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Wax Strips

Maybe

An estimated 0.2% of orders come back. But prices span $2.57–$13.96, mostly outside the sweet spot, so Wax Strips is a Maybe.

Flapen Score
60
60 / 100
Top 9% of 2,035 Health & Personal Care niches · +12 vs the category median of 48
Market size
£907K/yr964K searches / yr
90-day growth
+35.7%search demand this quarter
Competition
62%top-5 click share · 13 brands · 171 sellers

Flapen Score

Wax Strips against its category

The dotted line is the Health & Personal Care average. Past it, Wax Strips is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wax Strips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wax Strips 964K times last year and spent an estimated £907K. The top 5 brands take 88% of clicks. Demand peaks in Jul. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 15.3% of those searches ended in a purchase.

Shoppers searched for this 964K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved +35.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £907K a year.

Searches, last 12 months
964K
Growth, 90 days vs prior 90
+35.7%
Conversion, latest week
15.3%
Market size, estimated
£907Ka year
Peak month
July1.7× the quietest month
Top search term
wax strips592K searches a year

02 · Price

A sale here is worth £6.16.

Listings sell for £6.16 on average, from £2.57 to £13.96. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At £6.16 that is £37K to £49K a year per listing.

Average price
£6.16under the $15 to $100 sweet spot
Price range
£2.57–£13.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
6,000–8,000
Revenue per listing a year
£37K–£49K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #16 within Shaving & Hair Removal. It carries 2,547 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
95%
Out of stock, average day
2.3%
Average rank
#16in Shaving & Hair Removal
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,547per listing
Listings tracked
20

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Wax Strips products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£91K£181K£272K£363K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

171

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

10%

  • Veet64%
  • Beauty Formulas9%
  • Makoto Nobu6%
  • PURE AWARENESS5%
  • RELMOS3%
  • Sharmiz2%
  • Open — no brand owns it (7 brands, 10%)

Demand

Wax Strips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Wax Strips search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wax strips592K/yr
  • waxing strips105K/yr
  • veet wax strips91K/yr
  • bikini wax strips34K/yr
  • wax strips legs27K/yr
  • wax strips bikini22K/yr
  • leg wax strips14K/yr
  • wax strip12K/yr
  • wax strips body10K/yr
  • waxing strips for women8K/yr

Reviews and returns

What reviews say buyers love and hate about Wax Strips

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
13%of negative reviews mention “Size-Overall”
0.2%of orders come back
“This product is not fit for purpose”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wax Strips questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data