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Wax Pot

Maybe

Returns run at only 1.1% of orders. But demand is soft, at +6.1% this quarter, so Wax Pot is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 2,035 Health & Personal Care niches · +13 vs the category median of 48
Market size
£436K/yr519K searches / yr
90-day growth
+6.1%search demand this quarter
Competition
49%top-5 click share · 15 brands · 22 sellers

Flapen Score

Wax Pot against its category

The dotted line is the Health & Personal Care average. Past it, Wax Pot is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wax Pot market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wax Pot 519K times last year and spent an estimated £436K. The top 5 brands take 76% of clicks. Demand peaks in Sep. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 519K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £436K a year.

Searches, last 12 months
519K
Growth, 90 days vs prior 90
+6.1%
Conversion, latest week
4.2%
Market size, estimated
£436Ka year
Peak month
September1.6× the quietest month
Top search term
wax pot230K searches a year

02 · Price

A sale here is worth £19.98.

Listings sell for £19.98 on average, from £9.64 to £38.63. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £19.98 that is £10K to £15K a year per listing.

Average price
£19.98inside the $15 to $100 sweet spot
Price range
£9.64–£38.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£10K–£15K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #20 within Shaving & Hair Removal. It carries 1,186 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#20in Shaving & Hair Removal
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,186per listing
Listings tracked
27

04 · Newcomers

Amazon counts 4 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
33 months

Products

Top Wax Pot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£35K£52K£70K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

22

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

49%

Top 20: 95%

Open market

18%

  • MYLEE33%
  • IFANZETECH18%
  • ANRUZ11%
  • Generic8%
  • Vinmall7%
  • BOYUJK6%
  • Open — no brand owns it (9 brands, 18%)

Demand

Wax Pot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.6×

Search terms

Top Wax Pot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wax pot230K/yr
  • wax heater72K/yr
  • wax warmer41K/yr
  • wax heater machine12K/yr
  • mini wax pot22K/yr
  • waxing pot24K/yr
  • wax pots26K/yr
  • wax pots for waxing professional24K/yr
  • mylee wax pot13K/yr
  • soft wax kit8K/yr

Reviews and returns

What reviews say buyers love and hate about Wax Pot

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating17%−0.16

Very slow to heat up

Takes way too long to heat

Cant regulate heat

Quality-Overall9%+0.63

Not very good quality

The wax is poor quality

Usual lack of Quality Control @Amazon

Functionality-Overall8%−0.09

Didn't work

it didnt work well at all

Not really effective

Durability7%−0.07

Broke after 2 uses

stop working after a month

Broke first use

Value For Money5%+0.72

Waste of money

its a bit expensive

not worth it

Love

Quality-Overall19%+0.63

The full kit is good quality

Good product, works as suggested

Excellent product

Value For Money15%+0.72

Excellent value for money

not expensive

Great Value

Ease Of Use14%+1.19

as a first timer I found it all easy to use

Easy to use kit

Easy to Use

Heating10%−0.16

It heats up quickly

Holds the temperature well

warms up well

Efficiency5%+0.47

it worked well

Very good results

Wax machine is really good

Return

1.1% Return rate 15% Fixable by listing

Heating28%▇▆▆█▆▇

Very slow to heat up

Takes way too long to heat

Cant regulate heat

Functionality-Overall23%▆▆█▆▆▆

Didn't work

it didnt work well at all

Not really effective

Size-Overall10%█▅▇▆▆▆
Defective Material/Parts10%▄█▅▄▅▇
Quality-Overall5%▅▅▅▄█▅

Not very good quality

The wax is poor quality

Usual lack of Quality Control @Amazon

FAQ

Common Wax Pot questions

Answered from the same tracked data.