Wax Pot

Shoppers searched for this 519K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £436K a year.

Searches, last 12 months

519K

Growth, 90 days vs prior 90

+6.1%

Conversion, latest week

4.2%

Market size, estimated

£436Ka year

Peak month

September1.6× the quietest month

Top search term

wax pot230K searches a year

Listings sell for £19.98 on average, from £9.64 to £38.63. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £19.98 that is £10K to £15K a year per listing.

Average price

£19.98inside the $15 to $100 sweet spot

Price range

£9.64–£38.63

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

£10K–£15K

Returns

1.1%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #20 within Shaving & Hair Removal. It carries 1,186 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

6.5%

Average rank

#20in Shaving & Hair Removal

Average rating

4.27 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,186per listing

Listings tracked

27

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

33 months