Wax Strips
Wax Strips clears our launch bar: a $907K/yr market growing +35.7% this quarter with returns at 0.2%.
Flapen Score
Is Wax Strips profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Wax Strips is a £907K/yr Amazon United Kingdom market (964K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jul. Verdict: Launch it — 60/100.
Wax Strips: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +35.7% over the last 90 days and 15.3% of searches end in a purchase.
£907K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 20 products
Top Wax Strips products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Veet Expert Cold Wax Strips 40 Count + 4 Finish Wipes Hair Removal Kit For Smooth Legs Gentle Solution For Delicate Skin Easy And Effective Use
- Price
- £8.47
- Rating
- 4.2/5
- Reviews
- 1,393
- Age
- 3y ago
Veet Expert Cold Wax for Sensitive Skin Hair Removal On Legs & Body 20 Strips + 2 Finish Wipes Effective for Men Smooth Results
- Price
- £4.86
- Rating
- 4.1/5
- Reviews
- 814
- Age
- 3y ago
Veet Expert Waxing Strips for Sensitive Skin - 20 Cold Wax Strips & 4 Finish Wipes for Eyebrow Facial Hair Removal - Hydrating Exfoliating Ideal for Face
- Price
- £4.87
- Rating
- 4.1/5
- Reviews
- 2,426
- Age
- 3y ago
Beauty Formulas Cold Wax Strips 40s
- Price
- £3.55
- Rating
- 3.9/5
- Reviews
- 906
- Age
- 6y ago
100Pcs Professional Paper Wax Waxing Strips Hair Removal Strips for Women Men Facial Body Arms Legs Hair Cleaning and Remover (3.8×10cm 1.6 x 3.9 Inch)
- Price
- £4.05
- Rating
- 2.8/5
- Reviews
- 106
- Age
- 1y ago
Trending
90-day click momentum
Wax Strips for Hair Removal Kit: 60 Pieces 40 Body & 20 Facial Waxing Strips for Face Eyebrow Arms Legs Underarm and Bikini
- Price
- £13.96
- Rating
- 4.6/5
- Reviews
- 1,199
- Age
- 2mo ago
400 Pcs Non-Woven Wax Strips for Arms facial wax strips for women Men
- Price
- £4.86
- Rating
- 3.3/5
- Reviews
- 9
- Age
- 4mo ago
200Pcs Paper Wax Waxing Strips Non-Woven Wax Strips for Body Facial Arms Legs Hair Cleaning and Removal Small (3.8×10cm 1.6 x 3.9 Inch)
- Price
- £4.90
- Rating
- 3.9/5
- Reviews
- 42
- Age
- 8y ago
100Pcs Professional Paper Wax Waxing Strips Hair Removal Strips for Women Men Facial Body Arms Legs Hair Cleaning and Remover (3.8×10cm 1.6 x 3.9 Inch)
- Price
- £4.05
- Rating
- 2.8/5
- Reviews
- 106
- Age
- 1y ago
Nads Body Wax Strips hair removal wax with Shea Butter 24 Wax Strips
- Price
- £5.65
- Rating
- 3.8/5
- Reviews
- 7,677
- Age
- 18y ago
Newest
by launch dateWax Strips for Hair Removal Kit: 60 Pieces 40 Body & 20 Facial Waxing Strips for Face Eyebrow Arms Legs Underarm and Bikini
- Price
- £13.96
- Rating
- 4.6/5
- Reviews
- 1,199
- Age
- 2mo ago
400 Pcs Non-Woven Wax Strips for Arms facial wax strips for women Men
- Price
- £4.86
- Rating
- 3.3/5
- Reviews
- 9
- Age
- 4mo ago
400 Pcs Non-Woven Wax Strips for Arms Eyebrow Hair Underarms & Face Hair Removal Waxing Strips Wax Paper Gentle & Effective(3.9in*1.6in)
- Price
- £5.83
- Rating
- 3.8/5
- Reviews
- 56
- Age
- 9mo ago
Beauty Formulas Vitamin E Cold Wax Strips 40s Pack of 2 (80 Strips Total) Hair Remover for Legs & Body
- Price
- £5.88
- Rating
- 3.9/5
- Reviews
- 906
- Age
- 1y ago
100Pcs Professional Paper Wax Waxing Strips Hair Removal Strips for Women Men Facial Body Arms Legs Hair Cleaning and Remover (3.8×10cm 1.6 x 3.9 Inch)
- Price
- £4.05
- Rating
- 2.8/5
- Reviews
- 106
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 rising
Sellers
171
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
10%
- Veet64%
- Beauty Formulas9%
- Makoto Nobu6%
- PURE AWARENESS5%
- RELMOS3%
- Sharmiz2%
- Open — no brand owns it (7 brands, 10%)
Wax Strips demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul · busiest ÷ quietest = 1.7×
Top Wax Strips search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wax strips592K/yr
- waxing strips105K/yr
- veet wax strips91K/yr
- bikini wax strips34K/yr
- wax strips legs27K/yr
- wax strips bikini22K/yr
- leg wax strips14K/yr
- wax strip12K/yr
- wax strips body10K/yr
- waxing strips for women8K/yr
What reviews say buyers love and hate about Wax Strips
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“relatively affordable”
“Best quality”
“Easy to use”
“Does exactly what it says”
“Theyre also gentle enough for sensitive areas”
What buyers complain about
75% of reviews“This product is not fit for purpose”
“Its not as sticky”
“Barely works”
“Irritates skin”
“Remarkably bad at doing what it's supposed to do: Pull out hair”
Wax Strips return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
75%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wax Strips questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
