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Wax Strips

Maybe

Returns run at only 0.2% of orders. But prices span $2.57–$13.96, mostly outside the sweet spot, so Wax Strips is a Maybe.

Flapen Score
60
60 / 100
Top 9% of 2,035 Health & Personal Care niches · +12 vs the category median of 48
Market size
£907K/yr964K searches / yr
90-day growth
+35.7%search demand this quarter
Competition
62%top-5 click share · 13 brands · 171 sellers

Flapen Score

Wax Strips against its category

The dotted line is the Health & Personal Care average. Past it, Wax Strips is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wax Strips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wax Strips 964K times last year and spent an estimated £907K. The top 5 brands take 88% of clicks. Demand peaks in Jul. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

15.3% of searches ended in a purchase last week.

Shoppers searched for this 964K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.3% of those searches ended in a purchase. Searches in the last 90 days moved +35.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £907K a year.

Searches, last 12 months
964K
Growth, 90 days vs prior 90
+35.7%
Conversion, latest week
15.3%
Market size, estimated
£907Ka year
Peak month
July1.7× the quietest month
Top search term
wax strips592K searches a year

02 · Price

A sale here is worth £6.16.

Listings sell for £6.16 on average, from £2.57 to £13.96. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At £6.16 that is £37K to £49K a year per listing.

Average price
£6.16under the $15 to $100 sweet spot
Price range
£2.57–£13.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
6,000–8,000
Revenue per listing a year
£37K–£49K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #16 within Shaving & Hair Removal. It carries 2,547 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
95%
Out of stock, average day
2.3%
Average rank
#16in Shaving & Hair Removal
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,547per listing
Listings tracked
20

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Wax Strips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£91K£181K£272K£363K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

171

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

10%

  • Veet64%
  • Beauty Formulas9%
  • Makoto Nobu6%
  • PURE AWARENESS5%
  • RELMOS3%
  • Sharmiz2%
  • Open — no brand owns it (7 brands, 10%)

Demand

Wax Strips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Wax Strips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wax strips592K/yr
  • waxing strips105K/yr
  • veet wax strips91K/yr
  • bikini wax strips34K/yr
  • wax strips legs27K/yr
  • wax strips bikini22K/yr
  • leg wax strips14K/yr
  • wax strip12K/yr
  • wax strips body10K/yr
  • waxing strips for women8K/yr

Reviews and returns

What reviews say buyers love and hate about Wax Strips

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%−0.11

This product is not fit for purpose

Tiny Strips

Too small

Adhesion/Stickiness13%−0.10

Its not as sticky

Doesnt stick

Found them very sticky

Functionality-Overall11%−0.12

Barely works

Not working properly

Dont work

Allergies7%−0.05

Irritates skin

Reaction

Gave me a rash

Hair Related7%−0.07

Remarkably bad at doing what it's supposed to do: Pull out hair

they dont get the hair out

barely pulled any hair out

Love

Value For Money21%+1.37

relatively affordable

Good for the money

Good value for money

Quality-Overall19%+1.22

Best quality

A reliable product

the wax is hight quality

Ease Of Use14%+1.05

Easy to use

Wax strips are a convenient

Easy to use comes with wipes good price

Advertised Vs Actual Product8%

Does exactly what it says

Did the job

As described

Sensitivity-Overall4%+0.19

Theyre also gentle enough for sensitive areas

I love it for sensitive skin

are very good for sensitive skin

Return

0.2% Return rate 75% Fixable by listing

Size-Overall63%▆▆▇█▇█

This product is not fit for purpose

Tiny Strips

Too small

Functionality-Overall10%█▅▅▅▄▄

Barely works

Not working properly

Dont work

Advertised Vs Actual Product7%▅█▂▄▄▅

Very misleading

Not as advertised

Not as Described

Adhesion/Stickiness5%▂█▄▄▃▂

Its not as sticky

Doesnt stick

Found them very sticky

Quality-Overall3%▄▃█▂▄▂

Absolute rubbish

Not as good as it used to be

Not good quality

FAQ

Common Wax Strips questions

Answered from the same tracked data.