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Wanky Candles

Maybe

Returns run at only 0.4% of orders. But shoppers spend only $42K a year here, so Wanky Candles is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 48
Market size
£42K/yr136K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
27%top-5 click share · 38 brands · 48 sellers

Flapen Score

Wanky Candles against its category

The dotted line is the Health & Personal Care average. Past it, Wanky Candles is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wanky Candles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wanky Candles 136K times last year and spent an estimated £42K. The top 5 brands take 51% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
3.0%
Market size, estimated
£42Ka year
Peak month
December11.3× the quietest month
Top search term
funny candle40K searches a year

02 · Price

A sale here is worth £10.21.

Listings sell for £10.21 on average, from £5.11 to £24.39. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.21 that is £0 to £1K a year per listing.

Average price
£10.21under the $15 to $100 sweet spot
Price range
£5.11–£24.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #576 within Alternative Medicine. It carries 76 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
97%
Out of stock, average day
11.8%
Average rank
#576in Alternative Medicine
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
76per listing
Listings tracked
64

04 · Newcomers

Amazon counts 1 of last year's 25 launches as successful.

25 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Wanky Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£839£2K£3K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

38 rising

Sellers

48

Top-5 brand share

51%

Top 20: 88%

Top-5 click share

27%

Top 20: 67%

Open market

45%

  • Wanky Candles31%
  • iTbxzzy6%
  • Pnoyws5%
  • Cunegra4%
  • Mrssbea4%
  • Cumnvulnt4%

Demand

Wanky Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 11.3×

Search terms

Top Wanky Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • funny candle40K/yr
  • funny candles33K/yr
  • funny candles gifts for women24K/yr
  • novelty candles14K/yr
  • wanky candles17K/yr
  • rude candles9K/yr

Reviews and returns

What reviews say buyers love and hate about Wanky Candles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Gifting Purpose24%+0.28

Not a gift box

Totally inappropriate gift for the person I want to gift it to

just looks too tatty to give as a gift

Size-Overall18%−0.14

some of the images in the listing give an impression it is larger than this is

Absolutely tiny

Small

Smell13%+2.89

Smells bad

Really smells like cake

I couldn't really smell it

Value For Money9%−0.02

This really isn't worth the price

Overpriced for what it is

Think its a bit pricey

Heating5%−0.04

The wick moved while lit and heated the glass, it popped and split the glass and burnt the label on the outside

Love

Gifting Purpose35%+0.28

Well received as a gift

Good gift

Great gift idea

Smell25%+2.89

Great scent

strong scent

The lavender scent is gorgeous

Quality-Overall9%+1.19

The candle itself is a really nice quality

Excellent quality

Item was perfect

Brightness/Shine/Glow5%−0.01

Nice candle

Good it lit up

It lights well

Advertised Vs Actual Product5%+0.05

Cute exactly as described

it does the job

As described

Return

0.4% Return rate 28% Fixable by listing

Gifting Purpose26%▄█▁▅▆▂

Not a gift box

Totally inappropriate gift for the person I want to gift it to

just looks too tatty to give as a gift

Size-Overall23%▃▁█▅▅▅

some of the images in the listing give an impression it is larger than this is

Absolutely tiny

Small

Smell14%▁█▁▃▃▃

Smells bad

Really smells like cake

I couldn't really smell it

Leak-Proof10%▁▁▁▁█▂
Defective Material/Parts7%█▁▁▇▁▅

FAQ

Common Wanky Candles questions

Answered from the same tracked data.