Is wax pot profitable to sell on Amazon United Kingdom?

The niche generates £436K/yr across 27 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +6.1%. Flapen's verdict: Worth a look (61/100).

How competitive is the wax pot niche?

15 brands and 22 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in wax pot?

Top complaints mined from reviews: Heating, Quality-Overall, Functionality-Overall. The return rate is 1.1%.

When does demand for wax pot peak?

Demand peaks in Sep; the busiest month runs 1.6× the quietest.

What does it cost to enter the wax pot niche?

Listings span £9.64–£38.63; the average listing price is £19.98 (sweet spot $15–$100). The average incumbent carries 1,186 reviews — the moat a new listing must climb.

wax pot

Worth a look

Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great£19.98

avg listing price — sweet spot $15–$100

Price range

Great£9.64–£38.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,185.81

avg incumbent reviews — the moat a new listing must climb

Market size

Good£436K

£436K/yr · 519K searches

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Growth

Okay+6.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, wax pot is a £436K/yr Amazon United Kingdom market (519K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Sep. Verdict: Worth a look — 61/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

wax pot market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £300K–£400K; units × avg price
Conversion rate: 4.2%
Avg BSR: #20
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 6.5%
Avg brand age: 33 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

49%

Top 20: 95%

Open market

18%

MYLEE33%
IFANZETECH18%
ANRUZ11%
Generic8%
Vinmall7%
BOYUJK6%
Open — no brand owns it (9 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.1% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.6×

Open Trend

Top wax pot search terms

wax pot230K/yr +5.1%4.1% conv.
wax heater72K/yr +5.9%2.5% conv.
wax warmer41K/yr -10.3%2.4% conv.
wax heater machine12K/yr +315.6%3.0% conv.
mini wax pot22K/yr +7.0%2.8% conv.
waxing pot24K/yr +14.0%3.4% conv.
wax pots26K/yr -0.2%2.3% conv.
wax pots for waxing professional24K/yr -10.2%4.5% conv.
mylee wax pot13K/yr +6.3%6.2% conv.
soft wax kit8K/yr +28.3%1.3% conv.

All search terms

Top wax pot products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mylee Professional Wax Heater Warmer with Handle Pot 500ml for Paraffin Soft & Crème Wax Salon Quality Hair Removal Depilatory Waxing Melter Adjustable Temperature

MYLEE£19.884.6★1,160 rev

Waxing Kit Wax Warmer Wax Pot for Hair Removal: Wax Heater Kit for Waxing 5 Packs Wax Beads and 30 Applicator Sticks Painless Waxing Machine for Full Body

IFANZETECH£19.334.3★742 rev

ANRUZ Waxing Kit Wax kit for Hair Removal Wax Pot for Waxing Professional with Silicone Bowl 4 Bags Wax Beads and 20 Applicator Sticks 2 Treatment Oils-at Home Wax Machine for Full Body Waxing

ANRUZ£17.894.2★1,644 rev

Mylee Professional Waxing Kit for Women & Men Electric Wax Pot Heater 100 Spatulas & 500g Premium Italian Stripless Hard Wax Beads Complete Hair Removal Set (Charcoal & Green Tea)

MYLEE£31.064.4★4,977 rev

Mylee Professional Waxing Kit for Women & Men Electric Wax Pot Heater 100 Spatulas & 500g Premium Italian Stripless Hard Wax Beads Complete Hair Removal Set (Coconut & Arnica)

MYLEE£32.134.4★4,977 rev

Newest

by launch date

Madors Waxing Kit Wax Warmer Wax Kit for Hair Removal With 4 Wax Beads Silicone Wax Pot for Full Body Legs Face Eyebrows Bikini Brazilian at Home (Black Waxing Kit)

Madors£16.99700 rev

6mo ago

iFanzeTech Waxing Kit for Women & Men: Premium Hot Wax Pot Kit at-Home Hair Removal for Body Face Bikini Legs Brazilian & Sensitive Skin Beginner Friendly with Wax Warmer & 4 Beads (Pink)

IFANZETECH£19.46358 rev

7mo ago

My Skin WAX Professional Wax Heater Kit with Silicone Bowl Digital Hot Wax Warmer Stripless Waxing Kit with 400g Low Temperature Hypoallergenic Wax Face Bikini Body Hair Removal

My Skin WAX£23.1623 rev

8mo ago

Waxfans Nose Waxing Kit for Men and Women - Nose Hair Wax KitFacial Waxing Kit with Mini Waxing Pot USB Rapid Heating Constant Temperature100g Wax Beads 20 Applicators 10 Wooden Sticks

waxfans£12.2276 rev

9mo ago

Professional Electric Wax Warmer and Heater for Soft Paraffin Warm CrÃme and Strip Wax Wax Melter for Hair Removal with Adjustable Temperature for Salon Quality Results

Generic£10.5615 rev

9mo ago

What buyers say about wax pot

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“The full kit is good quality”

Value For Money15%

“Excellent value for money”

Ease Of Use14%

“as a first timer I found it all easy to use”

Heating10%

“It heats up quickly”

Efficiency5%

“it worked well”

Advertised Vs Actual Product5%

“Does what is says”

Heating Element4%

“Quick heating: The mini wax warmer heats the beads fairly fast”

Ease Of Cleaning3%

“Clean up is easy”

Size-Overall2%

“the size is perfect for storing”

Instructions/User Manual/Troubleshooting2%

“Easy to use, clear instruction”

What buyers complain about

Heating17%

“Very slow to heat up”

Quality-Overall9%

“Not very good quality”

Functionality-Overall8%

“Didn't work”

Durability7%

“Broke after 2 uses”

Value For Money5%

“Waste of money”

Thickness4%

“all the thick stubborn ones come right out”

Hard Feel3%

“Rock hard”

Ease Of Cleaning3%

“cleaning has become impossible”

Flammable2%

“nearly set fire to my house”

Ease Of Use2%

“It took a little getting used to”

Top return reasons

Heating28%

Functionality-Overall23%

Size-Overall10%

Defective Material/Parts10%

Quality-Overall5%

Advertised Vs Actual Product2%

Durability2%

Product Condition2%

Value For Money2%