Waterproof Mattress
FailShoppers spend only $67K a year here, so Waterproof Mattress is a Fail.
- Flapen Score
- 42 / 100Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 4842
- Market size
- £67K/yr43K searches / yr
- 90-day growth
- -3.8%search demand this quarter
- Competition
- 77%top-5 click share · 10 brands · 20 sellers
Flapen Score
Waterproof Mattress against its category
The dotted line is the Health & Personal Care average. Past it, Waterproof Mattress is stronger. Inside it, weaker.
Market
The Waterproof Mattress market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Waterproof Mattress 43K times last year and spent an estimated £67K. The top 5 brands take 90% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
2.4% of searches ended in a purchase last week.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- -3.8%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £67Ka year
- Peak month
- October1.4× the quietest month
- Top search term
- waterproof mattress28K searches a year
02 · Price
A sale here is worth £66.05.
Listings sell for £66.05 on average, from £8.50 to £145.10. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £66.05 that is £7K to £17K a year per listing.
- Average price
- £66.05inside the $15 to $100 sweet spot
- Price range
- £8.50–£145.10
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £7K–£17K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #224 within Medical Supplies & Equipment. It carries 1,225 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 50%
- Out of stock, average day
- 5.9%
- Average rank
- #224in Medical Supplies & Equipment
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,225per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Waterproof Mattress products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Starlight Beds Waterproof Small Single Mattress. Ideal for Children and the Elderly. Durable Easy Clean Sprung Mattress. 2ft6 x 6ft3 (75cm x 190cm)
- Price
- £46.32
- Rating
- 4.2/5
- Reviews
- 429
- Age
- 9y ago

Starlight Beds Waterproof Single Mattress 3ft x 6ft3
- Price
- £50.72
- Rating
- 4.2/5
- Reviews
- 429
- Age
- 7y ago

Starlight Beds Small Single Waterproof Mattress
- Price
- £46.48
- Rating
- 4.4/5
- Reviews
- 443
- Age
- 7y ago

PEPE Mobility Orthopedic Mattress Single 90 x 190 cm Hospital Bed Waterproof Medical Geriatric for Elderly and Disabled - Made in Europe
- Price
- £122.49
- Rating
- 4.5/5
- Reviews
- 223
- Age
- 2y ago

Wilson Beds - Waterproof PVC Mattress - One Sided Foam Free Medium Soft Blue Water Proof Mattress 90cm by 190cm approx. (Single)
- Price
- £55.83
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 2y ago
Trending
90-day click momentum
Livaclean Health Hospital Bed Mattress 80x36x 6 Gel 40mm Memory Foam Medical Mattress for Adjustable Beds Waterproof Cover Pressure Relief for Home & Clinical Use
- Price
- £145.10
- Rating
- 4.5/5
- Reviews
- 143
- Age
- 1y ago

Starlight Beds Waterproof Single Mattress 3ft x 6ft3
- Price
- £50.72
- Rating
- 4.2/5
- Reviews
- 429
- Age
- 7y ago

Starlight Beds Small Single Waterproof Mattress
- Price
- £46.48
- Rating
- 4.4/5
- Reviews
- 443
- Age
- 7y ago

Water Resistant 3ft Single White Foam And Sprung Mattress 90x190cm Waterproof- 18cm Deep
- Price
- £50.84
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 2y ago

Utopia Bedding Premium Waterproof Mattress Encasement Single Bed (90 x 190 x 30 cm) Zippered Mattress Protector Bed Bug and Dust Mite Proof Mattress Cover White
- Price
- £8.50
- Rating
- 4.5/5
- Reviews
- 12,809
- Age
- 6y ago
Newest
by launch date
Livaclean Health Hospital Bed Mattress 80x36x 6 Gel 40mm Memory Foam Medical Mattress for Adjustable Beds Waterproof Cover Pressure Relief for Home & Clinical Use
- Price
- £145.10
- Rating
- 4.5/5
- Reviews
- 143
- Age
- 1y ago

Sleep Concepts Reflex Foam Waterproof 7 Hybrid Spring Mattress 90 x 190 cm 135 x 190 cm 150 x 200 cm. (Single)
- Price
- £55.31
- Rating
- 3.7/5
- Reviews
- 15
- Age
- 1y ago

Sleepur-pedic Hospital Grade Single 3ft Orthopaedic Reflex Foam Mattress Suitable for Care home hospital bed and home setting Waterproof Removable Cover Easy wipe Clean Size 90cm x 200cm.
- Price
- £92.16
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 2y ago

CLARENCE BEDS 3FT Single Water-Resistant WaterProof White Foam Mattress 8 Inches Thick Medium 40kg/m3 Density Dual-Sided
- Price
- £48.77
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 2y ago

PEPE Mobility Orthopedic Mattress Single 90 x 190 cm Hospital Bed Waterproof Medical Geriatric for Elderly and Disabled - Made in Europe
- Price
- £122.49
- Rating
- 4.5/5
- Reviews
- 223
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
20
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
7%
- Starlight Beds56%
- PEPE Mobility11%
- W Wilson Beds A luxury you can afford10%
- Generic7%
- Sleep Concepts6%
- CLARENCE BEDS3%
- Open — no brand owns it (4 brands, 7%)
Demand
Waterproof Mattress search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Waterproof Mattress search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- waterproof mattress28K/yr
- waterproof single mattress7K/yr
- single waterproof mattress6K/yr
- single mattress waterproof3K/yr
Reviews and returns
What reviews say buyers love and hate about Waterproof Mattress
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad quality
Really bad quality not even closer to expectation
The quality was not as expected — the springs can clearly be felt through the mattress
NOT WATERPROOF
thing is its so bad the waterproof layer ripped of within 2 weeks of purchase maybe its just me
Not waterproof at all
making it uncomfortable
Do not buy incredibly uncomfortable
still its so uncomfortable do not buy
Only downside the zip doesnt quite meet correctly
The mattress is incredibly uncomfortable as its not only too smooth and slippery
Love
Good quality, comfortable waterproof mattress
Good quality
Brilliant product
Good value for the price
for the money its a nice quality bargain
good value for money
very comfortable
Comfy
says it's really comfortable
Exactly as described
Just what I ordered
Perfect, as description
the Mattress Protector is great fits perfect
am delighted with it as fits perfectly
Fits great and fully covers mattress
Return
0.3% Return rate 72% Fixable by listing
Only downside the zip doesnt quite meet correctly
Bad quality
Really bad quality not even closer to expectation
The quality was not as expected — the springs can clearly be felt through the mattress
making it uncomfortable
Do not buy incredibly uncomfortable
still its so uncomfortable do not buy
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Waterproof Mattress questions
Answered from the same tracked data.









