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Wand

Fail

Demand is soft, at -44.1% this quarter, so Wand is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£35K/yr159K searches / yr
90-day growth
-44.1%search demand this quarter
Competition
59%top-5 click share · 17 brands · 62 sellers

Flapen Score

Wand against its category

The dotted line is the Health & Personal Care average. Past it, Wand is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wand market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wand 159K times last year and spent an estimated £35K. The top 5 brands take 67% of clicks. Demand peaks in Mar–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -44.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
159K
Growth, 90 days vs prior 90
-44.1%
Conversion, latest week
2.6%
Market size, estimated
£35Ka year
Peak month
October5.3× the quietest month
Top search term
wand106K searches a year

02 · Price

A sale here is worth £8.49.

Listings sell for £8.49 on average, from £2.82 to £29.04. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.49 that is £849 to £2K a year per listing.

Average price
£8.49under the $15 to $100 sweet spot
Price range
£2.82–£29.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£849–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #61 within Wellness. It carries 1,218 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
95%
Out of stock, average day
7.9%
Average rank
#61in Wellness
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,218per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Wand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 falling

Sellers

62

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

25%

  • bed geek22%
  • Nhemeylp15%
  • Abeillo14%
  • Aomig9%
  • Sfunpu8%
  • KTGUK8%

Demand

Wand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Oct, Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Wand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wand106K/yr
  • wands16K/yr
  • wands for kids9K/yr
  • wizard wand11K/yr
  • kids wand5K/yr
  • witches wand6K/yr
  • witch wand7K/yr

Reviews and returns

What reviews say buyers love and hate about Wand

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging17%−0.12

Does not charge

Wand does not charge

Now will not charge

Color13%−0.08

all the colour was transferring onto her hand

its got some yellow on it

Vibration/Speed Control11%

due to the vibration

the vibrations just aren't the same or as powerful as the earlier model

Noise Level8%+0.34

It makes noise

Advertised Vs Actual Product8%−0.06

Wand. False advertisement does break easy does need button battery's that's not been told to us hopfully it works n my boy like it

Love

Value For Money25%+2.07

good for how cheap they were

Good price

Great value for the money too

Quality-Overall16%+0.35

the business is happy that there is no impact to quality or deadlines

Good quality

Amazing product

Fun/Entertainment Experience11%+0.78

Fun

Excellent toy for imaginative youngsters

Lovely little toy

Advertised Vs Actual Product6%−0.06

does the job

It is what it is

exactly what it should be

Durability6%−0.03

It was good while it lasted

Long lasting

Return

1.1% Return rate 37% Fixable by listing

Quality-Overall16%▂▃▄▃▆█
Size-Overall16%▃█▅▁▁▅

Im a bit disappointed by the size

Functionality-Overall9%█▄▃▃▁▆
Charging9%▃█▂▄▁▄

Does not charge

Wand does not charge

Now will not charge

Color8%▂▁█▁▁▁

all the colour was transferring onto her hand

its got some yellow on it

FAQ

Common Wand questions

Answered from the same tracked data.