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Weight Watchers Scales

Maybe

Products sell for $18.19 on average, inside the sweet spot. But the top 5 brands take 99% of clicks, so Weight Watchers Scales is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 48
Market size
£250K/yr169K searches / yr
90-day growth
-5.6%search demand this quarter
Competition
46%top-5 click share · 6 brands · 21 sellers

Flapen Score

Weight Watchers Scales against its category

The dotted line is the Health & Personal Care average. Past it, Weight Watchers Scales is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Weight Watchers Scales market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Weight Watchers Scales 169K times last year and spent an estimated £250K. The top 5 brands take 99% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £250K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
-5.6%
Conversion, latest week
8.1%
Market size, estimated
£250Ka year
Top search term
salter bathroom scales68K searches a year

02 · Price

A sale here is worth £18.19.

Listings sell for £18.19 on average, from £8.25 to £52.37. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £18.19 that is £5K to £9K a year per listing.

Average price
£18.19inside the $15 to $100 sweet spot
Price range
£8.25–£52.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£5K–£9K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #30 within Medical Supplies & Equipment. It carries 30,320 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#30in Medical Supplies & Equipment
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
30,320per listing
Listings tracked
27

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Weight Watchers Scales products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

21

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

46%

Top 20: 93%

Open market

0%

  • Salter80%
  • Etekcity13%
  • TANITA3%
  • Posture2%
  • HOMEBUDS1%
  • RENPHO1%

Search terms

Top Weight Watchers Scales search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salter bathroom scales68K/yr
  • weight watchers scales19K/yr
  • salter scales bathroom9K/yr
  • etekcity scales14K/yr
  • ww scales6K/yr
  • salter weighing scales7K/yr
  • bathroom scales salter5K/yr
  • salter digital bathroom scales4K/yr
  • vesync smart scales4K/yr
  • scales for body weight salter3K/yr

Reviews and returns

What reviews say buyers love and hate about Weight Watchers Scales

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Measurement/Reading Accuracy20%−0.14

Inaccurate reading

Inconsistent Readings

Inaccurate scale

Accuracy-Overall16%−0.04

Dangerously Inaccurate

Inaccurate scale

Inaccurate Readings

Durability14%−0.09

Didnt last

Completely dead

Did not last a year

Quality-Overall7%+0.56

Poor quality scales not recommended

Complete rubbish

Poor quality

Functionality-Overall6%−0.04

Dont work properly

Didn't work

Didnt function as described

Love

Value For Money19%+1.51

Decent price

Great value for money

Excellent value

Quality-Overall15%+0.56

Best Quality

The build quality is excellent

Decent build quality

Ease Of Use14%+1.00

Easy to read

Easy to Use

easy to handle

Accuracy-Overall12%−0.04

Easy and accurate

Very accurate

Accurate and Easy to Use

Advertised Vs Actual Product6%+0.45

As advertised

As described

Exactly what I wanted

Return

1.7% Return rate 12% Fixable by listing

Measurement/Reading Accuracy30%▇██▇██

Inaccurate reading

Inconsistent Readings

Inaccurate scale

Functionality-Overall17%█▇█▇▇█

Dont work properly

Didn't work

Didnt function as described

Accuracy-Overall10%█▆▇█▇▇

Dangerously Inaccurate

Inaccurate scale

Inaccurate Readings

Size-Overall8%▇▇█▇▆█

Quite small

they are quite narrow

It's a bit big

Defective Material/Parts7%█▇▆▇▆▆

FAQ

Common Weight Watchers Scales questions

Answered from the same tracked data.