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Wand Sex Vibrátor

Maybe

Returns run at only 0.2% of orders. But demand is soft, at -9.8% this quarter, so Wand Sex Vibrátor is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 2,035 Health & Personal Care niches · +9 vs the category median of 48
Market size
£489K/yr584K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
57%top-5 click share · 13 brands · 28 sellers

Flapen Score

Wand Sex Vibrátor against its category

The dotted line is the Health & Personal Care average. Past it, Wand Sex Vibrátor is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wand Sex Vibrátor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wand Sex Vibrátor 584K times last year and spent an estimated £489K. The top 5 brands take 80% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 584K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £489K a year.

Searches, last 12 months
584K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
4.3%
Market size, estimated
£489Ka year
Peak month
February1.4× the quietest month
Top search term
wand vibabrator169K searches a year

02 · Price

A sale here is worth £19.27.

Listings sell for £19.27 on average, from £7.51 to £40.19. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £19.27 that is £10K to £14K a year per listing.

Average price
£19.27inside the $15 to $100 sweet spot
Price range
£7.51–£40.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£10K–£14K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #5 within Sex & Sensuality. It carries 2,001 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#5in Sex & Sensuality
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,001per listing
Listings tracked
23

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Wand Sex Vibrátor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£24K£49K£73K£98K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

28

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

15%

  • Lolitree30%
  • Oliver James20%
  • Vivanzia11%
  • Lovehoney9%
  • TRIXES9%
  • LOVELY WAND5%
  • Open — no brand owns it (7 brands, 15%)

Demand

Wand Sex Vibrátor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Wand Sex Vibrátor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wand vibabrator169K/yr
  • wand vibrator104K/yr
  • magic wand vibabrator68K/yr
  • vibrator wand63K/yr
  • vibrating wand40K/yr
  • sex wand22K/yr
  • hitachi wand vibabrator23K/yr
  • wand vibabrator for women28K/yr
  • mini wand vibabrator12K/yr
  • wand massager14K/yr

Reviews and returns

What reviews say buyers love and hate about Wand Sex Vibrátor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging26%−0.29

Stops charging

Does not charge

Wont charge

Durability10%−0.11

broke

broke after one use

Broken after 2 months

Quality-Overall7%+0.36

rubbish

Quality/Safety seems to have dipped

Poor quality

Size-Overall6%

Im a bit disappointed by the size

Big in size

Smaller than expected

Vibration/Speed Control5%

The vibration is too strong

Very weak vibration

could have a more intense vibration

Love

Quality-Overall14%+0.36

The build quality is excellent

Excellent Quality

The build quality feels solid

Vibration/Speed Control9%

Strong vibration

Good vibration

Great vibration

Strength8%+0.21

Good powerful wand

powerful enough for my needs

It's powerful

Value For Money8%+0.62

Value for money

For the price

Excellent value for money

Fun/Entertainment Experience8%+0.66

Fun for all sorts

Wonderful toy

Great fun

Return

0.2% Return rate 13% Fixable by listing

Functionality-Overall20%▆▃█▂▃▃

it completely stopped working

Dont work

Didn't work as mentioned

Charging16%▅█▅▆▁▆

Stops charging

Does not charge

Wont charge

Size-Overall11%▃▁▁██▁

Im a bit disappointed by the size

Big in size

Smaller than expected

Touch/Button Controls11%█▁▁▁▂▃
Defective Material/Parts7%▁▁▁▄▃█

FAQ

Common Wand Sex Vibrátor questions

Answered from the same tracked data.