Wax Pot
MaybeReturns run at only 1.1% of orders. But demand is soft, at +6.1% this quarter, so Wax Pot is a Maybe.
- Flapen Score
- 61 / 100Top 7% of 2,035 Health & Personal Care niches · +13 vs the category median of 4861
- Market size
- £436K/yr519K searches / yr
- 90-day growth
- +6.1%search demand this quarter
- Competition
- 49%top-5 click share · 15 brands · 22 sellers
Flapen Score
Wax Pot against its category
The dotted line is the Health & Personal Care average. Past it, Wax Pot is stronger. Inside it, weaker.
Market
The Wax Pot market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wax Pot 519K times last year and spent an estimated £436K. The top 5 brands take 76% of clicks. Demand peaks in Sep. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
4.2% of searches ended in a purchase last week.
Shoppers searched for this 519K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £436K a year.
- Searches, last 12 months
- 519K
- Growth, 90 days vs prior 90
- +6.1%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £436Ka year
- Peak month
- September1.6× the quietest month
- Top search term
- wax pot230K searches a year
02 · Price
A sale here is worth £19.98.
Listings sell for £19.98 on average, from £9.64 to £38.63. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £19.98 that is £10K to £15K a year per listing.
- Average price
- £19.98inside the $15 to $100 sweet spot
- Price range
- £9.64–£38.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £10K–£15K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #20 within Shaving & Hair Removal. It carries 1,186 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 6.5%
- Average rank
- #20in Shaving & Hair Removal
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,186per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 4 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Wax Pot products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mylee Professional Wax Heater Warmer with Handle Pot 500ml for Paraffin Soft & Crème Wax Salon Quality Hair Removal Depilatory Waxing Melter Adjustable Temperature
- Price
- £19.88
- Rating
- 4.6/5
- Reviews
- 1,160
- Age
- 4y ago

Waxing Kit Wax Warmer Wax Pot for Hair Removal: Wax Heater Kit for Waxing 5 Packs Wax Beads and 30 Applicator Sticks Painless Waxing Machine for Full Body
- Price
- £19.33
- Rating
- 4.3/5
- Reviews
- 742
- Age
- 2y ago

ANRUZ Waxing Kit Wax kit for Hair Removal Wax Pot for Waxing Professional with Silicone Bowl 4 Bags Wax Beads and 20 Applicator Sticks 2 Treatment Oils-at Home Wax Machine for Full Body Waxing
- Price
- £17.89
- Rating
- 4.2/5
- Reviews
- 1,644
- Age
- 3y ago

Mylee Professional Waxing Kit for Women & Men Electric Wax Pot Heater 100 Spatulas & 500g Premium Italian Stripless Hard Wax Beads Complete Hair Removal Set (Charcoal & Green Tea)
- Price
- £31.06
- Rating
- 4.4/5
- Reviews
- 4,977
- Age
- 8y ago

Mylee Professional Waxing Kit for Women & Men Electric Wax Pot Heater 100 Spatulas & 500g Premium Italian Stripless Hard Wax Beads Complete Hair Removal Set (Coconut & Arnica)
- Price
- £32.13
- Rating
- 4.4/5
- Reviews
- 4,977
- Age
- 8y ago
Trending
90-day click momentum
My Skin WAX Professional Wax Heater Kit with Silicone Bowl Digital Hot Wax Warmer Stripless Waxing Kit with 400g Low Temperature Hypoallergenic Wax Face Bikini Body Hair Removal
- Price
- £23.16
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 8mo ago

Mylee Professional Waxing Kit for Women & Men Electric Wax Pot Heater 100 Spatulas & 500g Premium Italian Stripless Hard Wax Beads Complete Hair Removal Set (Charcoal & Green Tea)
- Price
- £31.06
- Rating
- 4.4/5
- Reviews
- 4,977
- Age
- 8y ago

Madors Waxing Kit Wax Warmer Wax Kit for Hair Removal With 4 Wax Beads Silicone Wax Pot for Full Body Legs Face Eyebrows Bikini Brazilian at Home (Black Waxing Kit)
- Price
- £16.99
- Rating
- 4.4/5
- Reviews
- 700
- Age
- 6mo ago

Professional Electric Wax Warmer and Heater for Soft Paraffin Warm CrÃme and Strip Wax Wax Melter for Hair Removal with Adjustable Temperature for Salon Quality Results
- Price
- £10.56
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 9mo ago

Waxfans Nose Waxing Kit for Men and Women - Nose Hair Wax KitFacial Waxing Kit with Mini Waxing Pot USB Rapid Heating Constant Temperature100g Wax Beads 20 Applicators 10 Wooden Sticks
- Price
- £12.22
- Rating
- 4.3/5
- Reviews
- 76
- Age
- 9mo ago
Newest
by launch date
Madors Waxing Kit Wax Warmer Wax Kit for Hair Removal With 4 Wax Beads Silicone Wax Pot for Full Body Legs Face Eyebrows Bikini Brazilian at Home (Black Waxing Kit)
- Price
- £16.99
- Rating
- 4.4/5
- Reviews
- 700
- Age
- 6mo ago

iFanzeTech Waxing Kit for Women & Men: Premium Hot Wax Pot Kit at-Home Hair Removal for Body Face Bikini Legs Brazilian & Sensitive Skin Beginner Friendly with Wax Warmer & 4 Beads (Pink)
- Price
- £19.46
- Rating
- 4.4/5
- Reviews
- 358
- Age
- 7mo ago

My Skin WAX Professional Wax Heater Kit with Silicone Bowl Digital Hot Wax Warmer Stripless Waxing Kit with 400g Low Temperature Hypoallergenic Wax Face Bikini Body Hair Removal
- Price
- £23.16
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 8mo ago

Waxfans Nose Waxing Kit for Men and Women - Nose Hair Wax KitFacial Waxing Kit with Mini Waxing Pot USB Rapid Heating Constant Temperature100g Wax Beads 20 Applicators 10 Wooden Sticks
- Price
- £12.22
- Rating
- 4.3/5
- Reviews
- 76
- Age
- 9mo ago

Professional Electric Wax Warmer and Heater for Soft Paraffin Warm CrÃme and Strip Wax Wax Melter for Hair Removal with Adjustable Temperature for Salon Quality Results
- Price
- £10.56
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
22
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
49%
Top 20: 95%
Open market
18%
- MYLEE33%
- IFANZETECH18%
- ANRUZ11%
- Generic8%
- Vinmall7%
- BOYUJK6%
- Open — no brand owns it (9 brands, 18%)
Demand
Wax Pot search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.6×
Search terms
Top Wax Pot search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wax pot230K/yr
- wax heater72K/yr
- wax warmer41K/yr
- wax heater machine12K/yr
- mini wax pot22K/yr
- waxing pot24K/yr
- wax pots26K/yr
- wax pots for waxing professional24K/yr
- mylee wax pot13K/yr
- soft wax kit8K/yr
Reviews and returns
What reviews say buyers love and hate about Wax Pot
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very slow to heat up
Takes way too long to heat
Cant regulate heat
Not very good quality
The wax is poor quality
Usual lack of Quality Control @Amazon
Didn't work
it didnt work well at all
Not really effective
Broke after 2 uses
stop working after a month
Broke first use
Waste of money
its a bit expensive
not worth it
Love
The full kit is good quality
Good product, works as suggested
Excellent product
Excellent value for money
not expensive
Great Value
as a first timer I found it all easy to use
Easy to use kit
Easy to Use
It heats up quickly
Holds the temperature well
warms up well
it worked well
Very good results
Wax machine is really good
Return
1.1% Return rate 15% Fixable by listing
Very slow to heat up
Takes way too long to heat
Cant regulate heat
Didn't work
it didnt work well at all
Not really effective
Not very good quality
The wax is poor quality
Usual lack of Quality Control @Amazon
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wax Pot questions
Answered from the same tracked data.









