Waxing Kit

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

+17.3%

Conversion, latest week

4.1%

Market size, estimated

£1.1Ma year

Peak month

July1.5× the quietest month

Top search term

waxing kit365K searches a year

Listings sell for £20.23 on average, from £10.37 to £38.63. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £20.23 that is £30K to £40K a year per listing.

Average price

£20.23inside the $15 to $100 sweet spot

Price range

£10.37–£38.63

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

1,500–2,000

Revenue per listing a year

£30K–£40K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #18 within Shaving & Hair Removal. It carries 1,633 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

9.6%

Average rank

#18in Shaving & Hair Removal

Average rating

4.28 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,633per listing

Listings tracked

25

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

35 months