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Wart Plasters

Fail

Prices span $1.15–$8.50, mostly outside the sweet spot, so Wart Plasters is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£45K/yr60K searches / yr
90-day growth
+34.1%search demand this quarter
Competition
86%top-5 click share · 8 brands · 32 sellers

Flapen Score

Wart Plasters against its category

The dotted line is the Health & Personal Care average. Past it, Wart Plasters is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wart Plasters market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wart Plasters 60K times last year and spent an estimated £45K. The top 5 brands take 90% of clicks. Demand peaks in Jun–Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

14.5% of searches ended in a purchase last week.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.5% of those searches ended in a purchase. Searches in the last 90 days moved +34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
+34.1%
Conversion, latest week
14.5%
Market size, estimated
£45Ka year
Peak month
July2.3× the quietest month
Top search term
wart plasters35K searches a year

02 · Price

A sale here is worth £5.13.

Listings sell for £5.13 on average, from £1.15 to £8.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £5.13 that is £4K to £5K a year per listing.

Average price
£5.13under the $15 to $100 sweet spot
Price range
£1.15–£8.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #31 within Foot Care. It carries 881 reviews at 3.89 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#31in Foot Care
Average rating
3.89 starsAmazon United Kingdom average 4.36 stars
Average reviews
881per listing
Listings tracked
9

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Wart Plasters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

32

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

6%

  • Dr. Scholl's49%
  • BPLXKUR15%
  • Derwit9%
  • Eveellyn8%
  • Wartie8%
  • Healthpoint5%
  • Open — no brand owns it (2 brands, 6%)

Demand

Wart Plasters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 2.3×

Search terms

Top Wart Plasters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wart plasters35K/yr
  • wart remover plasters7K/yr
  • wart plasters for fingers6K/yr
  • wart patches5K/yr
  • wart plaster3K/yr
  • wart removal plasters3K/yr
  • compound w wart remover maximum strength one step pads 14 medicated pads2K/yr

Reviews and returns

What reviews say buyers love and hate about Wart Plasters

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness37%−0.60

Do not stick

Not very adhesive

Not Sticky

Functionality-Overall11%−0.14

Not effective

Did not work

Ok. Hardly worked for me

Durability8%−0.09

Falling off

Everytime i put one on it came off within a few hours

came off within 5 minutes

Quality-Overall6%+0.47

Rubbish

Garbage

Poor quality

Value For Money6%+0.68

Too expensive

Not worth it

Waste of money

Love

Efficiency20%+1.83

Effective

Works well

Product works effective well

Value For Money14%+0.68

Money well spent

value for money

Good value for money

Quality-Overall13%+0.47

Surprisingly effective product

Nice product just as it is said on the description

Excellent product

Ease Of Use11%+0.55

Easy to use

The pads are super easy to use

The plasters are very easy to use

Adhesion/Stickiness8%−0.60

Good stickiness

Good adhesion

The adhesive is very good

Return

0.1% Return rate 16% Fixable by listing

Adhesion/Stickiness46%▅▆█▄▄█

Do not stick

Not very adhesive

Not Sticky

Functionality-Overall13%▇█▁█▅▃

Not effective

Did not work

Ok. Hardly worked for me

Size-Overall10%▁▇▁█▂▃
Advertised Vs Actual Product5%▁▁▁▄█▆
Durability4%▁▁▁▃▅█

Falling off

Everytime i put one on it came off within a few hours

came off within 5 minutes

FAQ

Common Wart Plasters questions

Answered from the same tracked data.