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Walking Frame

Maybe

Products sell for $42.19 on average, inside the sweet spot. But demand is soft, at -6.7% this quarter, so Walking Frame is a Maybe.

Flapen Score
54
54 / 100
Top 25% of 2,035 Health & Personal Care niches · +6 vs the category median of 48
Market size
£537K/yr381K searches / yr
90-day growth
-6.7%search demand this quarter
Competition
52%top-5 click share · 19 brands · 33 sellers

Flapen Score

Walking Frame against its category

The dotted line is the Health & Personal Care average. Past it, Walking Frame is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Walking Frame market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Walking Frame 381K times last year and spent an estimated £537K. The top 5 brands take 67% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 381K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £537K a year.

Searches, last 12 months
381K
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
3.3%
Market size, estimated
£537Ka year
Peak month
February1.2× the quietest month
Top search term
zimmer frame101K searches a year

02 · Price

A sale here is worth £42.19.

Listings sell for £42.19 on average, from £6.28 to £74.74. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £42.19 that is £11K to £21K a year per listing.

Average price
£42.19inside the $15 to $100 sweet spot
Price range
£6.28–£74.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£11K–£21K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #23 within Medical Supplies & Equipment. It carries 453 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
57%
Out of stock, average day
11.5%
Average rank
#23in Medical Supplies & Equipment
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
453per listing
Listings tracked
28

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Walking Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£54K£107K£161K£215K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

33

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

52%

Top 20: 90%

Open market

28%

  • EazyMobility28%
  • The Helping Hand Company14%
  • Elite Care10%
  • Aidapt8%
  • DRIVE DEVILBISS HEALTHCARE7%
  • Fenetic Wellbeing4%

Demand

Walking Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Walking Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zimmer frame101K/yr
  • walking frame79K/yr
  • walking frame with wheels61K/yr
  • zimmer frame with wheels58K/yr
  • walking frames for the elderly19K/yr
  • zimmer frames10K/yr
  • walking frames15K/yr
  • folding walking frame8K/yr
  • folding zimmer frame6K/yr
  • folding walker5K/yr

Reviews and returns

What reviews say buyers love and hate about Walking Frame

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Balance/Stability18%−0.11

it is unstable

Not ideal for some one unstable

just doesnt seem steady enough

Size-Overall15%−0.08

Doesnt fit in the boot

Too big

unfortunately this frame is wide

Weight Heavy9%−0.02

Rather bulky

far to heavy

heavy

Strength7%+0.69

As it folds doesn't feel as robust as a solid model

Not sturdy enough

Good can feel unstable

Assembly/Installation6%+0.52

Help to assemble is needed

I found it difficult to assemble for my husband

some parts did not fit together very well

Love

Quality-Overall16%+1.18

Good quality and functional product

This is really good quality very light

Excellent product

Assembly/Installation12%+0.52

Assembly was very easy

Easy to assemble

Easy to set up

Weight Light12%−0.01

Lightweight easy to assemble and use

Lightweight and easy to use

The walkers are very lightweight

Strength11%+0.69

Excellent very sturdy walker

operation of the pusher is outstanding

Very strong

Value For Money9%+0.41

Excellent value for money

Good value

Worth the money

Return

2.5% Return rate 41% Fixable by listing

Size-Overall32%▇▇▅▇▇█

Doesnt fit in the boot

Too big

unfortunately this frame is wide

Weight Heavy18%▅▆▆▆█▇

Rather bulky

far to heavy

heavy

Strength9%▆▅█▆▅▆

As it folds doesn't feel as robust as a solid model

Not sturdy enough

Good can feel unstable

Ease Of Use6%▅▆▅▅█▆
Functionality-Overall5%▇█▃▅▆▃

FAQ

Common Walking Frame questions

Answered from the same tracked data.