Votive Candles
soft demand (-42.8% this quarter) — Votive Candles doesn't clear our bar today.
Flapen Score
Is Votive Candles profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Votive Candles is a £30K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Votive Candles: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -42.8% over the last 90 days and 3.7% of searches end in a purchase.
£30K
revenue / yr
Who owns the niche?
The top 5 brands hold 61% of demand, so 39% of the market is open.
39%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 25 products
Top Votive Candles products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Votive Candles 9 Hours Creamy White Dinner Wedding Candles Wick Home Christmas Table Dinner Xmas Gift
- Price
- £10.54
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 3y ago
Yankee Candle Value Bundle with 10 Votive Scented Candles Mixed Popular Fragrances Set of 10
- Price
- £13.05
- Rating
- 4.4/5
- Reviews
- 2,949
- Age
- 11y ago
Yankee Candle Gift Set - 6pcs Votive Scented Candles Mixed Popular Fragrances Candles Gifts for Women Mothers Day Gifts Birthdays (6x49g)
- Price
- £10.91
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 5mo ago
Bolsius Smooth Pillar Candles - Set of 4 -Ivory - 60 x 40 mm - Decorative Candles - Long Burning Time - Unscented - with Natural Plant Wax - Without Palm Oil
- Price
- £3.21
- Rating
- 4.2/5
- Reviews
- 2,128
- Age
- 1y ago
Aptliton Scented Candles Gifts for Women Votive Candles Set of Fresh Linen Vanilla Jasmine and Lemon Soy Wax Candle Gift Set for Birthdays Weddings Christmas
- Price
- £9.38
- Rating
- 4.6/5
- Reviews
- 452
- Age
- 2y ago
Trending
90-day click momentum
11 Hour Long Burning Beeswax Votive Candles 6 Pack Natural Yellow Unscented Small Pillar Candles for Weddings Home Decor and Spa Smokeless & Dripless Votive Candle Bulk Set
- Price
- £10.51
- Rating
- 4.1/5
- Reviews
- 46
- Age
- 4mo ago
FANTESI 12 Packs Green Cactus Candles Handmade Cactus Succulent Tealights
- Price
- £7.32
- Rating
- 4.7/5
- Reviews
- 689
- Age
- 7y ago
Scented Candles Gift Set 12 Pack Candles for Home Scented 300 Hour Long Lasting Soy Wax Aromatherapy Candle Set Birthday Gifts for Women with Gift Box Christmas Gifts
- Price
- £12.09
- Rating
- 4.5/5
- Reviews
- 446
- Age
- 1y ago
QOTSTEOS Tea Lights Candles 50pcs Heart Shaped Small Unscented Tea-Lights Candles Party Favors Tea Lights-Candles Romantic Love-Candles for Weddings Celebrations(Pink)
- Price
- £5.92
- Rating
- 3.2/5
- Reviews
- 8
- Age
- 1y ago
Birthday Gifts for Women 24 x 70g Scented Candle Set Soy Wax Tin Aromatherapy Candles for Christmas Valentines Gifts with Strongly Fragrance Candles for Relaxing Stress Spa Meditation
- Price
- £26.03
- Rating
- 4.7/5
- Reviews
- 8,347
- Age
- 2y ago
Newest
by launch date11 Hour Long Burning Beeswax Votive Candles 6 Pack Natural Yellow Unscented Small Pillar Candles for Weddings Home Decor and Spa Smokeless & Dripless Votive Candle Bulk Set
- Price
- £10.51
- Rating
- 4.1/5
- Reviews
- 46
- Age
- 4mo ago
Yankee Candle Gift Set - 6pcs Votive Scented Candles Mixed Popular Fragrances Candles Gifts for Women Mothers Day Gifts Birthdays (6x49g)
- Price
- £10.91
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 5mo ago
16Pack Scented Tealight Candles Gift Set Mini Soy Wax Aromatherapy Candles Portable Travel Tea Lights Candles for Relaxing Home Decor Events Gifts for Women Birthday Christmas Mothers Day
- Price
- £7.47
- Rating
- 3.9/5
- Reviews
- 95
- Age
- 8mo ago
Scented Candles Gift Set 12 Pack Candles for Home Scented 300 Hour Long Lasting Soy Wax Aromatherapy Candle Set Birthday Gifts for Women with Gift Box Christmas Gifts
- Price
- £12.09
- Rating
- 4.5/5
- Reviews
- 446
- Age
- 1y ago
Scented Candles Gifts for Women Birthday Gifts for Women Her 6 Pack Soy Wax Aromatherapy Candles Gift Set for Weddings Christmas Bath and Yoga
- Price
- £8.64
- Rating
- 4.3/5
- Reviews
- 95
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
21 falling
Sellers
66
Top-5 brand share
61%
Top 20: 96%
Top-5 click share
52%
Top 20: 95%
Open market
35%
- Yankee Candle25%
- Fyne-Finds21%
- BOLSIUS5%
- Aptliton5%
- AOTOIE5%
- FANTESI5%
Votive Candles demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 14.0×
Top Votive Candles search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- votive candles50K/yr
- mini candles for gift bags11K/yr
- votive candles scented5K/yr
- short candles4K/yr
- votive candles pack8K/yr
What reviews say buyers love and hate about Votive Candles
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Great aroma”
“Good value for money”
“The quality feels consistent across the pack”
“Cute gift”
“As advertised”
What buyers complain about
79% of reviews“Wick too small”
“Just have a slight smell”
“Rubbish”
“Poorly advertised”
“Not worth the money”
Votive Candles return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
59%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Votive Candles questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
