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Weight Watchers Scales

Weight Watchers Scales shows a sweet-spot price point ($18.19 avg), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 46Growth 22Conversion 79Competition 65Returns 81Price range 83Avg price 83Brand share 3Review moat 11Quality gap 67
This niche Category average

Is Weight Watchers Scales profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Weight Watchers Scales is a £250K/yr Amazon United Kingdom market (169K searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 52/100.

Weight Watchers Scales: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -5.6% over the last 90 days and 8.1% of searches end in a purchase.

£250K

revenue / yr

Units sold / yr15K
Search volume / yr-5.6%169K
Conversion rate8.1%
Avg price£18.19

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers6 · 21
Top-5 product click share46%
Open market1%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement93%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews30,320

Top Weight Watchers Scales products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

£0£10K£20K£30K£40K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

21

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

46%

Top 20: 93%

Open market

0%

  • Salter80%
  • Etekcity13%
  • TANITA3%
  • Posture2%
  • HOMEBUDS1%
  • RENPHO1%

Top Weight Watchers Scales search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • salter bathroom scales68K/yr
  • weight watchers scales19K/yr
  • salter scales bathroom9K/yr
  • etekcity scales14K/yr
  • ww scales6K/yr
  • salter weighing scales7K/yr
  • bathroom scales salter5K/yr
  • salter digital bathroom scales4K/yr
  • vesync smart scales4K/yr
  • scales for body weight salter3K/yr

What reviews say buyers love and hate about Weight Watchers Scales

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Value For Money19%

Decent price

Quality-Overall15%

Best Quality

Ease Of Use14%

Easy to read

Accuracy-Overall12%

Easy and accurate

Advertised Vs Actual Product6%

As advertised

What buyers complain about

80% of reviews
Measurement/Reading Accuracy20%

Inaccurate reading

Accuracy-Overall16%

Dangerously Inaccurate

Durability14%

Didnt last

Quality-Overall7%

Poor quality scales not recommended

Functionality-Overall6%

Dont work properly

Weight Watchers Scales return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

12%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Measurement/Reading Accuracy
30%
2Functionality-Overall
17%
3Accuracy-Overall
10%
4Size-Overall
8%
5Defective Material/Parts
7%

Common Weight Watchers Scales questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Weight Watchers Scales 52/100 on Amazon United Kingdom — Worth a look. The niche generates £250K/yr across 27 tracked products. Search demand moved -5.6% over the last 90 days.
Weight Watchers Scales buyers on Amazon United Kingdom complain most about Measurement/Reading Accuracy, Accuracy-Overall, Durability, the themes mined from the niche's reviews. Its return rate is 1.7%.