Votive Candles
FailDemand is soft, at -42.8% this quarter, so Votive Candles is a Fail.
- Flapen Score
- 45 / 100Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 4845
- Market size
- £30K/yr78K searches / yr
- 90-day growth
- -42.8%search demand this quarter
- Competition
- 52%top-5 click share · 21 brands · 66 sellers
Flapen Score
Votive Candles against its category
The dotted line is the Health & Personal Care average. Past it, Votive Candles is stronger. Inside it, weaker.
Market
The Votive Candles market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Votive Candles 78K times last year and spent an estimated £30K. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
3.7% of searches ended in a purchase last week.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -42.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- -42.8%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £30Ka year
- Peak month
- December14.0× the quietest month
- Top search term
- votive candles50K searches a year
02 · Price
A sale here is worth £10.50.
Listings sell for £10.50 on average, from £3.21 to £26.03. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.50 that is £1K to £3K a year per listing.
- Average price
- £10.50under the $15 to $100 sweet spot
- Price range
- £3.21–£26.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #109 within Alternative Medicine. It carries 1,742 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 96%
- Out of stock, average day
- 21.1%
- Average rank
- #109in Alternative Medicine
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,742per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Votive Candles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Votive Candles 9 Hours Creamy White Dinner Wedding Candles Wick Home Christmas Table Dinner Xmas Gift
- Price
- £10.54
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 3y ago

Yankee Candle Value Bundle with 10 Votive Scented Candles Mixed Popular Fragrances Set of 10
- Price
- £13.05
- Rating
- 4.4/5
- Reviews
- 2,949
- Age
- 11y ago

Yankee Candle Gift Set - 6pcs Votive Scented Candles Mixed Popular Fragrances Candles Gifts for Women Mothers Day Gifts Birthdays (6x49g)
- Price
- £10.91
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 5mo ago

Bolsius Smooth Pillar Candles - Set of 4 -Ivory - 60 x 40 mm - Decorative Candles - Long Burning Time - Unscented - with Natural Plant Wax - Without Palm Oil
- Price
- £3.21
- Rating
- 4.2/5
- Reviews
- 2,128
- Age
- 1y ago

Aptliton Scented Candles Gifts for Women Votive Candles Set of Fresh Linen Vanilla Jasmine and Lemon Soy Wax Candle Gift Set for Birthdays Weddings Christmas
- Price
- £9.38
- Rating
- 4.6/5
- Reviews
- 452
- Age
- 2y ago
Trending
90-day click momentum
11 Hour Long Burning Beeswax Votive Candles 6 Pack Natural Yellow Unscented Small Pillar Candles for Weddings Home Decor and Spa Smokeless & Dripless Votive Candle Bulk Set
- Price
- £10.51
- Rating
- 4.1/5
- Reviews
- 46
- Age
- 4mo ago

FANTESI 12 Packs Green Cactus Candles Handmade Cactus Succulent Tealights
- Price
- £7.32
- Rating
- 4.7/5
- Reviews
- 689
- Age
- 7y ago

Scented Candles Gift Set 12 Pack Candles for Home Scented 300 Hour Long Lasting Soy Wax Aromatherapy Candle Set Birthday Gifts for Women with Gift Box Christmas Gifts
- Price
- £12.09
- Rating
- 4.5/5
- Reviews
- 446
- Age
- 1y ago

QOTSTEOS Tea Lights Candles 50pcs Heart Shaped Small Unscented Tea-Lights Candles Party Favors Tea Lights-Candles Romantic Love-Candles for Weddings Celebrations(Pink)
- Price
- £5.92
- Rating
- 3.2/5
- Reviews
- 8
- Age
- 1y ago

Birthday Gifts for Women 24 x 70g Scented Candle Set Soy Wax Tin Aromatherapy Candles for Christmas Valentines Gifts with Strongly Fragrance Candles for Relaxing Stress Spa Meditation
- Price
- £26.03
- Rating
- 4.7/5
- Reviews
- 8,347
- Age
- 2y ago
Newest
by launch date
11 Hour Long Burning Beeswax Votive Candles 6 Pack Natural Yellow Unscented Small Pillar Candles for Weddings Home Decor and Spa Smokeless & Dripless Votive Candle Bulk Set
- Price
- £10.51
- Rating
- 4.1/5
- Reviews
- 46
- Age
- 4mo ago

Yankee Candle Gift Set - 6pcs Votive Scented Candles Mixed Popular Fragrances Candles Gifts for Women Mothers Day Gifts Birthdays (6x49g)
- Price
- £10.91
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 5mo ago

16Pack Scented Tealight Candles Gift Set Mini Soy Wax Aromatherapy Candles Portable Travel Tea Lights Candles for Relaxing Home Decor Events Gifts for Women Birthday Christmas Mothers Day
- Price
- £7.47
- Rating
- 3.9/5
- Reviews
- 95
- Age
- 8mo ago

Scented Candles Gift Set 12 Pack Candles for Home Scented 300 Hour Long Lasting Soy Wax Aromatherapy Candle Set Birthday Gifts for Women with Gift Box Christmas Gifts
- Price
- £12.09
- Rating
- 4.5/5
- Reviews
- 446
- Age
- 1y ago

Scented Candles Gifts for Women Birthday Gifts for Women Her 6 Pack Soy Wax Aromatherapy Candles Gift Set for Weddings Christmas Bath and Yoga
- Price
- £8.64
- Rating
- 4.3/5
- Reviews
- 95
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
66
Top-5 brand share
61%
Top 20: 96%
Top-5 click share
52%
Top 20: 95%
Open market
35%
- Yankee Candle25%
- Fyne-Finds21%
- BOLSIUS5%
- Aptliton5%
- AOTOIE5%
- FANTESI5%
Demand
Votive Candles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 14.0×
Search terms
Top Votive Candles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- votive candles50K/yr
- mini candles for gift bags11K/yr
- votive candles scented5K/yr
- short candles4K/yr
- votive candles pack8K/yr
Reviews and returns
What reviews say buyers love and hate about Votive Candles
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Wick too small
Small candles
Too small
Just have a slight smell
Not impressed with hardly there fragrance
the smell of smoke spread everywhere
Rubbish
Not good quality
Buy cheap, buy twice
Poorly advertised
Not as described
The images for this product are not an accurate representation of what you receive
Not worth the money
Not worth the price tag
slightly over priced for what they are
Love
Great aroma
Smells lush
Nice variety of fragrances
Good value for money
Excellent value for money
Good for the money
The quality feels consistent across the pack
Good Quality
a good variety
Cute gift
are great to give as gifts
Beautiful gift
As advertised
Exactly as pictured
As described
Return
0.3% Return rate 59% Fixable by listing
Wick too small
Small candles
Too small
Just have a slight smell
Not impressed with hardly there fragrance
the smell of smoke spread everywhere
Poorly advertised
Not as described
The images for this product are not an accurate representation of what you receive
Not worth the money
Not worth the price tag
slightly over priced for what they are
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Votive Candles questions
Answered from the same tracked data.









