Walking Stick
FailThe products selling today already average 4.6★, so Walking Stick is a Fail.
- Flapen Score
- 48 / 100Ranks 987 of 2,035 Health & Personal Care niches · on the category median48
- Market size
- £713K/yr2.1M searches / yr
- 90-day growth
- +8.6%search demand this quarter
- Competition
- 54%top-5 click share · 16 brands · 28 sellers
Flapen Score
Walking Stick against its category
The dotted line is the Health & Personal Care average. Past it, Walking Stick is stronger. Inside it, weaker.
Market
The Walking Stick market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Walking Stick 2.1M times last year and spent an estimated £713K. The top 5 brands take 74% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £713K a year.
- Searches, last 12 months
- 2.1M
- Growth, 90 days vs prior 90
- +8.6%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £713Ka year
- Peak month
- May1.2× the quietest month
- Top search term
- walking stick751K searches a year
02 · Price
A sale here is worth £10.10.
Listings sell for £10.10 on average, from £5.11 to £20.75. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £10.10 that is £15K to £20K a year per listing.
- Average price
- £10.10under the $15 to $100 sweet spot
- Price range
- £5.11–£20.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £15K–£20K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #12 within Medical Supplies & Equipment. It carries 4,338 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 6.4%
- Average rank
- #12in Medical Supplies & Equipment
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,338per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Walking Stick products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Life Healthcare Folding Walking Stick Adjustable Aluminium Cane Black
- Price
- £8.47
- Rating
- 4.5/5
- Reviews
- 5,851
- Age
- 9y ago
supregear Walking Stick - Adjustable Folding Walking Sticks for Women and Men - Lightweight Portable Collapsible Balancing Aid - Foldable Travel Cane for Ladies Elderly Adults Purple Floral
- Price
- £8.78
- Rating
- 4.6/5
- Reviews
- 10,466
- Age
- 3y ago
Rehand All Terrain Folding Walking Stick Walking Sticks for Women & Men Pivot Tip and Heavy Duty Mobility Aid Adjustable Walking Stick for Elderly & Ladies Black
- Price
- £18.40
- Rating
- 4.6/5
- Reviews
- 18,234
- Age
- 2y ago
supregear Walking Stick - Adjustable Folding Walking Sticks for Women and Men - Lightweight Portable Collapsible Balancing Aid - Foldable Travel Cane for Ladies Elderly Adults Black
- Price
- £8.61
- Rating
- 4.6/5
- Reviews
- 10,466
- Age
- 3y ago
Walking Stick Adjustable Folding Walking Sticks for Women and Men Walking Cane for Elderly Or Disabled Folding Adjustable Height Left Or Right Handed Non-Slip Rubber Tip Wrist
- Price
- £5.11
- Rating
- 4.5/5
- Reviews
- 283
- Age
- 1y ago
Trending
90-day click momentum
Life Healthcare Folding Walking StickAdjustable Height Lightweight Aluminium Cane for Elderly Disabled Men & WomenNon-Slip Rubber Tip Ergonomic Handle & Travel-Friendly Design (Purple)
- Price
- £8.68
- Rating
- 4.5/5
- Reviews
- 5,851
- Age
- 7y ago
Walking Stick Portable Collapsible Walking Stick and Mobility Aid Handy Easily Adjustable Folding Travel Walking Cane for Women Men & Disabled Flexible and Durable 33-37 inches (Black)
- Price
- £8.11
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 8mo ago
supregear Walking Stick - Adjustable Folding Walking Sticks for Women and Men - Lightweight Portable Collapsible Balancing Aid - Foldable Travel Cane for Ladies Elderly Adults Pink Floral
- Price
- £8.68
- Rating
- 4.6/5
- Reviews
- 10,466
- Age
- 1y ago
HEALTHBAZAAR All Terrain Walking Stick for Men & Women Lightweight Foldable Adjustable Shock Absorption Collapsible Walking Stick for Seniors & Adults | HealthBazaar (Black)
- Price
- £18.88
- Rating
- 4.6/5
- Reviews
- 2,148
- Age
- 3y ago
Life Healthcare Folding Walking Stick Adjustable Aluminium Cane Black
- Price
- £8.47
- Rating
- 4.5/5
- Reviews
- 5,851
- Age
- 9y ago
Newest
by launch dateWalking Stick Portable Collapsible Walking Stick and Mobility Aid Handy Easily Adjustable Folding Travel Walking Cane for Women Men & Disabled Flexible and Durable 33-37 inches (Black)
- Price
- £8.11
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 8mo ago
ZallyX Foldable Walking Sticks for Men & Women 8595cm Adjustable Ladies Walking Stick Mobility aids Collapsible walking stick For Elderly Adults (Black Flower)
- Price
- £6.81
- Rating
- 4.6/5
- Reviews
- 226
- Age
- 1y ago
Walking Stick Adjustable Folding Walking Sticks for Women and Men Walking Cane for Elderly Or Disabled Folding Adjustable Height Left Or Right Handed Non-Slip Rubber Tip Wrist
- Price
- £5.11
- Rating
- 4.5/5
- Reviews
- 283
- Age
- 1y ago
Walking Stick Adjustable Height Mobility Aids Folding Walking Canes With Wrist Strap Walking Sticks For Men Women & Elderly Disabled Lightweight For Right & Left Handed Walking Stick Black (1)
- Price
- £7.28
- Rating
- 4.4/5
- Reviews
- 335
- Age
- 1y ago
supregear Walking Stick - Adjustable Folding Walking Sticks for Women and Men - Lightweight Portable Collapsible Balancing Aid - Foldable Travel Cane for Ladies Elderly Adults Pink Floral
- Price
- £8.68
- Rating
- 4.6/5
- Reviews
- 10,466
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
28
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
54%
Top 20: 95%
Open market
22%
- LIFE28%
- supregear26%
- rehand10%
- huipinghu5%
- HATAF4%
- HMADAL4%
Demand
Walking Stick search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Walking Stick search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- walking stick751K/yr
- walking sticks for women380K/yr
- walking sticks for men288K/yr
- walking sticks161K/yr
- folding walking sticks for ladies84K/yr
- foldable walking stick68K/yr
- folding walking stick63K/yr
- ladies walking stick41K/yr
- walking cane43K/yr
- folding walking sticks for men31K/yr
Reviews and returns
What reviews say buyers love and hate about Walking Stick
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not very strong
Very fragile
Very flimsy
quite short
It was a little shorter than expected
Too Long
started coming apart
Broke
Fell apart
The build quality is extremely poor
This could be a quality control issue
Average quality
Hasn't got a soft grip handle
Not gel grip, just rubber coated
Also the grip at the bottom is not good
Love
Excellent value
competitive price
Good value for money
Quality reliable product
it looks well made
Excellent quality
As described
True to picture
Exactly as advertised
The stick itself is good
Good stick
Nice quality stick
Easy to handle
Easy to use
easy to fold
Return
1.6% Return rate 32% Fixable by listing
Not very strong
Very fragile
Very flimsy
quite short
It was a little shorter than expected
Too Long
a wrong colour
wrong colour received
It was lighter in colour
The handles are very small
Short handle
Handle not gel
The build quality is extremely poor
This could be a quality control issue
Average quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Walking Stick questions
Answered from the same tracked data.