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Votive Candles

Fail

Demand is soft, at -42.8% this quarter, so Votive Candles is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£30K/yr78K searches / yr
90-day growth
-42.8%search demand this quarter
Competition
52%top-5 click share · 21 brands · 66 sellers

Flapen Score

Votive Candles against its category

The dotted line is the Health & Personal Care average. Past it, Votive Candles is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Votive Candles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Votive Candles 78K times last year and spent an estimated £30K. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -42.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-42.8%
Conversion, latest week
3.7%
Market size, estimated
£30Ka year
Peak month
December14.0× the quietest month
Top search term
votive candles50K searches a year

02 · Price

A sale here is worth £10.50.

Listings sell for £10.50 on average, from £3.21 to £26.03. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.50 that is £1K to £3K a year per listing.

Average price
£10.50under the $15 to $100 sweet spot
Price range
£3.21–£26.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #109 within Alternative Medicine. It carries 1,742 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
96%
Out of stock, average day
21.1%
Average rank
#109in Alternative Medicine
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,742per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Votive Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

66

Top-5 brand share

61%

Top 20: 96%

Top-5 click share

52%

Top 20: 95%

Open market

35%

  • Yankee Candle25%
  • Fyne-Finds21%
  • BOLSIUS5%
  • Aptliton5%
  • AOTOIE5%
  • FANTESI5%

Demand

Votive Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 14.0×

Search terms

Top Votive Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • votive candles50K/yr
  • mini candles for gift bags11K/yr
  • votive candles scented5K/yr
  • short candles4K/yr
  • votive candles pack8K/yr

Reviews and returns

What reviews say buyers love and hate about Votive Candles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.18

Wick too small

Small candles

Too small

Smell16%+0.31

Just have a slight smell

Not impressed with hardly there fragrance

the smell of smoke spread everywhere

Quality-Overall13%−0.05

Rubbish

Not good quality

Buy cheap, buy twice

Advertised Vs Actual Product8%+0.19

Poorly advertised

Not as described

The images for this product are not an accurate representation of what you receive

Value For Money7%+1.25

Not worth the money

Not worth the price tag

slightly over priced for what they are

Love

Smell22%+0.31

Great aroma

Smells lush

Nice variety of fragrances

Value For Money19%+1.25

Good value for money

Excellent value for money

Good for the money

Quality-Overall14%−0.05

The quality feels consistent across the pack

Good Quality

a good variety

Gifting Purpose11%+1.83

Cute gift

are great to give as gifts

Beautiful gift

Advertised Vs Actual Product8%+0.19

As advertised

Exactly as pictured

As described

Return

0.3% Return rate 59% Fixable by listing

Size-Overall48%▄▆██▆▇

Wick too small

Small candles

Too small

Gifting Purpose14%▆▅▂█▆▇
Smell11%▅█▃▃▃▂

Just have a slight smell

Not impressed with hardly there fragrance

the smell of smoke spread everywhere

Advertised Vs Actual Product8%▅▁▅█▅▆

Poorly advertised

Not as described

The images for this product are not an accurate representation of what you receive

Value For Money4%▇█▂▁▆▅

Not worth the money

Not worth the price tag

slightly over priced for what they are

FAQ

Common Votive Candles questions

Answered from the same tracked data.