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Walking Stick

Fail

The products selling today already average 4.6★, so Walking Stick is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£713K/yr2.1M searches / yr
90-day growth
+8.6%search demand this quarter
Competition
54%top-5 click share · 16 brands · 28 sellers

Flapen Score

Walking Stick against its category

The dotted line is the Health & Personal Care average. Past it, Walking Stick is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Walking Stick market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Walking Stick 2.1M times last year and spent an estimated £713K. The top 5 brands take 74% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £713K a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
+8.6%
Conversion, latest week
3.3%
Market size, estimated
£713Ka year
Peak month
May1.2× the quietest month
Top search term
walking stick751K searches a year

02 · Price

A sale here is worth £10.10.

Listings sell for £10.10 on average, from £5.11 to £20.75. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £10.10 that is £15K to £20K a year per listing.

Average price
£10.10under the $15 to $100 sweet spot
Price range
£5.11–£20.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£15K–£20K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #12 within Medical Supplies & Equipment. It carries 4,338 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#12in Medical Supplies & Equipment
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,338per listing
Listings tracked
24

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Walking Stick products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£71K£143K£214K£285K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

28

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 95%

Open market

22%

  • LIFE28%
  • supregear26%
  • rehand10%
  • huipinghu5%
  • HATAF4%
  • HMADAL4%

Demand

Walking Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Walking Stick search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • walking stick751K/yr
  • walking sticks for women380K/yr
  • walking sticks for men288K/yr
  • walking sticks161K/yr
  • folding walking sticks for ladies84K/yr
  • foldable walking stick68K/yr
  • folding walking stick63K/yr
  • ladies walking stick41K/yr
  • walking cane43K/yr
  • folding walking sticks for men31K/yr

Reviews and returns

What reviews say buyers love and hate about Walking Stick

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Value For Money”
14%of negative reviews mention “Strength”
1.6%of orders come back
“Not very strong”
A buyer, on “Strength”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Walking Stick questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data