Wax
MaybeReturns run at only 0.3% of orders. But the average product has 2,986 reviews to catch up to, so Wax is a Maybe.
- Flapen Score
- 62 / 100Top 6% of 2,035 Health & Personal Care niches · +14 vs the category median of 4862
- Market size
- £334K/yr478K searches / yr
- 90-day growth
- +18.8%search demand this quarter
- Competition
- 46%top-5 click share · 22 brands · 107 sellers
Flapen Score
Wax against its category
The dotted line is the Health & Personal Care average. Past it, Wax is stronger. Inside it, weaker.
Market
The Wax market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wax 478K times last year and spent an estimated £334K. The top 5 brands take 70% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
5.8% of searches ended in a purchase last week.
Shoppers searched for this 478K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £334K a year.
- Searches, last 12 months
- 478K
- Growth, 90 days vs prior 90
- +18.8%
- Conversion, latest week
- 5.8%
- Market size, estimated
- £334Ka year
- Peak month
- July1.5× the quietest month
- Top search term
- wax343K searches a year
02 · Price
A sale here is worth £12.13.
Listings sell for £12.13 on average, from £4.05 to £32.13. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £12.13 that is £6K to £9K a year per listing.
- Average price
- £12.13under the $15 to $100 sweet spot
- Price range
- £4.05–£32.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Shaving & Hair Removal. It carries 2,986 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #14in Shaving & Hair Removal
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,986per listing
- Listings tracked
- 36
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Wax products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mylee Professional Hard Wax Beads - 500g Premium Italian Stripless Wax for Women & Men At-Home Hair Removal for Full Body Face Bikini Line & Brazilian Wax (Coconut & Arnica)
- Price
- £12.47
- Rating
- 4.5/5
- Reviews
- 10,224
- Age
- 8y ago

Salon System Just Wax Creme Wax 450g
- Price
- £7.61
- Rating
- 4.3/5
- Reviews
- 1,134
- Age
- 15y ago

Mylee Honey Soft Creme Wax for Sensitive Skin 450g Wax Heater Friendly Ideal for All Body Area Stubborn Coarse Hair Removal
- Price
- £8.32
- Rating
- 4.0/5
- Reviews
- 5,792
- Age
- 10y ago

Mylee Tea Tree Soft Creme Wax for Sensitive Skin 450g Wax Heater Friendly Ideal for All Body Area Stubborn Coarse Hair Removal
- Price
- £8.31
- Rating
- 4.0/5
- Reviews
- 5,792
- Age
- 10y ago

Veet Essential Oils and Floral Vanilla Hot Wax Microwavable Jar Waxing Kit 250 ml multicolor
- Price
- £7.30
- Rating
- 4.2/5
- Reviews
- 3,859
- Age
- 17y ago
Trending
90-day click momentum
Mylee Professional Waxing Kit for Women & Men Electric Wax Pot Heater 100 Spatulas & 500g Premium Italian Stripless Hard Wax Beads Complete Hair Removal Set (Charcoal & Green Tea)
- Price
- £31.06
- Rating
- 4.4/5
- Reviews
- 4,977
- Age
- 8y ago

DERMAWAX Aloe Vera Hard Wax Beads 1kg Stripless Film Wax for Hair Removal Face Legs Underarms Bikini Line & Brazilian Professional Hot Wax Made in Italy
- Price
- £14.03
- Rating
- 4.3/5
- Reviews
- 22,581
- Age
- 7y ago

ANRUZ Waxing Kit Wax kit for Hair Removal Wax Pot for Waxing Professional with Silicone Bowl 4 Bags Wax Beads and 20 Applicator Sticks 2 Treatment Oils-at Home Wax Machine for Full Body Waxing
- Price
- £17.89
- Rating
- 4.2/5
- Reviews
- 1,644
- Age
- 3y ago

Veet Essential Oils and Floral Vanilla Hot Wax Microwavable Jar Waxing Kit 250 ml multicolor
- Price
- £7.30
- Rating
- 4.2/5
- Reviews
- 3,859
- Age
- 17y ago

Roll on wax cartridge 100ml roller Natural HONEY- WAXEE (6 x 100ml roll-on wax cartridge)
- Price
- £13.06
- Rating
- 4.3/5
- Reviews
- 587
- Age
- 11y ago
Newest
by launch date
Easy Wax Digital Wax Warmer Kit for Women Hard Wax Beads Hair Removal Set for Face Legs Bikini & Body Temperature Control Wax Machine with Accessories
- Price
- £25.61
- Rating
- 4.2/5
- Reviews
- 97
- Age
- 1y ago

Waxing Kit Wax Warmer Wax Pot for Hair Removal: Wax Heater Kit for Waxing 5 Packs Wax Beads and 30 Applicator Sticks Painless Waxing Machine for Full Body
- Price
- £19.33
- Rating
- 4.3/5
- Reviews
- 742
- Age
- 2y ago

My Skin Wax - Stripless Wax Beads 400g Hypoallergenic Smooth Waxing without Redness Special for Sensitive Skin Men Women Peelable Face Bikini Brazilian (Rose)
- Price
- £6.27
- Rating
- 4.2/5
- Reviews
- 3,661
- Age
- 2y ago

My Skin Wax - Hard Wax Beads 800g Hypoallergenic Wax Beads for Sensitive Skin Painless Stripless Hair Removal Wax Men Women Face wax Leg Wax Bikini Wax Brazilian Eye Brow Lip
- Price
- £8.49
- Rating
- 4.2/5
- Reviews
- 3,661
- Age
- 2y ago

ANRUZ Waxing Kit Wax kit for Hair Removal Wax Pot for Waxing Professional with Silicone Bowl 4 Bags Wax Beads and 20 Applicator Sticks 2 Treatment Oils-at Home Wax Machine for Full Body Waxing
- Price
- £17.89
- Rating
- 4.2/5
- Reviews
- 1,644
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
107
Top-5 brand share
70%
Top 20: 99%
Top-5 click share
46%
Top 20: 84%
Open market
27%
- MYLEE38%
- Salon System17%
- Veet7%
- My Skin WAX4%
- Milukon4%
- Waxee4%
Demand
Wax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Wax search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wax343K/yr
- hot wax72K/yr
- stripless wax27K/yr
- stripless wax beads11K/yr
- lycon wax9K/yr
- brazilian wax9K/yr
- wax for sensitive skin3K/yr
- wex3K/yr
Reviews and returns
What reviews say buyers love and hate about Wax
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Awfully sticky
Very sticky. is a good product was just broke on delivery
Doesnt stick
Absolutely terrible product
Bad quality
The wax is poor quality
It isnt safe to heat
No longer produced any heat whatsoever rather disappointed
Takes way too long to heat
Wrong size
Wax sheets are tiny
Absolutely tiny
that doesn't do what it is meant to
Not effective at all
Doesnt work
Love
Beads are best
Good quality for home or professional usage
Excellent Product
Easy to use
Removal is easy and effective
Easy to work with
Good for money
Good value for money
Good value for money
Does exactly what it says on the box
Product matches description
As described
Highly scented
Smells great
The vanilla scent is quite pleasant
Return
0.3% Return rate 25% Fixable by listing
that doesn't do what it is meant to
Not effective at all
Doesnt work
Wrong size
Wax sheets are tiny
Absolutely tiny
It isnt safe to heat
No longer produced any heat whatsoever rather disappointed
Takes way too long to heat
Absolutely terrible product
Bad quality
The wax is poor quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wax questions
Answered from the same tracked data.









