Is wax sticks profitable to sell on Amazon United Kingdom?

The niche generates £143K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +37.5%. Flapen's verdict: Worth a look (50/100).

How competitive is the wax sticks niche?

13 brands and 16 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in wax sticks?

Top complaints mined from reviews: Strength, Value For Money, Cutting/Trimming. The return rate is 0.1%.

When does demand for wax sticks peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the wax sticks niche?

Listings span £2.19–£5.86; the average listing price is £3.61 (sweet spot $15–$100). The average incumbent carries 1,765 reviews — the moat a new listing must climb.

wax sticks

Worth a look

Shows searches that convert (19.4% search→purchase), but prices mostly outside the sweet spot ($2.19–$5.86) keeps it on the watch list.

Conversion

Incredible19.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Growth

Good+37.5%

90-day search growth — must beat 0% to launch

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,765.47

avg incumbent reviews — the moat a new listing must climb

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£143K

£143K/yr · 204K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£3.61

avg listing price — sweet spot $15–$100

Price range

Bad£2.19–£5.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, wax sticks is a £143K/yr Amazon United Kingdom market (204K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

wax sticks market data

Units sold / yr: 40K–50K; avg 3,000–4,000/product
Revenue / yr: £144K–£181K; units × avg price
Conversion rate: 19.4%
Avg BSR: #11
Page quality: 0%
Prime: 93%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 33 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

20%

RELMOS20%
MYLEE17%
JFA Supplies13%
TNBL10%
Mibly10%
ABENA9%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +37.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top wax sticks search terms

wax sticks68K/yr +114.8%15.6% conv.
waxing sticks37K/yr +12.7%19.0% conv.
wax spatulas19K/yr +9.4%22.2% conv.
waxing spatulas18K/yr +18.0%18.9% conv.
wax spatulas wooden10K/yr -7.6%21.7% conv.
wax sticks for waxing10K/yr -11.7%15.9% conv.
spatulas for waxing6K/yr +38.5%20.7% conv.
wax applicator sticks6K/yr +8.8%13.7% conv.
waxing spatulas wooden6K/yr +7.6%18.0% conv.
wooden spatula waxing6K/yr -18.1%22.9% conv.

All search terms

Top wax sticks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RELMOS Waxing Spatulas Tongue Depressors Large Wax Tatoo Hair Removal Birch Wood - Thick (Quantity: 100)

RELMOS£3.024.7★3,947 rev

JFA Supplies Wooden Waxing Spatulas Wax Applicator Sticks for Hair Removal Box of 100

JFA Supplies£3.354.7★313 rev

Mylee Assorted Disposable Wooden Waxing Spatulas Pack of 200 Smooth & Natural Wooden Sticks 4 Sizes for Precision Hair Removal Soft or Hard Wax Applicator for Body Face Eyebrow Legs Bikini

MYLEE£5.064.7★878 rev

TNBL Large Disposable Wooden Waxing Spatulas Wax Applicator Sticks for Body Hair Removal Pack of 50

TNBL£2.544.6★987 rev

ABENA Waxing Spatulas |15x1.7cm|Pack of 100| Large Disposable Wooden Wax Sticks Applicator for Hair Removal Wax Spatulas for Waxing Application. Could Also Be Used As Eyebrow Wax Sticks

ABENA£2.484.7★70 rev

Newest

by launch date

100 Wooden Hair Removal Sticks - Disposable Wooden Waxing Strips - Large Wooden Waxing Strips for Body Waxing Wooden Waxing Strip Set

Muexoee£2.1916 rev

6mo ago

Wax Sticks 100 Pcs Disposable Wooden Waxing Spatulas 5.9 Inch Premium Wax Applicator Sticks for for Body Face Eyebrow Lip Removal Ideal for Warm & Hot Wax

MOXYOY£3.4250 rev

1y ago

200pcs Wooden Wax Sticks - Disposable Wooden Waxing Spatulas - Small Sizes Eyebrow Waxing Applicator Spatulas for Facial/Lip Hair Removal Eyebrow Wax Sticks Wax Applicator Wooden Wax Spatulas Kit

Rotupap£3.60121 rev

2y ago

JFA Supplies Wooden Waxing Spatulas Wax Applicator Sticks for Hair Removal Box of 100

JFA Supplies£3.35313 rev

2y ago

x100 Slim Disposable Wooden Facial & Eyebrow Waxing Spatulas Professional Precision Applicator Sticks for Brow Shaping Facial Hair Removal Hard & Soft Wax Salon & Esthetician Supplies

Vanity UK£3.3253 rev

3y ago

What buyers say about wax sticks

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall34%

“Great quality sticks”

Value For Money19%

“Quite worth the price”

Ease Of Use13%

“Easy to use”

Advertised Vs Actual Product9%

“Does the job”

Size-Overall7%

“Right size”

Thickness4%

“Right thickness, size and does the job”

Durability3%

“Durable”

Adhesion/Stickiness3%

“Sticks”

Heating3%

“Perfect for using with hot wax”

Hair Styling3%

“I love these amazing for waxing”

What buyers complain about

Strength33%

“not strong”

Value For Money33%

“Expensive for 50 spatulas”

Cutting/Trimming33%

“Not suitable for waxing”

Top return reasons

Size-Overall52%

Quality-Overall10%

Functionality-Overall6%

Instructions/User Manual/Troubleshooting3%

Durability3%

Suitability Long Hair3%

Shape/Style3%

Thin3%

Compatibility-Overall3%

Advertised Vs Actual Product3%

Common questions

Is wax sticks profitable to sell on Amazon United Kingdom?: The niche generates £143K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +37.5%. Flapen's verdict: Worth a look (50/100).
How competitive is the wax sticks niche?: 13 brands and 16 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in wax sticks?: Top complaints mined from reviews: Strength, Value For Money, Cutting/Trimming. The return rate is 0.1%.
When does demand for wax sticks peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the wax sticks niche?: Listings span £2.19–£5.86; the average listing price is £3.61 (sweet spot $15–$100). The average incumbent carries 1,765 reviews — the moat a new listing must climb.