Skip to content

Wax Sticks

Maybe

Buyers convert on 19.4% of searches. But prices span $2.19–$5.86, mostly outside the sweet spot, so Wax Sticks is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£143K/yr204K searches / yr
90-day growth
+37.5%search demand this quarter
Competition
65%top-5 click share · 13 brands · 16 sellers

Flapen Score

Wax Sticks against its category

The dotted line is the Health & Personal Care average. Past it, Wax Sticks is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wax Sticks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wax Sticks 204K times last year and spent an estimated £143K. The top 5 brands take 70% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 19.4% of those searches ended in a purchase.

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.4% of those searches ended in a purchase. Searches in the last 90 days moved +37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £143K a year.

Searches, last 12 months
204K
Growth, 90 days vs prior 90
+37.5%
Conversion, latest week
19.4%
Market size, estimated
£143Ka year
Peak month
May1.6× the quietest month
Top search term
wax sticks68K searches a year

02 · Price

A sale here is worth £3.61.

Listings sell for £3.61 on average, from £2.19 to £5.86. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £3.61 that is £11K to £14K a year per listing.

Average price
£3.61under the $15 to $100 sweet spot
Price range
£2.19–£5.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£11K–£14K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Shaving & Hair Removal. It carries 1,765 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#11in Shaving & Hair Removal
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,765per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Wax Sticks products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

16

Est. top-5 brand share

70%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

20%

  • RELMOS20%
  • MYLEE17%
  • JFA Supplies13%
  • TNBL10%
  • Mibly10%
  • ABENA9%

Demand

Wax Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Wax Sticks search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wax sticks68K/yr
  • waxing sticks37K/yr
  • wax spatulas19K/yr
  • waxing spatulas18K/yr
  • wax spatulas wooden10K/yr
  • wax sticks for waxing10K/yr
  • spatulas for waxing6K/yr
  • wax applicator sticks6K/yr
  • waxing spatulas wooden6K/yr
  • wooden spatula waxing6K/yr

Reviews and returns

What reviews say buyers love and hate about Wax Sticks

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Strength”
0.1%of orders come back
“not strong”
A buyer, on “Strength”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wax Sticks questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data