Water Flosser

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6.8M a year.

Searches, last 12 months

3.0M

Growth, 90 days vs prior 90

-13.1%

Conversion, latest week

8.7%

Market size, estimated

£6.8Ma year

Peak month

December1.9× the quietest month

Top search term

water flosser2.2M searches a year

Listings sell for £26.48 on average, from £14.40 to £57.20. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At £26.48 that is £265K to £331K a year per listing.

Average price

£26.48inside the $15 to $100 sweet spot

Price range

£14.40–£57.20

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

200K–250K

Units per listing a year

10,000–12,500

Revenue per listing a year

£265K–£331K

Returns

1.1%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #11 within Dental Care. It carries 9,121 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

5.7%

Average rank

#11in Dental Care

Average rating

4.39 starsAmazon United Kingdom average 4.36 stars

Average reviews

9,121per listing

Listings tracked

14

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

31 months