29 months
- Avg seller age
- 210 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
21
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
19%
- Yoga-Mad33%
- FACEMOON20%
- Umisleep9%
- myhalos9%
- Sivio7%
- VLUVLA4%
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -10.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.4×
Top weighted eye mask search terms
- weighted eye mask76K/yr
- weighted eye mask for sleeping39K/yr
- weighted sleep mask36K/yr
- nodpod weighted sleep mask26K/yr
- weighted eye mask for sleep2K/yr
- nod pod weighted eye mask4K/yr
Top weighted eye mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yoga-Mad Eye Pillow | 100% Organic Cotton | Lavender & Linseed FIlled Yoga Pillow | Stress Relief Eye Bag for Aromatherapy Relaxation and Tired Eyes - purple
Yoga-Mad£5.684.3★1,589 rev
Blackout Eye Mask for Sleeping Sleep Mask with 3D Deep Eye Cups and Gentle Weighted Comfort Adjustable No Eye Pressure Eye Mask for Travel Flights Bedroom Accessory Gift for Men and Women Black
FACEMOON£6.834.5★799 rev
Umisleep Sleep Mask Women Men 2026 3D Weighted Eye Mask Blocking Lights Sleeping Mask Relieve Stress Headache Eye Cover Adjustable Strap 120g Blindfold for Travel/Nap/All Night Sleeping
Umisleep£7.124.4★2,289 rev
MyHalos 100% Blackout Sleep Masks for Women & Men - Zero Eye Pressure Eye Mask for Sleeping -Our Halo Sleep Mask Includes a Storage Pouch- Black Eye Mask for Travel or Blindfold
myhalos£8.084.6★22,335 rev
Sivio Weighted Eye Mask for Women & Men Heatable and Freezeable Weighted Eye Pillow with Silica Beads & Adjustable Strap Soft Breathable Cotton Eye Cover for Sleeping Faster and Better
Sivio£10.294.2★3,279 rev
Newest
by launch date
Weighted Sleep Mask Eye Mask for Sleeping with Gentle Pressure Weighted Eye Mask for Deep Sleep Relaxing Eye Cover for Travel and Home Use Grey Colour Single Piece
MAUDFEK£6.162 rev
Rudfovn Weighted Eye Mask for Sleeping Weighted Sleep Mask with Glass Beads for Home Travel (Black)
Rudfovn£7.090 rev
Weighted Sleep Mask with Glass Beads 245g Blackout Eye Cover for Deep Sleep 76cm Eye Mask with Adjustable Strap for Side Sleepers Cooling & Warm Therapy for Travel Home Office (Pink)
Generic£15.963 rev
Nodpoud Sleep Mask
AILISK£20.131 rev
Weighted Eye Mask Relaxing Eye Cover Travel Sleeping Mask with Beads and Cotton Relieve Eyes Fatigue for Men and Women Long Sleeping Eyemasks Compact for Train and Home Use (Purple)
VLUVLA£10.044 rev
Trending
90-day click momentum
Nodpod Soft Pressure Sleep Mask | Patented Light Blocking Design for Sleeping Traveling & Relaxing - Black Onyx
nodpod£23.274.6★
Yoga-Mad Eye Pillow | 100% Organic Cotton | Lavender & Linseed FIlled Yoga Pillow | Stress Relief Eye Bag for Aromatherapy Relaxation and Tired Eyes - purple
Yoga-Mad£5.684.3★
Rudfovn Weighted Eye Mask for Sleeping Weighted Sleep Mask with Glass Beads for Home Travel (Black)
Rudfovn£7.090.0★
Blackout Eye Mask for Sleeping Sleep Mask with 3D Deep Eye Cups and Gentle Weighted Comfort Adjustable No Eye Pressure Eye Mask for Travel Flights Bedroom Accessory Gift for Men and Women Black
FACEMOON£6.834.5★
100% Blackout Sleep Mask for Women Soft Silk-Feel 3D Contoured Eye Mask with Lash-Friendly Deep Eye Cups Adjustable Weighted Sleep Mask for Travel Essentials Night Shifts Gift and Day Sleep Pink
FACEMOON£6.644.6★
What buyers say about weighted eye mask
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable to wear”
“Good night sleep”
“Great product Shane”
“Soft to touch”
“reliable eye mask”
“Excellent for the money”
“Its a great snug fit”
“Perfect description”
“Also adjustable strap”
“easy to adjust”
What buyers complain about
“Not comfortable at all”
“I struggle with sleep”
“Uncomfortable strap”
“Uncomfortable and heavy”
“Chemical smell”
“Some fitting issues”
“the mask is so thick it really gets in the way”
“Black out”
“Just a floppy piece of material”
“The strap hasn't stretched”
Top return reasons
Common questions
- Is weighted eye mask profitable to sell on Amazon United Kingdom?
- The niche generates £91K/yr across 16 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the weighted eye mask niche?
- 14 brands and 21 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in weighted eye mask?
- Top complaints mined from reviews: Comfort-Overall, Sleep Quality, Strap/String Quality. The return rate is 0.7%.
- When does demand for weighted eye mask peak?
- Demand peaks in Nov–Dec; the busiest month runs 6.4× the quietest.
- What does it cost to enter the weighted eye mask niche?
- Listings span £5.68–£23.27; the average listing price is £10.54 (sweet spot $15–$100). The average incumbent carries 2,363 reviews — the moat a new listing must climb.