wax strips
Launch itA $907K/yr market growing +35.7% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Great£907K£907K/yr · 964K searches
Growth
Good+35.7%90-day search growth — must beat 0% to launch
Review moat
Okay2,547.35avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Bad£6.16avg listing price — sweet spot $15–$100
Price range
Bad£2.57–£13.96cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, wax strips is a £907K/yr Amazon United Kingdom market (964K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jul. Verdict: Launch it — 60/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
wax strips market data
- Units sold / yr
- 150K–200K
- avg 6,000–8,000/product
- Revenue / yr
- £924K–£1.2M
- units × avg price
- Conversion rate
- 15.3%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 75%
- Out of stock
- 2.3%
- Avg brand age
- 43 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
171
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
10%
- Veet64%
- Beauty Formulas9%
- Makoto Nobu6%
- PURE AWARENESS5%
- RELMOS3%
- Sharmiz2%
- Open — no brand owns it (7 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +35.7% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.7×
Top wax strips search terms
- wax strips592K/yr
- waxing strips105K/yr
- veet wax strips91K/yr
- bikini wax strips34K/yr
- wax strips legs27K/yr
- wax strips bikini22K/yr
- leg wax strips14K/yr
- wax strip12K/yr
- wax strips body10K/yr
- waxing strips for women8K/yr
Top wax strips products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Veet Expert Cold Wax Strips 40 Count + 4 Finish Wipes Hair Removal Kit For Smooth Legs Gentle Solution For Delicate Skin Easy And Effective Use
Veet£8.474.2★1,393 rev
Veet Expert Cold Wax for Sensitive Skin Hair Removal On Legs & Body 20 Strips + 2 Finish Wipes Effective for Men Smooth Results
Veet£4.864.1★814 rev
Veet Expert Waxing Strips for Sensitive Skin - 20 Cold Wax Strips & 4 Finish Wipes for Eyebrow Facial Hair Removal - Hydrating Exfoliating Ideal for Face
Veet£4.874.1★2,426 rev
Beauty Formulas Cold Wax Strips 40s
Beauty Formulas£3.553.9★906 rev
100Pcs Professional Paper Wax Waxing Strips Hair Removal Strips for Women Men Facial Body Arms Legs Hair Cleaning and Remover (3.8×10cm 1.6 x 3.9 Inch)
Makoto Nobu£4.052.8★106 rev
Newest
by launch date
Wax Strips for Hair Removal Kit: 60 Pieces 40 Body & 20 Facial Waxing Strips for Face Eyebrow Arms Legs Underarm and Bikini
Sharmiz£13.961,199 rev
400 Pcs Non-Woven Wax Strips for Arms facial wax strips for women Men
KUTKE£4.869 rev
400 Pcs Non-Woven Wax Strips for Arms Eyebrow Hair Underarms & Face Hair Removal Waxing Strips Wax Paper Gentle & Effective(3.9in*1.6in)
Wzhiy£5.8356 rev
Beauty Formulas Vitamin E Cold Wax Strips 40s Pack of 2 (80 Strips Total) Hair Remover for Legs & Body
Beauty Formulas£5.88906 rev
100Pcs Professional Paper Wax Waxing Strips Hair Removal Strips for Women Men Facial Body Arms Legs Hair Cleaning and Remover (3.8×10cm 1.6 x 3.9 Inch)
Makoto Nobu£4.05106 rev
Trending
90-day click momentumWax Strips for Hair Removal Kit: 60 Pieces 40 Body & 20 Facial Waxing Strips for Face Eyebrow Arms Legs Underarm and Bikini
Sharmiz£13.964.6★
400 Pcs Non-Woven Wax Strips for Arms facial wax strips for women Men
KUTKE£4.863.3★
200Pcs Paper Wax Waxing Strips Non-Woven Wax Strips for Body Facial Arms Legs Hair Cleaning and Removal Small (3.8×10cm 1.6 x 3.9 Inch)
PUERFOCA£4.903.9★
100Pcs Professional Paper Wax Waxing Strips Hair Removal Strips for Women Men Facial Body Arms Legs Hair Cleaning and Remover (3.8×10cm 1.6 x 3.9 Inch)
Makoto Nobu£4.052.8★
Nads Body Wax Strips hair removal wax with Shea Butter 24 Wax Strips
Nad's£5.653.8★
What buyers say about wax strips
What buyers praise and complain about, mined from review topics.What buyers love
“relatively affordable”
“Best quality”
“Easy to use”
“Does exactly what it says”
“Theyre also gentle enough for sensitive areas”
“Does the job”
“Not much irritation”
“Super soft”
“Great size and a long lasting supply”
“Very effective”
What buyers complain about
“This product is not fit for purpose”
“Its not as sticky”
“Barely works”
“Irritates skin”
“Remarkably bad at doing what it's supposed to do: Pull out hair”
“Very misleading”
“Absolute rubbish”
“Expensive and doesn't work”
“Absolutely awful for sensitive skin”
“hurt like hell to remove”
Top return reasons
Common questions
- Is wax strips profitable to sell on Amazon United Kingdom?
- The niche generates £907K/yr across 20 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +35.7%. Flapen's verdict: Launch it (60/100).
- How competitive is the wax strips niche?
- 13 brands and 171 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in wax strips?
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Functionality-Overall. The return rate is 0.2%.
- When does demand for wax strips peak?
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- What does it cost to enter the wax strips niche?
- Listings span £2.57–£13.96; the average listing price is £6.16 (sweet spot $15–$100). The average incumbent carries 2,547 reviews — the moat a new listing must climb.