Is wanky candles profitable to sell on Amazon United Kingdom?

The niche generates £42K/yr across 64 tracked products. 1 of 25 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Worth a look (53/100).

How competitive is the wanky candles niche?

38 brands and 48 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in wanky candles?

Top complaints mined from reviews: Gifting Purpose, Size-Overall, Smell. The return rate is 0.4%.

When does demand for wanky candles peak?

Demand peaks in Nov–Dec; the busiest month runs 11.3× the quietest.

What does it cost to enter the wanky candles niche?

Listings span £5.11–£24.39; the average listing price is £10.21 (sweet spot $15–$100). The average incumbent carries 76 reviews — the moat a new listing must climb.

wanky candles

Worth a look

Shows low returns (0.4%), but a small market ($42K/yr) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Incredible76.22

avg incumbent reviews — the moat a new listing must climb

Competition

Great27%

top-5 click share — an open shelf

Brand share

Great51%

top-5 brand share — no brand owns this niche

Price range

Okay£5.11–£24.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£10.21

avg listing price — sweet spot $15–$100

Growth

Bad-16.9%

90-day search growth — must beat 0% to launch

Market size

Bad£42K

£42K/yr · 136K searches

According to Flapen's Amazon United Kingdom niche tracking, wanky candles is a £42K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

wanky candles market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £31K–£41K; units × avg price
Conversion rate: 3.0%
Avg BSR: #576
Page quality: 0%
Prime: 97%
Sponsored: 61%
Out of stock: 11.8%
Avg brand age: 28 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

38 rising

Sellers

Top-5 brand share

51%

Top 20: 88%

Top-5 click share

27%

Top 20: 67%

Open market

45%

Wanky Candles31%
iTbxzzy6%
Pnoyws5%
Cunegra4%
Mrssbea4%
Cumnvulnt4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 11.3×

Open Trend

Top wanky candles search terms

funny candle40K/yr -5.0%2.2% conv.
funny candles33K/yr -18.5%1.9% conv.
funny candles gifts for women24K/yr -12.4%2.8% conv.
novelty candles14K/yr -6.1%0.4% conv.
wanky candles17K/yr -44.0%1.2% conv.
rude candles9K/yr -28.4%1.1% conv.

All search terms

Top wanky candles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Chin Up Tits Out Scented Candle

Wanky Candles£10.664.3★6 rev

Sarcastic Candles Going Away Goodbye Farewell Gifts for Coworkers - Retirement Coworker Leaving Gifts for Colleagues Women Men - Leaving Job Moving Away Presents for Friends Boss Work Bestie

iTbxzzy£11.524.6★63 rev

Wax Melt 3 Pack - Rude Funny Birthday Novelty

Wanky Candles£8.364.6★97 rev

Middle Finger Candle Funny Scented Natural Soy Wax Candle Hand Gesture Novelty Candle for Middle Finger Gifts Home Decor Living Room Desk Ornament Housewarming Birthday Joke Gifts (White)

Pnoyws£5.115.0★2 rev

Wanky Candles in A World Full of Cunts WCBJ118

Wanky Candles£12.504.5★55 rev

Newest

by launch date

Funny Emotional Support Candle Its Fine Im Fine Everything is Fine Candle Encouragement Scented Candle for Women Stress Relief Lavender Soy Candle for Friends Coworkers

Cunegra£6.950 rev

4mo ago

Funny Gifts for Women Men- My Last Nerve Candle Funny Birthday Gifts for Women & Friends Scented Soy Wax Lavender Candle for Relaxation Unique Candles for Women Coworkers Sister Bestie

HELQIBR£7.540 rev

5mo ago

Middle Finger Candle Funny Scented Natural Soy Wax Candle Hand Gesture Novelty Candle for Middle Finger Gifts Home Decor Living Room Desk Ornament Housewarming Birthday Joke Gifts (White)

Pnoyws£5.112 rev

6mo ago

Thinking of You Funny Gifts for Women Birthday Gift for Her Friend Sympathy Bereavement Gifts for Loved Lavender & Eucalyptus Scented Candles in Home 7oz Natural Soy Wax Candle in Reinforced Jar

Lumoscent£9.7610 rev

6mo ago

musoeica Funny Friend Gifts for Women Galentines Bestie Gifts for Women 3.5oz Soy Wax Lavender Scented Candle Leaving Birthday Friendship Presents for Best Friend Female BFF Gift for Easter

musoeica£7.0128 rev

8mo ago

What buyers say about wanky candles

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose35%

“Well received as a gift”

Smell25%

“Great scent”

Quality-Overall9%

“The candle itself is a really nice quality”

Brightness/Shine/Glow5%

“Nice candle”

Advertised Vs Actual Product5%

“Cute exactly as described”

Value For Money5%

“Good value for money”

Size-Overall4%

“Decent size”

Fun/Entertainment Experience1%

“Fun present”

Durability1%

“last an impressive amount of time”

Sleep Quality1%

“Good for relaxing in the evening”

What buyers complain about

Gifting Purpose24%

“Not a gift box”

Size-Overall18%

“some of the images in the listing give an impression it is larger than this is”

Smell13%

“Smells bad”

Value For Money9%

“This really isn't worth the price”

Heating5%

“The wick moved while lit and heated the glass, it popped and split the glass and burnt the label on the outside”

Advertised Vs Actual Product2%

“doesn't look like its pictures”

Quality-Overall1%

“Too tacky & poor quality to be funny”

Adhesion/Stickiness1%

“The sticker on the front has been stuck on level”

Top return reasons

Gifting Purpose26%

Size-Overall23%

Smell14%

Leak-Proof10%

Defective Material/Parts7%