Waxing Kit
MaybeReturns run at only 1.0% of orders. But the top 5 brands take 79% of clicks, so Waxing Kit is a Maybe.
- Flapen Score
- 64 / 100Top 4% of 2,035 Health & Personal Care niches · +16 vs the category median of 4864
- Market size
- £1.1M/yr1.4M searches / yr
- 90-day growth
- +17.3%search demand this quarter
- Competition
- 55%top-5 click share · 14 brands · 21 sellers
Flapen Score
Waxing Kit against its category
The dotted line is the Health & Personal Care average. Past it, Waxing Kit is stronger. Inside it, weaker.
Market
The Waxing Kit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Waxing Kit 1.4M times last year and spent an estimated £1.1M. The top 5 brands take 79% of clicks. Demand peaks in Jul. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
4.1% of searches ended in a purchase last week.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- +17.3%
- Conversion, latest week
- 4.1%
- Market size, estimated
- £1.1Ma year
- Peak month
- July1.5× the quietest month
- Top search term
- waxing kit365K searches a year
02 · Price
A sale here is worth £20.23.
Listings sell for £20.23 on average, from £10.37 to £38.63. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £20.23 that is £30K to £40K a year per listing.
- Average price
- £20.23inside the $15 to $100 sweet spot
- Price range
- £10.37–£38.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £30K–£40K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #18 within Shaving & Hair Removal. It carries 1,633 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 9.6%
- Average rank
- #18in Shaving & Hair Removal
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,633per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 3 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Waxing Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Waxing Kit Wax Warmer Wax Pot for Hair Removal: Wax Heater Kit for Waxing 5 Packs Wax Beads and 30 Applicator Sticks Painless Waxing Machine for Full Body
- Price
- £19.33
- Rating
- 4.3/5
- Reviews
- 742
- Age
- 2y ago
ANRUZ Waxing Kit Wax kit for Hair Removal Wax Pot for Waxing Professional with Silicone Bowl 4 Bags Wax Beads and 20 Applicator Sticks 2 Treatment Oils-at Home Wax Machine for Full Body Waxing
- Price
- £17.89
- Rating
- 4.2/5
- Reviews
- 1,644
- Age
- 3y ago
Mylee Professional Waxing Kit for Women & Men Electric Wax Pot Heater 100 Spatulas & 500g Premium Italian Stripless Hard Wax Beads Complete Hair Removal Set (Coconut & Arnica)
- Price
- £32.13
- Rating
- 4.4/5
- Reviews
- 4,977
- Age
- 8y ago
Waxing Kits Wax Heater for Hair Removal: 4 * 100g Hard Waxing Beads & 30 Waxing Sticks Waxing Machine Kit for Home Use Wax Kit Home Waxing Kit for Women/Men
- Price
- £16.90
- Rating
- 4.3/5
- Reviews
- 1,635
- Age
- 3y ago
Mylee Professional Waxing Kit for Women & Men Electric Wax Pot Heater 100 Spatulas & 500g Premium Italian Stripless Hard Wax Beads Complete Hair Removal Set (Charcoal & Green Tea)
- Price
- £31.06
- Rating
- 4.4/5
- Reviews
- 4,977
- Age
- 8y ago
Trending
90-day click momentum
My Skin WAX Professional Wax Heater Kit with Silicone Bowl Digital Hot Wax Warmer Stripless Waxing Kit with 400g Low Temperature Hypoallergenic Wax Face Bikini Body Hair Removal
- Price
- £23.16
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 8mo ago
Madors Waxing Kit Wax Warmer Wax Kit for Hair Removal With 4 Wax Beads Silicone Wax Pot for Full Body Legs Face Eyebrows Bikini Brazilian at Home (Black Waxing Kit)
- Price
- £16.99
- Rating
- 4.4/5
- Reviews
- 700
- Age
- 6mo ago
Mylee Professional Waxing Kit for Women & Men Electric Wax Pot Heater 100 Spatulas & 500g Premium Italian Stripless Hard Wax Beads Complete Hair Removal Set (Charcoal & Green Tea)
- Price
- £31.06
- Rating
- 4.4/5
- Reviews
- 4,977
- Age
- 8y ago
Professional Electric Wax Warmer and Heater for Soft Paraffin Warm CrÃme and Strip Wax Wax Melter for Hair Removal with Adjustable Temperature for Salon Quality Results
- Price
- £10.56
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 9mo ago
Waxing Kit Wax Warmer Heater Pot Wax Machine for Hair Removal Professional Full kit with 1 Bags Wax and 10 Applicator Sticks
- Price
- £11.98
- Rating
- 4.2/5
- Reviews
- 284
- Age
- 5y ago
Newest
by launch dateMadors Waxing Kit Wax Warmer Wax Kit for Hair Removal With 4 Wax Beads Silicone Wax Pot for Full Body Legs Face Eyebrows Bikini Brazilian at Home (Black Waxing Kit)
- Price
- £16.99
- Rating
- 4.4/5
- Reviews
- 700
- Age
- 6mo ago
My Skin WAX Professional Wax Heater Kit with Silicone Bowl Digital Hot Wax Warmer Stripless Waxing Kit with 400g Low Temperature Hypoallergenic Wax Face Bikini Body Hair Removal
- Price
- £23.16
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 8mo ago
Professional Electric Wax Warmer and Heater for Soft Paraffin Warm CrÃme and Strip Wax Wax Melter for Hair Removal with Adjustable Temperature for Salon Quality Results
- Price
- £10.56
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 9mo ago
Professional Electric Wax Warmer and Heater for Soft Paraffin Warm Crème and Strip Wax Melter for Hair Removal with Adjustable Temperature for Salon Quality Results
- Price
- £10.37
- Rating
- 3.8/5
- Reviews
- 17
- Age
- 10mo ago
Qintora Waxing Kit Wax Warmer Wax Pot Kit for Hair Removal At Home Hot Waxing Kit for Women Face Intimate Leg 5 Packs Beads 36 Applicator Sticks Intelligent Temperature Control Waxing Machine
- Price
- £19.88
- Rating
- 4.3/5
- Reviews
- 129
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
21
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
18%
- MYLEE25%
- IFANZETECH25%
- ANRUZ15%
- Vinmall10%
- Qintora4%
- Maromamix4%
- Open — no brand owns it (8 brands, 18%)
Demand
Waxing Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.5×
Search terms
Top Waxing Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- waxing kit365K/yr
- wax pot230K/yr
- wax kit169K/yr
- wax machine84K/yr
- wax heater72K/yr
- waxing53K/yr
- waxing kit for women58K/yr
- wax pot kit47K/yr
- hard wax kit31K/yr
- wax warmer41K/yr
Reviews and returns
What reviews say buyers love and hate about Waxing Kit
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very slow to heat up
Takes way too long to heat
Cant regulate heat
Bad quality
Wax doesnt have good quality
The wax is poor quality
Didn't work
it didnt work well at all
Not really effective
stop working after a month
Blew up on first use
Broke after 2 uses
Waste of money
its a bit expensive
not worth it
Love
Good product, works as suggested
Excellent product
The full kit is good quality
Excellent value for money
not expensive
Great Value
as a first timer I found it all easy to use
Easy to Use
Easy to use kit
Heats quickly
warms up well
The heater itself feels well made
I can say it's very effective
Very good results
it worked well
Return
1.0% Return rate 11% Fixable by listing
Very slow to heat up
Takes way too long to heat
Cant regulate heat
Didn't work
it didnt work well at all
Not really effective
Bad quality
Wax doesnt have good quality
The wax is poor quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Waxing Kit questions
Answered from the same tracked data.