Wedding Candle
MaybeReturns run at only 0.5% of orders. But shoppers spend only $28K a year here, so Wedding Candle is a Maybe.
- Flapen Score
- 53 / 100Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 4853
- Market size
- £28K/yr66K searches / yr
- 90-day growth
- +53.8%search demand this quarter
- Competition
- 48%top-5 click share · 18 brands · 39 sellers
Flapen Score
Wedding Candle against its category
The dotted line is the Health & Personal Care average. Past it, Wedding Candle is stronger. Inside it, weaker.
Market
The Wedding Candle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wedding Candle 66K times last year and spent an estimated £28K. The top 5 brands take 64% of clicks. Demand peaks in May–Jul–Aug–Sep. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
3.9% of searches ended in a purchase last week.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +53.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- +53.8%
- Conversion, latest week
- 3.9%
- Market size, estimated
- £28Ka year
- Peak month
- August2.4× the quietest month
- Top search term
- wedding candle23K searches a year
02 · Price
A sale here is worth £10.87.
Listings sell for £10.87 on average, from £5.75 to £16.28. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £10.87 that is £0 to £1K a year per listing.
- Average price
- £10.87under the $15 to $100 sweet spot
- Price range
- £5.75–£16.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 21.0% of listings are out of stock. The average listing ranks #536 within Alternative Medicine. It carries 117 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 68%
- Out of stock, average day
- 21.0%
- Average rank
- #536in Alternative Medicine
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 117per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 0 of last year's 15 launches as successful.
15 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Wedding Candle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Me to You Tatty Teddy 3-Wick Congratulations Candle - Official Wedding Collection White
- Price
- £8.04
- Rating
- 4.7/5
- Reviews
- 121
- Age
- 2y ago

Engagement Gift Romantic Mr & Mrs 2026 Scented Candle Natural Soy Wax Candle with Luxurious Scent Wedding Proposal Gift for Couples 3.5oz Anniversary Present
- Price
- £7.43
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago

PRSTENLY Wedding Gifts for Bride and Groom Mr and Mrs Gifts for Couples
- Price
- £9.74
- Rating
- 4.7/5
- Reviews
- 80
- Age
- 12mo ago

GOMELLEY Mr and Mrs Gifts Wedding Gifts Engagement Bridal Shower Gift for Bride and Groom Handmade Lavender Wedding Candle(7oz)
- Price
- £10.87
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 8mo ago

Wedding Gifts for Bride and Groom Engagement Gift - Scented Candle Wedding Gifts for Wife Happy Marriage Presents for Couples Engagement Gift for Couples Wedding Day Presents
- Price
- £11.57
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 2y ago
Trending
90-day click momentum
Wedding Gifts for Bride and Groom 3.5oz Wedding Candle Engagement Gift Lavender Scented Candle Congratulations on Your Wedding Day Bride to Be Presents
- Price
- £7.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Pomchick - Wedding Day Scented Candle Gift with Floral Design Personalised Keepsake for Couple or Newlyweds Romantic Present for Bride and Groom Vegan
- Price
- £13.97
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

eBoutik - Strong Scented Romantic Ambiance Wedding Day Scented Candle - Floral Vanilla and Soft Linen Blend 95 Hour Burn Time - Engagment or Wedding Gift
- Price
- £6.71
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Pomchick - Beautiful Bride Scented Candle Gift | Personalised Wedding Keepsake | Engagement Bridal Shower Hen Party Gift
- Price
- £14.19
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago

Wickford & Co. Large Scented Candle In Glass Jar 15cm 450g - Wedding Bells
- Price
- £7.48
- Rating
- 4.3/5
- Reviews
- 137
- Age
- 6y ago
Newest
by launch date
Wedding Gifts for Bride and Groom 3.5oz Wedding Candle Engagement Gift Lavender Scented Candle Congratulations on Your Wedding Day Bride to Be Presents
- Price
- £7.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

eBoutik - Strong Scented Romantic Ambiance Wedding Day Scented Candle - Floral Vanilla and Soft Linen Blend 95 Hour Burn Time - Engagment or Wedding Gift
- Price
- £6.71
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

GOMELLEY Mr and Mrs Gifts Wedding Gifts Engagement Bridal Shower Gift for Bride and Groom Handmade Lavender Wedding Candle(7oz)
- Price
- £10.87
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 8mo ago

Engagement Gift Romantic Mr & Mrs 2026 Scented Candle Natural Soy Wax Candle with Luxurious Scent Wedding Proposal Gift for Couples 3.5oz Anniversary Present
- Price
- £7.43
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago

Pomchick - Beautiful Bride Scented Candle Gift | Personalised Wedding Keepsake | Engagement Bridal Shower Hen Party Gift
- Price
- £14.19
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
39
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
48%
Top 20: 92%
Open market
30%
- Me To You18%
- PRSTENLY16%
- Pomchick11%
- Cumnvulnt10%
- GoMelley9%
- Einanmut6%
Demand
Wedding Candle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jul, Aug, Sep · busiest ÷ quietest = 2.4×
Search terms
Top Wedding Candle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wedding candle23K/yr
- wedding day candle16K/yr
- wedding candles9K/yr
- bride candle4K/yr
- wedding day yankee candle5K/yr
- wedding candles for bride and groom5K/yr
- yankee candle wedding day4K/yr
Reviews and returns
What reviews say buyers love and hate about Wedding Candle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not very fragranced
Very weak scent
Smell
Disappointed the candles looked much bigger in the picture
This is very small
Beautiful candle gift just smaller than expected
just looks very cheap for the price
a bit expensive
Waste of money
the candle came a bit cracked on the top so it looked bad as gift
So glad I didn't gift them
nevertheless the soot discoloured the walls
Love
Wedding gift
Beautiful gift
Lovely gift and nicely presented
Well scented
Lovely fragrance ideal for a gift
Love the smell
Excellent Quality & A Perfect Present
Excellent quality candles
Very good quality
Nice little candle set
the candles are lovely
This is a really nice candle
Like it was described
Does exactly as it says on the box
Item exactly as shown
Return
0.5% Return rate 43% Fixable by listing
Disappointed the candles looked much bigger in the picture
This is very small
Beautiful candle gift just smaller than expected
Not very fragranced
Very weak scent
Smell
the candle came a bit cracked on the top so it looked bad as gift
So glad I didn't gift them
advertised differently
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wedding Candle questions
Answered from the same tracked data.









