votive candles
Skip itSoft demand (-42.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,742.04avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.21–£26.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.50avg listing price — sweet spot $15–$100
Market size
Bad£30K£30K/yr · 78K searches
Growth
Bad-42.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, votive candles is a £30K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
votive candles market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £32K–£42K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #109
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 72%
- Out of stock
- 21.1%
- Avg brand age
- 40 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
66
Top-5 brand share
61%
Top 20: 96%
Top-5 click share
52%
Top 20: 95%
Open market
35%
- Yankee Candle25%
- Fyne-Finds21%
- BOLSIUS5%
- Aptliton5%
- AOTOIE5%
- FANTESI5%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -42.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 14.0×
Top votive candles search terms
- votive candles50K/yr
- mini candles for gift bags11K/yr
- votive candles scented5K/yr
- short candles4K/yr
- votive candles pack8K/yr
Top votive candles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Votive Candles 9 Hours Creamy White Dinner Wedding Candles Wick Home Christmas Table Dinner Xmas Gift
Fyne-Finds£10.544.6★99 rev
Yankee Candle Value Bundle with 10 Votive Scented Candles Mixed Popular Fragrances Set of 10
Yankee Candle£13.054.4★2,949 rev
Yankee Candle Gift Set - 6pcs Votive Scented Candles Mixed Popular Fragrances Candles Gifts for Women Mothers Day Gifts Birthdays (6x49g)
Yankee Candle£10.914.2★58 rev
Bolsius Smooth Pillar Candles - Set of 4 -Ivory - 60 x 40 mm - Decorative Candles - Long Burning Time - Unscented - with Natural Plant Wax - Without Palm Oil
BOLSIUS£3.214.2★2,128 rev
Aptliton Scented Candles Gifts for Women Votive Candles Set of Fresh Linen Vanilla Jasmine and Lemon Soy Wax Candle Gift Set for Birthdays Weddings Christmas
Aptliton£9.384.6★452 rev
Newest
by launch date
11 Hour Long Burning Beeswax Votive Candles 6 Pack Natural Yellow Unscented Small Pillar Candles for Weddings Home Decor and Spa Smokeless & Dripless Votive Candle Bulk Set
TRIRITE£10.5146 rev
Yankee Candle Gift Set - 6pcs Votive Scented Candles Mixed Popular Fragrances Candles Gifts for Women Mothers Day Gifts Birthdays (6x49g)
Yankee Candle£10.9158 rev
16Pack Scented Tealight Candles Gift Set Mini Soy Wax Aromatherapy Candles Portable Travel Tea Lights Candles for Relaxing Home Decor Events Gifts for Women Birthday Christmas Mothers Day
AOTOIE£7.4795 rev
Scented Candles Gift Set 12 Pack Candles for Home Scented 300 Hour Long Lasting Soy Wax Aromatherapy Candle Set Birthday Gifts for Women with Gift Box Christmas Gifts
Bszatan£12.09446 rev
Scented Candles Gifts for Women Birthday Gifts for Women Her 6 Pack Soy Wax Aromatherapy Candles Gift Set for Weddings Christmas Bath and Yoga
futhis£8.6495 rev
Trending
90-day click momentum11 Hour Long Burning Beeswax Votive Candles 6 Pack Natural Yellow Unscented Small Pillar Candles for Weddings Home Decor and Spa Smokeless & Dripless Votive Candle Bulk Set
TRIRITE£10.514.1★
FANTESI 12 Packs Green Cactus Candles Handmade Cactus Succulent Tealights
FANTESI£7.324.7★
Scented Candles Gift Set 12 Pack Candles for Home Scented 300 Hour Long Lasting Soy Wax Aromatherapy Candle Set Birthday Gifts for Women with Gift Box Christmas Gifts
Bszatan£12.094.5★
QOTSTEOS Tea Lights Candles 50pcs Heart Shaped Small Unscented Tea-Lights Candles Party Favors Tea Lights-Candles Romantic Love-Candles for Weddings Celebrations(Pink)
QOTSTEOS£5.923.2★
Birthday Gifts for Women 24 x 70g Scented Candle Set Soy Wax Tin Aromatherapy Candles for Christmas Valentines Gifts with Strongly Fragrance Candles for Relaxing Stress Spa Meditation
Yinuo Mirror£26.034.7★
What buyers say about votive candles
What buyers praise and complain about, mined from review topics.What buyers love
“Great aroma”
“Good value for money”
“The quality feels consistent across the pack”
“Cute gift”
“As advertised”
“great light”
“Long Lasting”
“Perfect size”
“They burn really cleanly”
“Very to use and the burn time is about two hours, each one”
What buyers complain about
“Wick too small”
“Just have a slight smell”
“Rubbish”
“Poorly advertised”
“Not worth the money”
“Very poor hardly any flame will not purchase again”
“Lots of them do not work light them”
“Barely last 3 hours”
“Some candles kept going out. Tried relighting but to no avail. Won't but again. Will stay with Yankee Candles.”
“dont have enough heat to melt the wax melts dont bother with these waste of money”
Top return reasons
Common questions
- Is votive candles profitable to sell on Amazon United Kingdom?
- The niche generates £30K/yr across 25 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -42.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the votive candles niche?
- 21 brands and 66 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in votive candles?
- Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 0.3%.
- When does demand for votive candles peak?
- Demand peaks in Nov–Dec; the busiest month runs 14.0× the quietest.
- What does it cost to enter the votive candles niche?
- Listings span £3.21–£26.03; the average listing price is £10.50 (sweet spot $15–$100). The average incumbent carries 1,742 reviews — the moat a new listing must climb.