Wand
FailDemand is soft, at -44.1% this quarter, so Wand is a Fail.
- Flapen Score
- 40 / 100Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 4840
- Market size
- £35K/yr159K searches / yr
- 90-day growth
- -44.1%search demand this quarter
- Competition
- 59%top-5 click share · 17 brands · 62 sellers
Flapen Score
Wand against its category
The dotted line is the Health & Personal Care average. Past it, Wand is stronger. Inside it, weaker.
Market
The Wand market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wand 159K times last year and spent an estimated £35K. The top 5 brands take 67% of clicks. Demand peaks in Mar–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -44.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.
- Searches, last 12 months
- 159K
- Growth, 90 days vs prior 90
- -44.1%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £35Ka year
- Peak month
- October5.3× the quietest month
- Top search term
- wand106K searches a year
02 · Price
A sale here is worth £8.49.
Listings sell for £8.49 on average, from £2.82 to £29.04. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.49 that is £849 to £2K a year per listing.
- Average price
- £8.49under the $15 to $100 sweet spot
- Price range
- £2.82–£29.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £849–£2K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #61 within Wellness. It carries 1,218 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 95%
- Out of stock, average day
- 7.9%
- Average rank
- #61in Wellness
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,218per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Wand products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
bed geek Handheld Wireless Personal Wand Massager Waterproof USB Rechargeable 20 Vibration Patterns 8 Speeds Memory Feature Skin-Soft Silicone for Ultimate Relaxation Massage Wand (Purple)
- Price
- £29.04
- Rating
- 4.4/5
- Reviews
- 8,574
- Age
- 7y ago

Nhemeylp 2 Pcs Magic Wand Halloween Dress Up Accessory for Sorcerers Apprentices and Witches Wizard Wand for Carnival Cosplay and Parties Wizard Prop for Teens and Adults Wizard Costume Accessory
- Price
- £4.19
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Abeillo Fairy Wand Colorful Angel Magic Wands for Kids Glitter Flower Girl Wand for Weddings Sparkle Star Princess Wand Fairy Party Supplies for Girls Halloween
- Price
- £3.35
- Rating
- 3.9/5
- Reviews
- 228
- Age
- 2y ago

Sfunpu Light Up Magic Wand with SoundsWizard Wands 15 Magical Gift for Children and Adults on Birthday Halloween Christmas
- Price
- £6.93
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 10mo ago

4 Pcs Fairy Wand Magic Wands for Kids Princess Wand Glitter Fairys Sparkle Star Princess Accessories Fairy Kit Princesses Costume Role Play Props Play Props for Birthday Halloween Christmas Party
- Price
- £4.83
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 6mo ago
Trending
90-day click momentum
Yarosi Mini Massager- Strongest Cordless Handheld Vibrating Power - Best Rated for Travel Gift - Magic Stress Away - Perfect on Neck Back Foot Hand Pains and Sports Injury - Pink
- Price
- £24.60
- Rating
- 4.3/5
- Reviews
- 6,516
- Age
- 9y ago

Bed Geek Cordless Wand Massager Super Powerful Handheld Massage with 20 Speeds & 8 Patterns Soft Silicone Head Quiet Motor LED Display Body-Safe & Waterproof Black & Rose Gold
- Price
- £26.22
- Rating
- 4.4/5
- Reviews
- 615
- Age
- 8y ago

Nhemeylp 2 Pcs Magic Wand Halloween Dress Up Accessory for Sorcerers Apprentices and Witches Wizard Wand for Carnival Cosplay and Parties Wizard Prop for Teens and Adults Wizard Costume Accessory
- Price
- £4.19
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

CEEGEWW 4 Pcs Fairy Wand Sparkling Starlight Magic Wand Princess Accessories Fairy Set Princess Role-Playing Props Suitable for Birthday Halloween and Christmas Party Costumes and Props
- Price
- £4.57
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

HUSHRICH 2Pcs Fairy Wands Pink Purple Star Fairy Wand for Girls Glitter Angel Princess Wand Sticks with Diamond for Birthday Halloween Christmas Party Supplies
- Price
- £3.92
- Rating
- 4.7/5
- Reviews
- 3
- Age
- 6mo ago
Newest
by launch date
CEEGEWW 4 Pcs Fairy Wand Sparkling Starlight Magic Wand Princess Accessories Fairy Set Princess Role-Playing Props Suitable for Birthday Halloween and Christmas Party Costumes and Props
- Price
- £4.57
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

HUSHRICH 2Pcs Fairy Wands Pink Purple Star Fairy Wand for Girls Glitter Angel Princess Wand Sticks with Diamond for Birthday Halloween Christmas Party Supplies
- Price
- £3.92
- Rating
- 4.7/5
- Reviews
- 3
- Age
- 6mo ago

Nhemeylp 2 Pcs Magic Wand Halloween Dress Up Accessory for Sorcerers Apprentices and Witches Wizard Wand for Carnival Cosplay and Parties Wizard Prop for Teens and Adults Wizard Costume Accessory
- Price
- £4.19
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

4 Pcs Fairy Wand Magic Wands for Kids Princess Wand Glitter Fairys Sparkle Star Princess Accessories Fairy Kit Princesses Costume Role Play Props Play Props for Birthday Halloween Christmas Party
- Price
- £4.83
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 6mo ago

Lotnery Magic Wand Wizard Wand 2 PCS Halloween Dress Up Accessory Magic Props Plastic Magic Wand Kids Cosplay Wizard Costume Accessory for Carnival Birthdays
- Price
- £5.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
62
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
59%
Top 20: 98%
Open market
25%
- bed geek22%
- Nhemeylp15%
- Abeillo14%
- Aomig9%
- Sfunpu8%
- KTGUK8%
Demand
Wand search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Oct, Nov, Dec · busiest ÷ quietest = 5.3×
Search terms
Top Wand search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wand106K/yr
- wands16K/yr
- wands for kids9K/yr
- wizard wand11K/yr
- kids wand5K/yr
- witches wand6K/yr
- witch wand7K/yr
Reviews and returns
What reviews say buyers love and hate about Wand
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Does not charge
Wand does not charge
Now will not charge
all the colour was transferring onto her hand
its got some yellow on it
due to the vibration
the vibrations just aren't the same or as powerful as the earlier model
It makes noise
Wand. False advertisement does break easy does need button battery's that's not been told to us hopfully it works n my boy like it
Love
good for how cheap they were
Good price
Great value for the money too
the business is happy that there is no impact to quality or deadlines
Good quality
Amazing product
Fun
Excellent toy for imaginative youngsters
Lovely little toy
does the job
It is what it is
exactly what it should be
It was good while it lasted
Long lasting
Return
1.1% Return rate 37% Fixable by listing
Im a bit disappointed by the size
Does not charge
Wand does not charge
Now will not charge
all the colour was transferring onto her hand
its got some yellow on it
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wand questions
Answered from the same tracked data.









